 |
5W Public Relations lands skincare brand StriVectin. The 5W team will drive strategic storytelling for StriVectin’s core products and innovation, as well as for the company at-large, reinforcing the brand’s scientific formulas evidenced by clinical credentials, testimonials and before-and-after results. 5W’s approach will amplify this narrative through thought leadership, media & consumer activations, and strategic alignments, all with the goal of broadening the brand’s consumer base. “This will be a critical year for the brand as we reintroduce it to key opinion leaders in the competitive clinical skincare space,” said StriVectin CMO Anncy Rowe. “I have no doubt that our partnership with 5WPR will help us elevate the storytelling behind some of our most iconic SKUs.”
 |
Marino picks up Aalto, a homebuying platform that offers an online alternative to traditional real estate agents. Marino’s efforts will focus on driving Aalto’s narrative and establishing the company at the forefront of change within the real estate industry. Aalto says that its platform eliminates unnecessary friction in the home-buying process, allowing it to drive down transaction fees and giving most of the fee back to buyers. It also says that it offers up to 30 percent more homes than other sites, as well as access to agent-level data about those homes, and on-demand support from an experienced, non-commissioned team of agents. “Marino's extensive experience advancing companies that are transforming how homes are bought and sold nationwide makes them the ideal partner to help us rapidly grow our brand awareness,” said Aalto CEO and founder Nick Narodny.
 |
Firecracker PR adds Glimpact, a French company that has launched a global environmental impact assessment tool, into the US market. The company evaluates products and services using the PEF (Product Environmental footprint), a method adopted by the European Union in 2018 that considers 16 impact categories on the environment, and all stages of the product life cycle, from raw materials to recycling. My Glimpact is an app that allows user to evaluate their global environmental footprint and Glimpact Scan offers a way to measure the global environment.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
