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5W Public Relations is named public relations agency of record for New York Cruise Lines. 5W, which already works with NYCL subsidiary Circle Line, will handle New York Cruise Lines’ strategic communications planning, organic influencer relations, event ideation and management and media relations. In addition to Circle Line Sightseeing Cruises, New York Cruise Lines includes The BEAST speedboat attraction, seafood restaurant North River Lobster Company and La Barca Cantina – NYC’s first and only Mexican cuisine yacht. “We’re extremely pleased with the results produced by the 5WPR team and are very excited to have all of our attraction and hospitality brands consolidated under one company,” said New York Cruise Lines SVP of sales & marketing Phil Whitney.
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Brunner is selected as strategic-creative AOR for Church’s Texas Chicken. The agency will provide social marketing, digital marketing, analytics, creative development and strategic planning for the quick-service chicken restaurant chain. “Their proven expertise in the marketing landscape and deep understanding of our industry will undouble help us amplify our brand and engage with our loyal customers,” said Church’s Texas Chicken executive VP and CMO Natalia Franco. Church’s Texas Chicken is part of the larger Church’s Chicken company, which overall has more than 1,500 locations in 25 countries and international territories.
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InnoVision Marketing Group signs on as AOR for Solutions for Change, a nonprofit organization dedicated to solving the root causes of homelessness and transforming the lives of individuals and families in need. InnoVision will collaborate with the organization to develop a comprehensive marketing and communications strategy with the goal of raising awareness, engaging the community and driving increased support for its programs. Solutions for Change deploys a ground up, community based and social enterprise driven approach. "It’s simply about results and the relentless, uncompromising pursuit of delivering the results that matter most for those we serve,” said Solutions for Change president and CEO Chris Megison. “InnoVision gets that mindset.”
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
