TAhiti

360viewPR is named US PR firm for Tahiti Tourisme, the organization responsible for marketing The Islands of Tahiti. The agency’s scope on the account is destination press office services, consumer and trade media relations, broadcast communications media events, influencer relations and crisis communications. 360view PR is working in collaboration with tourism marketing consultancy Miles Partnership, which is serving as official agency of record for consumer, trade and PR services in the US. “We selected 360viewPR as our public relations partner because of their relationships with top-tier outlets, their expertise in travel and tourism and their track record of producing successful public relations strategies for destinations,” said Miles Partnership SVP Jay Salyers.

The Palm

5W Public Relations is named PR AOR for luxury hotel, NH Collection Dubai The Palm. As the property enters its second year of operation, the agency will focus on media relations campaigns, targeting such sectors as luxury hotel and hospitality, design/architecture, travel and general consumer lifestyle. 5WPR will also facilitate press trips to showcase the hotel's amenities and views. The hotel is the first in Dubai to offer vegan-friendly rooms, showcasing its commitment to sustainability and catering to the evolving preferences of modern travelers. “As we celebrate our inaugural year, NH Collection Dubai The Palm is proud to partner with 5WPR, an esteemed agency that shares our commitment to luxury and innovation in hospitality," said NH Collection Dubai The Palm general manager Manish Jha.

Vercara

PAN Communications is partnering with Vercara, a leading provider of cloud-based services that secure the online experience, which rebranded from Neustar Security Services in 2023. PAN has expanded on its initial content marketing and PR efforts to incorporate a broader slate of marketing services, including earned media and thought leadership, research, organic corporate and executive social media, and account-based marketing. “PR and demand generation often operate in siloes, but PAN delivers an integrated approach that connects these efforts through a creative, connected story across our channels,” said Vercara CMO Alice Palmer.

Barnacle

Trevelino/Keller signs on to support Barnacle Parking, producer of The Barnacle, an intelligent parking enforcement solution with motorist self-release capabilities, in strategic marketing, brand awareness and earned media efforts. Barnacle Parking empowers parking operators, business owners, corporate campuses, healthcare organizations and municipalities to redefine and enhance the parking enforcement experience for both enforcers and motorists, while visibly driving compliance. “We partnered with Trevelino/Keller based on their vast experience helping similarly sized brands scale,” said Barnacle Parking chairman Colin Heffron.