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MMGY Global checks in at Hawaii’s Turtle Bay Resort. MMGY Wagstaff will handle all public relations services while MMGY will oversee account management, social media, influencer relations and paid media. Located on the North Shore of Oʻahu, Turtle Bay Resort recently celebrated its 50th anniversary and has unveiled a property transformation inspired by its commitment to preserving the area’s culture and land through sustainable initiatives. "MMGY Global shares our dedication to delivering extraordinary experiences,” said Turtle Bay Resort chief commercial cfficer Robert Marusi. We are confident that our collaboration will result in a synergistic approach to showcase our stunning property, highlighting the natural beauty and rich cultural heritage of the North Shore."
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5W Public Relations, in collaboration with its digital marketing agency HOW, picks up US PR and digital AOR duties for Royal Air Maroc, the national airline of Morocco. 5WPR’s program will analyze and identify trends, travel patterns and preferences of potential travelers in major U.S. cities to create campaigns and initiatives that resonate with their interests and aspirations. HOW will work on Royal Air Maroc’s paid media program in the US, as well as developing social media content. “Through a dynamic co-creation approach, and their abilities in crafting innovative concepts and smart content, we are confident that they will accompany us effectively in our expansion plan, said Royal Air Maroc GM Achraf El Hassani.
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William Mills Agency, which specializes in financial industry clients, is engaged to provide public relations services to Mbanq, a global banking-as-a-service and credit union-as-a-service provider. Mbanq’s cloud-based or on-site back-end technology connects to global financial infrastructure, offering responsive white label mobile apps for bank customers, customer-branded credit and debit cards and a fully managed US bank license sponsor. “The partnership with the financial industry specialists in public relations at William Mills Agency will help us to expand our visibility and showcase our services to a wider audience,” said Mbanq CEO Vlad Lounegov.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
