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MMGY Global checks in at Hawaii’s Turtle Bay Resort. MMGY Wagstaff will handle all public relations services while MMGY will oversee account management, social media, influencer relations and paid media. Located on the North Shore of Oʻahu, Turtle Bay Resort recently celebrated its 50th anniversary and has unveiled a property transformation inspired by its commitment to preserving the area’s culture and land through sustainable initiatives. "MMGY Global shares our dedication to delivering extraordinary experiences,” said Turtle Bay Resort chief commercial cfficer Robert Marusi. We are confident that our collaboration will result in a synergistic approach to showcase our stunning property, highlighting the natural beauty and rich cultural heritage of the North Shore."
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5W Public Relations, in collaboration with its digital marketing agency HOW, picks up US PR and digital AOR duties for Royal Air Maroc, the national airline of Morocco. 5WPR’s program will analyze and identify trends, travel patterns and preferences of potential travelers in major U.S. cities to create campaigns and initiatives that resonate with their interests and aspirations. HOW will work on Royal Air Maroc’s paid media program in the US, as well as developing social media content. “Through a dynamic co-creation approach, and their abilities in crafting innovative concepts and smart content, we are confident that they will accompany us effectively in our expansion plan, said Royal Air Maroc GM Achraf El Hassani.
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William Mills Agency, which specializes in financial industry clients, is engaged to provide public relations services to Mbanq, a global banking-as-a-service and credit union-as-a-service provider. Mbanq’s cloud-based or on-site back-end technology connects to global financial infrastructure, offering responsive white label mobile apps for bank customers, customer-branded credit and debit cards and a fully managed US bank license sponsor. “The partnership with the financial industry specialists in public relations at William Mills Agency will help us to expand our visibility and showcase our services to a wider audience,” said Mbanq CEO Vlad Lounegov.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
