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Champion picks up Roll-Em-Up Taquitos, which serves hand-rolled and pan-fried taquitos. The agency has been engaged to generate local and national buzz, secure high-profile influencers and implement creative strategies to introduce Roll-Em-Up’s food to more consumers. Champion will employ proactive outreach via both traditional and digital media, as well as creating partnerships with influencers and celebrities, and establishing its executives as thought leaders. “Champion shares our passion for excellence, and we’ve seen firsthand the remarkable results they achieve,” said Roll-Em-Up co-founder and CEO Ryan Usrey.
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5W Public Relations is named agency of record for Leapsome, an intelligent “people enablement platform” that combines features for feedback, OKRs, employee surveys, learning, and compensation and promotion management. 5W will work to expand the company’s US brand presence and gain awareness to support national sales and market penetration. Founded in 2016 by Kajetan von Armansperg and Jenny von Podewils, Leapsome works with such customers as Spotify, Unity, and monday.com. The company announced its global expansion with the opening of a US office in late 2022. “The U.S. is the world’s biggest software market, so finding the right agency partner to help grow media awareness in this pivotal market was a priority,” said Leapsome PR and communications lead Maura McCarthy. “We definitely made the right choice with 5WPR.”
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Kleber & Associates, which works with clients in the building products industry, signs on as agency of record for Tulip Cooking, a manufacturer and distributor of modular gas and induction cooktops. K&A will manage public relations, content strategy, influencer engagement, social media, and new product introductions, along with events for the client. Tulip’s products are hand-assembled in the Netherlands, reflecting the brand's commitment to old world craft and new world efficiency. "K&A is an ideal partner who'll work seamlessly with our team to elevate the Tulip Cooking brand name while increasing the visibility of our distinctive appliances," said Louis Van Leeuwen, CEO of Tulip Cooking.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
