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5W Public Relations lands Turismo de Lisboa, the official tourism board for Lisbon, Portugal. The agency is tasked with spearheading a strategic communications program including media relations, thought leadership, social media ideation, and more. The program’s strategy includes promoting Lisbon’s evergreen tourist attractions and seasonal events. “With 5W’s expertise and integrated strategic approach, we look forward to captivating the American audience and establishing Lisbon as a must-visit city,” said Turismo de Lisboa executive director Paula Oliveira.
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LDPR has been named agency of record for The Somerset on Grace Bay, an oceanfront resort on Grace Bay in the Turks and Caicos islands. The agency will oversee the property’s overall strategic media relations and media visit program for North America. The Somerset on Grace Bay features 53 residence-style accommodations including beachfront estates, pool and ocean view villas, and townhomes. Activities include private excursions, kiteboarding, deep-sea fishing, snorkeling and culinary experiences.
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Current Global partners with creative agency 72ndandSunny and digital agency Thrive to work with Pvolve, a “functional fitness” company. Current Global will guide corporate and consume public relations strategy, 72ndandSunny will steer creative and content production, and Thrive will spearhead performance marketing for the company. Pvolve, with offerings that pair functional movement with resistance-based equipment, offers live and on-demand classes on Pvolve.com, on the Pvolve App, and via physical studio locations. “The teams at 72andSunny, Current Global and Thrive are working alongside our in-house teams to unlock new opportunities to tell our story and continue to position us as category leader, ultimately changing the conversation around what great fitness looks and feels like at all stages of life,” said Pvolve chief marketing and commercial officer Karina Kogan.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya.... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
