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Workhouse lands HeroicU, a workforce development company committed to preparing students and families for the challenges of the New Workforce, focusing on skills development, engagement and accountability. Workhouse will direct a program of international branded visibility for HeroicU, including global public relations, domestic promotions and celebrity partnerships. HeroicU comprises approximately 100 experts in game-based learning, social and economic success, health and wellness, 21st-century skills, and character development. Offering services across a wide range of entertainment, culture, fashion, and lifestyle sectors, Workhouse serves such clients as The Rolling Stones, Hugh Jackman, Francis Ford Coppola, Porsche, Ford Motor Company, Virgin and Jazz at Lincoln Center.
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Sharp Think is taking on PR agency of record duties for the National Kitchen & Bath Association and the Kitchen & Bath Industry Show. The agency will be responsible for all earned media, thought leadership and special programming for NKBA and KBIS, working to engage the architecture, design and building communities. NKBA, which is celebrating its 60th anniversary in 2023, is a not-for-profit trade association for the kitchen and bath industry, providing tools, research, certification and events. KBIS, owned by NKBA and produced by Emerald Expositions, is the largest show in North America serving the kitchen and bath sector. The next KBIS will be held February 27-29, 2024 at the Las Vegas Convention Center. “As NKBA continues to grow and evolve, we’re looking forward to having Sharp Think spearhead our awareness activities and support us as we elevate and extend the reach of NKBA among constituencies in the U.S. and abroad,” said NKBA chief executive officer Bill Darcy.
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5W Public Relations signs on as PR agency of record for Linqto, a financial technology investment platform democratizing access to private markets for accredited investors. 5W will work to disseminate Linqto's key messages and reach a wider audience through media relations, conferences and awards. The agency will leverage its media expertise and strategic storytelling approach with accredited investors and private equity and financial media outlets. Linqto allows accredited investors to identify, evaluate, invest in and make liquid investments in unicorns and private companies, with more than 250,000 users in 110 countries. “With the financial investment space continuously evolving, we need to ensure that we have a partner that truly understands our unique offering,” said Linqto CMO Elisa Zoli Lai. “5W has a track record of executing successful campaigns, and a reputation for delivering effective results.”
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
