Champion picks up Roll-Em-Up Taquitos, which serves hand-rolled and pan-fried taquitos. The agency has been engaged to generate local and national buzz, secure high-profile influencers and implement creative strategies to introduce Roll-Em-Up’s food to more consumers. Champion will employ proactive outreach via both traditional and digital media, as well as creating partnerships with influencers and celebrities, and establishing its executives as thought leaders. “Champion shares our passion for excellence, and we’ve seen firsthand the remarkable results they achieve,” said Roll-Em-Up co-founder and CEO Ryan Usrey.
5W Public Relations is named agency of record for Leapsome, an intelligent “people enablement platform” that combines features for feedback, OKRs, employee surveys, learning, and compensation and promotion management. 5W will work to expand the company’s US brand presence and gain awareness to support national sales and market penetration. Founded in 2016 by Kajetan von Armansperg and Jenny von Podewils, Leapsome works with such customers as Spotify, Unity, and monday.com. The company announced its global expansion with the opening of a US office in late 2022. “The U.S. is the world’s biggest software market, so finding the right agency partner to help grow media awareness in this pivotal market was a priority,” said Leapsome PR and communications lead Maura McCarthy. “We definitely made the right choice with 5WPR.”
Kleber & Associates, which works with clients in the building products industry, signs on as agency of record for Tulip Cooking, a manufacturer and distributor of modular gas and induction cooktops. K&A will manage public relations, content strategy, influencer engagement, social media, and new product introductions, along with events for the client. Tulip’s products are hand-assembled in the Netherlands, reflecting the brand's commitment to old world craft and new world efficiency. "K&A is an ideal partner who'll work seamlessly with our team to elevate the Tulip Cooking brand name while increasing the visibility of our distinctive appliances," said Louis Van Leeuwen, CEO of Tulip Cooking.