Purple Strategies brings on Nick Driver as research director. Driver joins Purple from Hill+Knowlton Strategies, where as a senior vice president he led the agency’s U.S. research team and worked with the agency’s leadership to integrate and scale Data+Analytics services across its global network. He was previously a director at Public Strategies, Inc. “Nick’s extensive expertise in public opinion polling and counseling corporations through difficult times makes him a strong addition to our team,” said Purple co-founder and CEO Steve McMahon.
Bospar hires Joseph Krasinski as its first chief financial officer. Krasinski joins Bospar from the Antenna Group, where he also held the CFO spot. In his new post, he will address the challenges Bospar’s account teams face managing and analyzing client profitability. “Not only is Joe an experienced finance professional, with numerous leadership roles in corporate strategy and operational management, he has a proven track record at a fast-growing PR agency,” said Bospar principal Curtis Sparrer. Bospar also names vice president Sana Javaid head of diversity, equity and inclusion. Javaid held executive positions at Kaplow, Eff Creative Group and Rubenstein Public Relations before coming to Bospar last year.
M&C Saatchi Sport & Entertainment adds 5W Public Relations alum Leah Ponichtera as VP. She joins M&C Saatchi from Jenerate PR, and previously spent more than a decade at 5W Public Relations. Her experience covers the food & beverage, travel, home decor, health, fashion and non-profit sectors. Ponichtera will lead across the agency’s growing spirits business, as well as key global lifestyle clients. “Leah brings to our growing agency strong business acumen and diverse experience to the M&C Saatchi Sport & Entertainment team,” said Steph Lund, CEO of North America.