SourceCode Communications lands automation company Impact. The relationship kicked off in February when SourceCode collaborated with Impact to publicize its joining Shopify Plus as certified app partner for influencer and affiliate marketing, as well as working on the announcement that the company had acquired Trackonomics and Affluent. SourceCode will work to amplify Impact’s perspective about why the partnership ecosystem is critical. “We knew early on that SourceCode would be the ideal partner for us, one that immediately understood our business model and could position us for success as we scale and grow globally,” said Impact VP of marketing Cristy Garcia.
5W Public Relations adds Shapermint, an e-commerce distributor and online community of women’s shapewear offerings, to their client roster. Kicking off the partnership, 5W provided support for Shapermint’s inaugural 2021 Mother’s Day campaign, a national search for its first-ever “Chief Mom Officer.” “5W Public Relations understood our target audience from the onset of our partnership, and worked to develop a campaign that was real, impactful and recognized that being a mom is one of the most important jobs of all,” said Shapermint, chief brand officer Siobhán Lonergan.
Manifest is selected to oversee US consumer PR and SEO for Student Beans, a UK-based app that provides students with discounts from the world’s biggest brands. Manifest will work with the company to deliver creative and reactive PR-led campaigns to support its customer acquisition strategy and increase brand awareness. "There are approximately 20 million students in higher education across the US, so we’re thrilled to have Manifest onboard to help us reach as many students with our dynamic PR campaigns as possible,” said Student Beans PR manager Joshua Speers.