MMGY Global checks in at Hawaii’s Turtle Bay Resort. MMGY Wagstaff will handle all public relations services while MMGY will oversee account management, social media, influencer relations and paid media. Located on the North Shore of Oʻahu, Turtle Bay Resort recently celebrated its 50th anniversary and has unveiled a property transformation inspired by its commitment to preserving the area’s culture and land through sustainable initiatives. "MMGY Global shares our dedication to delivering extraordinary experiences,” said Turtle Bay Resort chief commercial cfficer Robert Marusi. We are confident that our collaboration will result in a synergistic approach to showcase our stunning property, highlighting the natural beauty and rich cultural heritage of the North Shore."
5W Public Relations, in collaboration with its digital marketing agency HOW, picks up US PR and digital AOR duties for Royal Air Maroc, the national airline of Morocco. 5WPR’s program will analyze and identify trends, travel patterns and preferences of potential travelers in major U.S. cities to create campaigns and initiatives that resonate with their interests and aspirations. HOW will work on Royal Air Maroc’s paid media program in the US, as well as developing social media content. “Through a dynamic co-creation approach, and their abilities in crafting innovative concepts and smart content, we are confident that they will accompany us effectively in our expansion plan, said Royal Air Maroc GM Achraf El Hassani.
William Mills Agency, which specializes in financial industry clients, is engaged to provide public relations services to Mbanq, a global banking-as-a-service and credit union-as-a-service provider. Mbanq’s cloud-based or on-site back-end technology connects to global financial infrastructure, offering responsive white label mobile apps for bank customers, customer-branded credit and debit cards and a fully managed US bank license sponsor. “The partnership with the financial industry specialists in public relations at William Mills Agency will help us to expand our visibility and showcase our services to a wider audience,” said Mbanq CEO Vlad Lounegov.