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5W Public Relations picks up The Strong National Museum of Play, the Rochester, NY operation that collects toys, dolls, board games, video games, other electronic games, and other objects that illuminate the meaning and importance of play. 5W will oversee PR strategy and execution for the museum, including media relations management, strategic communications management, influencer relations, and thought leadership. It will also work with the museum to launch its upcoming expansion which includes interactive exhibits, part of a larger “Neighborhood of Play” project in Rochester. “We knew we needed help to tell this important story, and 5WPR’s tourism experience, enthusiasm, relationships and reach make them the perfect partner,” said The Strong'a VP for marketing and communications Sara Poe.
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Zapwater Communications takes on Tricoci Salons & Spas. The agency will manage communications on behalf of the brand, including media relations, strategic partnerships and events. Zapwater will collaborate with the brand’s in-house marketing and communications team to drive awareness and company growth on a local, regional, and national level. Tricoci has 13 locations throughout the Chicago metropolitan area. “It was important to us to select a partner that truly understands what today’s beauty and wellness consumer desires, enabling them to support us in deepening our brand equity through a thoughtful and unexpected integrated marketing strategy,” said Tricoci CMO Kristen Chase.
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CIIC PR signs on with hospitality-focused firm Pineapple Procurement. The agency will take the lead on the company’s communications strategy, leveraging its experience in tailoring media relations efforts for clients within the travel & tourism sector. Pineapple Procurement is a boutique FF&E (furniture, fixtures, and equipment) and OS&E (operating supplies and equipment) procurement firm. It works directly with interior designers to help execute projects through alliances with traditional hospitality vendors as well as artisan craftsmen.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
