5W Public Relations lands Turismo de Lisboa, the official tourism board for Lisbon, Portugal. The agency is tasked with spearheading a strategic communications program including media relations, thought leadership, social media ideation, and more. The program’s strategy includes promoting Lisbon’s evergreen tourist attractions and seasonal events. “With 5W’s expertise and integrated strategic approach, we look forward to captivating the American audience and establishing Lisbon as a must-visit city,” said Turismo de Lisboa executive director Paula Oliveira.
LDPR has been named agency of record for The Somerset on Grace Bay, an oceanfront resort on Grace Bay in the Turks and Caicos islands. The agency will oversee the property’s overall strategic media relations and media visit program for North America. The Somerset on Grace Bay features 53 residence-style accommodations including beachfront estates, pool and ocean view villas, and townhomes. Activities include private excursions, kiteboarding, deep-sea fishing, snorkeling and culinary experiences.
Current Global partners with creative agency 72ndandSunny and digital agency Thrive to work with Pvolve, a “functional fitness” company. Current Global will guide corporate and consume public relations strategy, 72ndandSunny will steer creative and content production, and Thrive will spearhead performance marketing for the company. Pvolve, with offerings that pair functional movement with resistance-based equipment, offers live and on-demand classes on Pvolve.com, on the Pvolve App, and via physical studio locations. “The teams at 72andSunny, Current Global and Thrive are working alongside our in-house teams to unlock new opportunities to tell our story and continue to position us as category leader, ultimately changing the conversation around what great fitness looks and feels like at all stages of life,” said Pvolve chief marketing and commercial officer Karina Kogan.