 |
5W Public Relations lands Turismo de Lisboa, the official tourism board for Lisbon, Portugal. The agency is tasked with spearheading a strategic communications program including media relations, thought leadership, social media ideation, and more. The program’s strategy includes promoting Lisbon’s evergreen tourist attractions and seasonal events. “With 5W’s expertise and integrated strategic approach, we look forward to captivating the American audience and establishing Lisbon as a must-visit city,” said Turismo de Lisboa executive director Paula Oliveira.
 |
LDPR has been named agency of record for The Somerset on Grace Bay, an oceanfront resort on Grace Bay in the Turks and Caicos islands. The agency will oversee the property’s overall strategic media relations and media visit program for North America. The Somerset on Grace Bay features 53 residence-style accommodations including beachfront estates, pool and ocean view villas, and townhomes. Activities include private excursions, kiteboarding, deep-sea fishing, snorkeling and culinary experiences.
 |
Current Global partners with creative agency 72ndandSunny and digital agency Thrive to work with Pvolve, a “functional fitness” company. Current Global will guide corporate and consume public relations strategy, 72ndandSunny will steer creative and content production, and Thrive will spearhead performance marketing for the company. Pvolve, with offerings that pair functional movement with resistance-based equipment, offers live and on-demand classes on Pvolve.com, on the Pvolve App, and via physical studio locations. “The teams at 72andSunny, Current Global and Thrive are working alongside our in-house teams to unlock new opportunities to tell our story and continue to position us as category leader, ultimately changing the conversation around what great fitness looks and feels like at all stages of life,” said Pvolve chief marketing and commercial officer Karina Kogan.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
