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Technology, Cloud, IT infrastructure, FinTech, MarTech, HRTech, Healthcare, messaging, media relations, influencer relations, analyst relations, investor relations, SEO link-building, social media, digital campaigns, crisis communications, IPO/funding support, executive visibility, awards, thought leadership, contributed content, bylines, conference support.
Employees: 85. Founded: 2015.
Speed Ahead With Award-winning Tech PR. The word is out: Forbes listed Bospar as one of the "Best PR Agencies 2021;" PRovoke SABRE named us "2021 Innovator of the Year;" and PRWeek awarded Bospar "Best in Corporate Branding 2021." We're hard-driving professionals with purpose, recognized for the PR excellence we deliver for clients, from start-ups to Fortune 100s, across a wide range of B2B and B2C technologies. From product launches and company news to executive visibility and IPOs, we're intellectually curious, with relentless joy for what we do.
We're built for the heavy lifting.
Our team of journalists from social and traditional media, together with recognized marketing, influencer, financial, SEO and public affairs experts, collaborate to secure top-tier client placements, month after month. We get smart fast, build relationships, and launch PR campaigns, grounded in strategy and infused with creativity. And we don't stop. We're out there every day learning about what's trending and changing and newsjacking clients into the conversation whenever possible.
Virtual is a real advantage. Virtual from Day 1 with a national footprint means our team stands ready in every continental US time zone, easily reaching into Europe and Asia. No matter when news breaks, we have coverage – from ground zero in Silicon Valley to regional hotbeds like NYC and Chicago. Being 100% virtual also means we hand-pick the industry's brightest, regardless of where they live. Just one of the reasons Bospar continues to have the best staff retention in the industry.
Speed ahead. When it comes to getting known faster, accelerating adoption, and driving impact, Bospar breaks through with coverage and visibility to audiences around the world.
Curtis Sparrer, Chris Boehlke & Tom Carpenter, principals; Tricia Heinrich, chief content officer
Bospar in the news with O'Dwyer's:
PR's Top Pros Talk: Stacey Grimsrud
Thu., Feb. 2, 2023...communications pros with "an opportunity to be very bullish with our PR," according to Bospar vp Stacey Grimsrud.
"I think now it's especially important to ensure that you maintain your...
Seeking Relevance at Davos 2024
Mon., Jan. 23, 2023...from both parties welcomed the investment in Georgia, but there’s been no word from Greene.
Bospar makes headway in tackling use of the odious "San Fran" term. The latest results...
Look to AI & Big Picture Moments in '23
Fri., Jan. 13, 2023...as Pfizer, Merck, Bayer, Bristol-Myers Squibb, and Genentech. Sparrer is co-founder and principal of Bospar , who recently won PR Week’s Most Purposeful Agency Leader.
Here are some excerpts from the...
America Sours on Social Media
Thu., Dec. 15, 2022...garbage, according to a poll of 1,000 adults released Dec. 15 by tech firm Bospar .
Sixty six percent of respondents believe Musk’s takeover of Twitter is not good for users...
On the Move: Brand Leader Brings on Richard George
Mon., Nov. 7, 2022...already potent approach to crafting solutions that drive results for our clients,” he said.
Bospar names Jennifer Tolkachev a vice president. Tolkachev was most recently vice president public relations...
Embracing Mental Health Technology
Thu., Oct. 13, 2022...me, right now, that’s my new purpose-driven and tech-loving mentors, my bosses: Curtis Sparrer, Bospar co-Founder and Principal, and Lauren Essex, ...
On the Move: Clyde Group Hires Beamon as SVP-Healthcare
Wed., May 25, 2022...company has also promoted Annie Betz to director, of communications, global advertising & partnerships.
Bospar hires its 100th full-time staffer—Chani Garb, who joins the company as vice president of...
Good PR Starts at Home
Tue., May 24, 2022...savvy career development and becoming a better professional.
Curtis Sparrer is co-Founder and Principal at Bospar ....
PR Firms Report Robust 29.7% Growth in '21
Fri., Mar. 25, 2022...had our best growth since 2011," said CEO Richard Edelman.
Among the Top 50 firms, Bospar (No. 47) chalked up the biggest increase in fees as it advanced 83.2 percent...
On the Move: Finn Partners Promotes Heinley
Tue., Mar. 8, 2022...reaffirmation of FINN commitment to be amazing,” said FINN global health chair Gil Bashe.
Bospar hires Kristin Sommers as VP. Sommers was most recently a SVP and co-general manager...
The Role of PR and Communications in a Crisis
Fri., Jan. 7, 2022...can understand how they’d solve the problem and why they’d solve it that way.
At Bospar , we have several former broadcast, business and tech journalists on staff who help the...
How to Be Useful to Journalists
Mon., Nov. 8, 2021...to gain more, and more impactful, media coverage.
Curtis Sparrer is co-Founder and Principal at Bospar ....
On the Move: Finsbury Hires Ex-EPA PA Advisor Bloomgren
Thu., Sep. 23, 2021...climate advocacy, clean energy, cleantech and ESG work across a broad spectrum of industries.
Bospar hires Lisa Morgan as vice president, content. Morgan was previously CEO of Strategic Rainmakers,...
Gavin Newsom Owes Fox News
Wed., Sep. 15, 2021...at a restaurant that is not the French Laundry.
How about a sit-down at In-N-Out Burger?
Bospar leads the way for PR firms dealing with the fallout of the Texas abortion...
Musk’s SNL Dogecoin Skit Is Messy Damage Control
Tue., May 11, 2021...from "Weekend Update" or the Wall Street Journal.
Curtis Sparrer is a principal and co-founder of Bospar PR. Business Insider named him one of the top fifty in tech PR twice....
Tech Firms Ride Out a Tough 2020
Thu., Apr. 22, 2021...‘tech communications agency’ is, and can offer to clients.”
Demonstrating the Importance of PR
Although Bospar principal and co-founder Curtis Sparrer says that the early days of the pandemic caused...
Americans’ Purchasing Habits Altered by COVID-19
Thu., Jul. 30, 2020...connect with audiences henceforth.
According to a recent survey released by San Francisco-based tech firm Bospar , 86 percent of Americans report that COVID-19 has changed their consumer buying habits. Specifically,...
Buying Behaviors May Not Swing Back After COVID-19
Mon., May 18, 2020...area is lifted, according to a May survey by San Francisco-based tech PR firm Bospar .
So, what are Americans doing with their money? Recent reports suggest they’re saving it. The...
Hats Off to Govs. Cuomo, Newsom, DeWine
Tue., May 5, 2020...won't take a COVID-19 vaccine, once it is developed, according to a poll by Bospar , tech PR firm.
Young people (18 to 24) are least likely (57.6 percent) to get...
US Military Loves Vlad
Tue., Dec. 10, 2019...next.
How polarized is the US? President Trump took top honors in the tech PR firm Bospar 's survey of the biggest PR winners and losers of 2019.
The poll found that 21.9...
Hats Off to Donald Trump Jr.
Fri., Nov. 15, 2019...not expected to ruin many Thanksgiving dinners, according to a poll released today by Bospar technology PR firm.
Okay, but it is only Day 2 of the impeachment hearings.
‘Legacy,’ the Dirtiest Word in Tech
Fri., Nov. 8, 2019...speak. Just don’t call it that out loud.
Curtis Sparrer is Co-Founder and Principal at Bospar in San Francisco....
Americans Concerned by State of Media
Wed., Sep. 11, 2019...journalism today, according to a recent study released by San Francisco-based tech PR firm Bospar .
According to the study, virtually all respondents polled (95 percent) said they’re troubled by the...
Lessons From Cottonelle and Walmart LGBT Controversies
Thu., Mar. 7, 2019...achieved. And, ultimately, brand reputations were burnished, not diminished.
Curtis Sparrer is the Principal of Bospar PR. He has represented brands like PayPal, Tetris and the alien hunters of the SETI...
Facebook Attack Affects up to 50M Accounts
Mon., Oct. 1, 2018...finally learned from its mistakes in crisis communications,” Curtis Sparrer, co-founder and principal of Bospar , told O’Dwyer’s. “Instead of waiting months or years to disclose bad news to the...
Americans Like Facebook, Distrust Facebook
Wed., Apr. 11, 2018...recent poll on Americans’ perceptions of tech companies released by San Francisco-based tech firm Bospar .
Overall, the study found that Americans’ favorite tech company is Google. An impressive 88.9 percent...
SV&C Dines Alfresco
Mon., Feb. 12, 2018...sectors.
SV&C’s Robin Weinberg and Kaitlin Bilby work the deal to acquire Alfresco, which uses Bospar Public Relations for counsel....
Is Trump Driving a Print News Comeback?
Thu., Jan. 4, 2018...wields a particular influence others don’t. New research by San Francisco-based tech PR firm Bospar found that a news article from a trusted outlet is likely to change a...
Review of 2017
Fri., Dec. 29, 2017...fake news phenomenon, according to a poll conducted in June for tech PR firm Bospar , but disagree on what constitutes fake news and how to determine whether a story...
Trump Ranks as PR's Biggest Winner, Loser in '17
Fri., Dec. 8, 2017...according to a survey of more than 1,000 U.S. adults commissioned from Propeller Insights by Bospar .
Of those surveyed, 28 percent chose Trump and his news dominance as the year’s biggest...