 |
Champion picks up Roll-Em-Up Taquitos, which serves hand-rolled and pan-fried taquitos. The agency has been engaged to generate local and national buzz, secure high-profile influencers and implement creative strategies to introduce Roll-Em-Up’s food to more consumers. Champion will employ proactive outreach via both traditional and digital media, as well as creating partnerships with influencers and celebrities, and establishing its executives as thought leaders. “Champion shares our passion for excellence, and we’ve seen firsthand the remarkable results they achieve,” said Roll-Em-Up co-founder and CEO Ryan Usrey.
 |
5W Public Relations is named agency of record for Leapsome, an intelligent “people enablement platform” that combines features for feedback, OKRs, employee surveys, learning, and compensation and promotion management. 5W will work to expand the company’s US brand presence and gain awareness to support national sales and market penetration. Founded in 2016 by Kajetan von Armansperg and Jenny von Podewils, Leapsome works with such customers as Spotify, Unity, and monday.com. The company announced its global expansion with the opening of a US office in late 2022. “The U.S. is the world’s biggest software market, so finding the right agency partner to help grow media awareness in this pivotal market was a priority,” said Leapsome PR and communications lead Maura McCarthy. “We definitely made the right choice with 5WPR.”
 |
Kleber & Associates, which works with clients in the building products industry, signs on as agency of record for Tulip Cooking, a manufacturer and distributor of modular gas and induction cooktops. K&A will manage public relations, content strategy, influencer engagement, social media, and new product introductions, along with events for the client. Tulip’s products are hand-assembled in the Netherlands, reflecting the brand's commitment to old world craft and new world efficiency. "K&A is an ideal partner who'll work seamlessly with our team to elevate the Tulip Cooking brand name while increasing the visibility of our distinctive appliances," said Louis Van Leeuwen, CEO of Tulip Cooking.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
