GO PR signs on to represent Tourisme Montréal, the private, non-profit travel and tourism organization that promotes the city of Montréal’s hotels, restaurants, festivals and attractions. The agency’s scope of work for the client includes bringing in brand partners for hotel packages and executing events. “We have tapped GO PR to amplify our voice and support our marketing efforts to further raise visibility of Montréal amongst American travelers,” said Tourisme Montréal CMO Sylvie Charette. GO PR’s roster of indie hospitality brands also includes Gansevoort Meatpacking, Detroit’s Shinola Hotel, St. Lucia’s Sunswept Resorts and VisitDenmark.
Marino adds Dutchie, a tech brand that powers e-commerce, POS and delivery services for cannabis retailers, to the roster of clients in its cannabis practice. The agency has been tasked with elevating Dutchie’s presence in New York, including its work to support and prepare Conditional Adult-Use Retail Dispensary (CAURD) licensees to be successful, and highlight the company’s role in getting the adult-use market off the ground. Marino’s cannabis practice has also signed on to launch a full-scale strategic communications plan for workforce recruiting and hiring platform engin; secure earned and owned media on the B2C and B2B sides for drying and curing technology system, Cannatrol; and promote the efforts of dispensary design, architecture and construction firm Temeka Group to the media. “We are eager to work with brands like Dutchie, engin, Cannatrol and Temeka—who are operating at the very center of the intersection of tech and cannabis—and support their growth within and alongside the industry,” said Marino senior VP Jordan Isenstadt, who oversees its cannabis practice.
5W Public Relations lands Highlander, the world's largest hiking club. 5W will be responsible for overseeing Highlander’s comprehensive strategic communications program, including media relations and events, measurement and reporting, organic influencer relations, and thought leadership. The club places an emphasis on responsible stewardship ethics, educating all participants on effective nature preservation and safekeeping. "Our events are produced at the highest level possible when it comes to professionalism and organization, and we like to partner up and collaborate with companies and individuals that share the same values and goals,” said Highlander CEO Jurica Barac. “That was one of the reasons why we have partnered up with 5WPR so that together we can reach as many people as possible.”