5W Public Relations is named public relations agency of record for New York Cruise Lines. 5W, which already works with NYCL subsidiary Circle Line, will handle New York Cruise Lines’ strategic communications planning, organic influencer relations, event ideation and management and media relations. In addition to Circle Line Sightseeing Cruises, New York Cruise Lines includes The BEAST speedboat attraction, seafood restaurant North River Lobster Company and La Barca Cantina – NYC’s first and only Mexican cuisine yacht. “We’re extremely pleased with the results produced by the 5WPR team and are very excited to have all of our attraction and hospitality brands consolidated under one company,” said New York Cruise Lines SVP of sales & marketing Phil Whitney.
Brunner is selected as strategic-creative AOR for Church’s Texas Chicken. The agency will provide social marketing, digital marketing, analytics, creative development and strategic planning for the quick-service chicken restaurant chain. “Their proven expertise in the marketing landscape and deep understanding of our industry will undouble help us amplify our brand and engage with our loyal customers,” said Church’s Texas Chicken executive VP and CMO Natalia Franco. Church’s Texas Chicken is part of the larger Church’s Chicken company, which overall has more than 1,500 locations in 25 countries and international territories.
InnoVision Marketing Group signs on as AOR for Solutions for Change, a nonprofit organization dedicated to solving the root causes of homelessness and transforming the lives of individuals and families in need. InnoVision will collaborate with the organization to develop a comprehensive marketing and communications strategy with the goal of raising awareness, engaging the community and driving increased support for its programs. Solutions for Change deploys a ground up, community based and social enterprise driven approach. "It’s simply about results and the relentless, uncompromising pursuit of delivering the results that matter most for those we serve,” said Solutions for Change president and CEO Chris Megison. “InnoVision gets that mindset.”