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5W Public Relations is named public relations agency of record for New York Cruise Lines. 5W, which already works with NYCL subsidiary Circle Line, will handle New York Cruise Lines’ strategic communications planning, organic influencer relations, event ideation and management and media relations. In addition to Circle Line Sightseeing Cruises, New York Cruise Lines includes The BEAST speedboat attraction, seafood restaurant North River Lobster Company and La Barca Cantina – NYC’s first and only Mexican cuisine yacht. “We’re extremely pleased with the results produced by the 5WPR team and are very excited to have all of our attraction and hospitality brands consolidated under one company,” said New York Cruise Lines SVP of sales & marketing Phil Whitney.
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Brunner is selected as strategic-creative AOR for Church’s Texas Chicken. The agency will provide social marketing, digital marketing, analytics, creative development and strategic planning for the quick-service chicken restaurant chain. “Their proven expertise in the marketing landscape and deep understanding of our industry will undouble help us amplify our brand and engage with our loyal customers,” said Church’s Texas Chicken executive VP and CMO Natalia Franco. Church’s Texas Chicken is part of the larger Church’s Chicken company, which overall has more than 1,500 locations in 25 countries and international territories.
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InnoVision Marketing Group signs on as AOR for Solutions for Change, a nonprofit organization dedicated to solving the root causes of homelessness and transforming the lives of individuals and families in need. InnoVision will collaborate with the organization to develop a comprehensive marketing and communications strategy with the goal of raising awareness, engaging the community and driving increased support for its programs. Solutions for Change deploys a ground up, community based and social enterprise driven approach. "It’s simply about results and the relentless, uncompromising pursuit of delivering the results that matter most for those we serve,” said Solutions for Change president and CEO Chris Megison. “InnoVision gets that mindset.”
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
