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5W Public Relations picks up The Strong National Museum of Play, the Rochester, NY operation that collects toys, dolls, board games, video games, other electronic games, and other objects that illuminate the meaning and importance of play. 5W will oversee PR strategy and execution for the museum, including media relations management, strategic communications management, influencer relations, and thought leadership. It will also work with the museum to launch its upcoming expansion which includes interactive exhibits, part of a larger “Neighborhood of Play” project in Rochester. “We knew we needed help to tell this important story, and 5WPR’s tourism experience, enthusiasm, relationships and reach make them the perfect partner,” said The Strong'a VP for marketing and communications Sara Poe.
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Zapwater Communications takes on Tricoci Salons & Spas. The agency will manage communications on behalf of the brand, including media relations, strategic partnerships and events. Zapwater will collaborate with the brand’s in-house marketing and communications team to drive awareness and company growth on a local, regional, and national level. Tricoci has 13 locations throughout the Chicago metropolitan area. “It was important to us to select a partner that truly understands what today’s beauty and wellness consumer desires, enabling them to support us in deepening our brand equity through a thoughtful and unexpected integrated marketing strategy,” said Tricoci CMO Kristen Chase.
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CIIC PR signs on with hospitality-focused firm Pineapple Procurement. The agency will take the lead on the company’s communications strategy, leveraging its experience in tailoring media relations efforts for clients within the travel & tourism sector. Pineapple Procurement is a boutique FF&E (furniture, fixtures, and equipment) and OS&E (operating supplies and equipment) procurement firm. It works directly with interior designers to help execute projects through alliances with traditional hospitality vendors as well as artisan craftsmen.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
