5W Public Relations lands skincare brand StriVectin. The 5W team will drive strategic storytelling for StriVectin’s core products and innovation, as well as for the company at-large, reinforcing the brand’s scientific formulas evidenced by clinical credentials, testimonials and before-and-after results. 5W’s approach will amplify this narrative through thought leadership, media & consumer activations, and strategic alignments, all with the goal of broadening the brand’s consumer base. “This will be a critical year for the brand as we reintroduce it to key opinion leaders in the competitive clinical skincare space,” said StriVectin CMO Anncy Rowe. “I have no doubt that our partnership with 5WPR will help us elevate the storytelling behind some of our most iconic SKUs.”


Marino picks up Aalto, a homebuying platform that offers an online alternative to traditional real estate agents. Marino’s efforts will focus on driving Aalto’s narrative and establishing the company at the forefront of change within the real estate industry. Aalto says that its platform eliminates unnecessary friction in the home-buying process, allowing it to drive down transaction fees and giving most of the fee back to buyers. It also says that it offers up to 30 percent more homes than other sites, as well as access to agent-level data about those homes, and on-demand support from an experienced, non-commissioned team of agents. “Marino's extensive experience advancing companies that are transforming how homes are bought and sold nationwide makes them the ideal partner to help us rapidly grow our brand awareness,” said Aalto CEO and founder Nick Narodny.


Firecracker PR adds Glimpact, a French company that has launched a global environmental impact assessment tool, into the US market. The company evaluates products and services using the PEF (Product Environmental footprint), a method adopted by the European Union in 2018 that considers 16 impact categories on the environment, and all stages of the product life cycle, from raw materials to recycling. My Glimpact is an app that allows user to evaluate their global environmental footprint and Glimpact Scan offers a way to measure the global environment.