Alphabetical Index | Geographical Index | Specialty Index
www.bospar.com
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Listen to our Politely Pushy® podcast and Press Play webinars:
bospar.com/insights/podcasts/
bospar.com/insights/webinars/
Bospar provides clients with bespoke packages that include any or all of these services: Public relations & media training, investor & analyst relations, digital content & video, crisis & reputation management, integrated marketing & messaging, lead generation, employee engagement & change management.
AI & GEO LEADERSHIPLeadership:
Aptive Environmental
Bemis/Bio Bidet
Betterworks
Brivo/Eagle Eye Networks
DigiCert
DrFirst
Hitachi Vantara
HRC Fertility
Mark43
Paul Smith's College
RealSense
Revitalization Unlimited
Samuel Merritt University
San Francisco Pride
Self
SHL
SignalFire
Smarty
SupportNinja
Bospar
3335 21st Street, San Francisco, CA 94110
415/913-7528
[email protected]
www.bospar.com
Follow us on:www.threads.net/@bosparpr
twitter.com/bosparPR
www.linkedin.com/company/bospar
www.facebook.com/BosparPR/
www.instagram.com/bosparpr/
Listen to our Politely Pushy® podcast and Press Play webinars:
bospar.com/insights/podcasts/
bospar.com/insights/webinars/
Bospar provides clients with bespoke packages that include any or all of these services: Public relations & media training, investor & analyst relations, digital content & video, crisis & reputation management, integrated marketing & messaging, lead generation, employee engagement & change management.
Employees: 74. Founded: 2015.
Agency Statement:
Bospar is the “politely pushy” PR and marketing agency that helps innovative companies break through the noise and drive business growth, from seed-stage startups and SMBs to unicorns and publicly traded enterprises. Bospar delivers strategic PR and integrated marketing that builds visibility, credibility and momentum across traditional media, social platforms and AI-driven discovery.
Audit*E, Bospar's proprietary generative engine optimization (GEO) practice, helps brands understand, influence and improve how they appear across AI platforms and large language models, including ChatGPT, Claude, Gemini, Grok and Perplexity.
• AI audits and visibility analysis
• Optimization for AI search and recommendation engines
• Reputation management for AI-generated results
• Platform-specific improvement recommendations
• Competitive benchmarking
SERVICES
Whether launching a disruptive AI platform, scaling a cybersecurity company, expanding into the U.S. market or growing a healthcare, biopharma, fintech, consumer or HR tech brand, Bospar develops smart, creative campaigns that elevate brands, amplify thought leadership and turn complex stories into compelling narratives with measurable business impact.
Bespoke packages include any or all of these services:
• Public Relations & Media Training
• GEO & AI Visibility Analysis
• Investor & Analyst Relations
• Crisis & Reputation Management
• Integrated Marketing & Messaging
• Digital Content & Video
• Lead Generation
RECOGNITION
Three years in a row, Fortune named Bospar to its list of America’s Most Innovative Companies — the only PR and marketing agency recognized. Bospar campaigns for clients, including Betterworks, RealSense, SF Pride, SHL, SignalFire and Smarty have garnered top honors from PRWeek, Chief Marketer, MarCom and PRovoke Innovation SABRE Awards.
Additional honors include:
• PRovoke Media named Bospar the No. 1 creative agency “pound for pound”
• PRSA Silver Anvil Awards for Best Small Agency
• PRNEWS Agency Elite Top 120
• Fast Company World Changing Ideas recognition
• Newsweek’s America’s Best PR Agencies list
• Inc. Power Partner Award
Leadership:
Curtis Sparrer, Co-Founder & Principal; Chris Boehlke, Co-Founder & Principal; Tom Carpenter, Principal; Joseph Krasinski, CFO; Denyse Dabrowski, Senior VP; Erin Jundef, Senior VP; Shaun Leavy, Senior VP; Paula Bernier, Chief Content Officer
Clients Include:
AbrigoAptive Environmental
Bemis/Bio Bidet
Betterworks
Brivo/Eagle Eye Networks
DigiCert
DrFirst
Hitachi Vantara
HRC Fertility
Mark43
Paul Smith's College
RealSense
Revitalization Unlimited
Samuel Merritt University
San Francisco Pride
Self
SHL
SignalFire
Smarty
SupportNinja
Bospar in the news with O'Dwyer's:
| • | PR Firm News: Martis Capital Invests in Deerfield GroupTue., Jun. 30, 2026...a trusted partner to clients with a strong reputation for strategy, responsiveness, execution, and results.” Bospar and market research firm Propeller Insights release the results of a study that shows public understanding of... |
| • | Bospar Brings on AEO/GEO Expert ArmstrongWed., Jun. 17, 2026... Meakin Armstrong Technology and healthcare PR specialist Bospar continues its investment in answer/generative engine optimization services for clients by bringing on veteran... |
| • | Healthcare PR Firms Suffer 1.6% Decline in '25Wed., Apr. 22, 2026...NY 91 $1,750,210 #32 MP&F Strategic Communications, Nashville, TN 71 $1,589,522 #33 French | West | Vaughan, Raleigh, NC 139 $1,496,187 #34 G&S Integrated Marketing Communications Group, New York, NY 151 $1,489,625 #35 Bospar , San Francisco, CA 76 $1,435,681 #36 Pierpont Communications, Houston, TX 36 $1,431,601 #37 Red Thread PR, Philadelphia, PA 14 $1,185,386 #38 LaunchSquad, San Francisco, CA 109 $1,150,000 #39 rbb Communications, Miami, FL 59 $1,135,882 #40 Tunheim, Minneapolis, MN 23 $1,109,750 #41 Alloy, Atlanta, GA 88 $1,069,345 #42 Taylor, New... |
| • | PR Firms on the Rise for 2026Wed., Apr. 15, 2026...after 2022, a lot of agencies that lived on venture-backed startups went quiet,” said Bospar co-founder and principal Curtis Sparrer. “We went hunting. We cornered the AI market.” In 2025,... |
| • | On the Move: Bospar Recruits Tech Reporter BoultonThu., Apr. 2, 2026... Clint Boulton Bospar , which focuses on tech and marketing companies, hires AI reporter and veteran tech journalist Clint... |
| • | PR Firm News: HALO Comms Launches in LAThu., Sep. 25, 2025...into the light.” Curtis Sparrer shares Audit*E details with Researchscape's Tony Cheevers on O'Dwyer's YouTube page. Bospar launches Audit*E, a tool that helps companies analyze their competitive positioning across AI platforms.... |
| • | Accounts in Transit: JPA Health Reps American Physiological SocietyThu., Jul. 17, 2025...to translate complex science into compelling narratives that move people,” said APS CEO Scott Steen. Bospar is named analyst relations agency of record for global HR and payroll software company Remote. The... |
| • | Game Face Shows Kids the World of PRMon., May 12, 2025... Bospar is celebrating its 10th anniversary with the Amazon launch of “Game Face,” the first... |
| • | Tech PR Firms Ticked Up 1.6%Tue., Apr. 29, 2025...and your industry, you can act with confidence, no matter how fast the landscape evolves.” Bospar Boosts Remote Work ... |
| • | PR Firm News: Rosen Group Finds Small Biz Lack Crisis PlansWed., Apr. 9, 2025...app growth strategies and take advantage of new opportunities,” said NP Digital CEO Mike Gullaksen. Bospar principal Curtis Sparrer’s “Game Face: Becoming a PR Detective” makes its debut as an... |
| • | News of Firms: MAD Global Strategy Acquires ConVista Public AffairsWed., Jan. 15, 2025...amplifying our impact in medical communications," said The Bloc president and global CEO Jennifer Matthews. Bospar principal Curtis Sparrer has written a children’s book on PR titled “Game Face.” The middle-grade... |
| • | On the Move: Gateway Global Advisors Hires Ketchum's IacovelliThu., Dec. 12, 2024...the agency under the guidance of Robin and the MM Leadership Team,” said Oliver. Sarah Dray Bospar hires Sarah Dray as content director for healthcare. Dray has served at NYU Langone Health as a... |
| • | On the Move: Bospar Hires Business, Tech Journo GeronWed., Nov. 13, 2024... Tomio Geron Bospar hires business and technology journalist Tomio Geron to join its content team. Geron has been a reporter and... |
| • | How PR Should Approach AI … and How it Shouldn'tMon., Nov. 11, 2024...to strictly PR and marketing questions, while only letting our AI tool source from Bospar ’s award entries, case studies and published work. In September, O’Dwyer’s reported on our new AI... |
| • | News of Firms: Bospar Launches Push*E AI OfferingThu., Sep. 19, 2024... Bospar , which promotes health and tech companies, launches Push*E, its first AI offering. Push*E is intended... |
| • | AI Might Be Smart But Is It Trustworthy?Mon., Aug. 19, 2024...Simon Media, Tomás Puig, Founder and CEO of Alembic, and Curtis Sparrer, Principal of Bospar PR, dive into the transformative role artificial intelligence plays in communications. From debunking common... |
| • | Budget Cuts, Dwindling Revenues Hit Marketing DeptsTue., Jun. 11, 2024...chief marketing officers by B2B marketing community CMO Huddles and San Francisco-based PR agency Bospar , the current economic climate has many marketers facing challenges on several fronts: budget constraints,... |
| • | News of Firms: Bospar Study Says Remote Workers Lead Green WaveFri., Apr. 5, 2024... In Bospar ’s just-released Earth Day Survey, nearly every respondent who works from home (95 percent) says... |
| • | On the Move: Whataburger Hires Hudler as CMOFri., Feb. 16, 2024...as account director. Wolpoff was most recently director, PR, AR & media relations at Bospar , and she has also held positions at Hot Paper Lantern, Prosek Partners, Peppercomm and... |
| • | How Leaders Can Approach Artificial IntelligenceFri., Jan. 19, 2024...In this special fourth anniversary episode of Taking the Lead, Curtis Sparrer, Founder of Bospar PR, turned the tables by interviewing me about AI’s role in leadership, and several... |
| • | Turning a Crisis Into a WinThu., Jan. 4, 2024...allowed my team to successfully overcome a crisis that could’ve been disastrous. Assess the situation My Bospar team tapped Snider to breathe new life into San Francisco Pride in order to... |
| • | On the Move: KCSA Lures Bospar's NagyMon., Nov. 13, 2023...on the PR team within its health and wellness practice. Nagy joins KCSA from Bospar , where she was co-lead of the healthcare and fintech practice. Before coming to ... |
| • | Getting Healthcare Tech Coverage in a Crowded MarketTue., Oct. 3, 2023...survive,” or in this case, the ones with the strongest PR team behind them. At Bospar , my team has successfully broken through the noise and made waves for our healthcare... |
| • | Play With AI to Understand ItWed., Jun. 21, 2023...Curtis Sparrer of Bospar shared his thoughts on the growing impact of generative AI tools in the journalism... |
| • | SF Escapes from 'Doom Loop'Mon., Jun. 5, 2023...juice those numbers upward. Target comes out on top… The retailer ranks No. 1 in Bospar ’s “corporate courage index” ranking of brands that support the LGBTQIA+ community. ... |
| • | On the Move: Crosby Marketing Comms Hires Google's ReigleWed., May 24, 2023...modeling strategies,” said Crosby President & CEO Raymond Crosby. Kristin Sommers Ditto Public Relations brings on Bospar vice president Kristin Sommers as SVP, head of accounts. Prior to joining ... |
| • | Tech Firms Saw 3.9% Uptick in 2022Wed., Apr. 19, 2023...landings, so we expect our clients to be involved in M&A at a healthy pace.” Bospar Embodies All Things Digital ... |
| • | PR Firms Chart 18.2% Growth In '22Mon., Mar. 27, 2023...50 firms as fee income surged 81.8 percent to $25.4M. Spectrum (+64.1 percent to $80.2M), Bospar (+46.7 percent to $18.2M), Marathon Strategies (+41.6 percent to $19.9M) and J Public Relations... |
| • | PR's Top Pros Talk: Stacey GrimsrudThu., Feb. 2, 2023...communications pros with "an opportunity to be very bullish with our PR," according to Bospar vp Stacey Grimsrud. "I think now it's especially important to ensure that you maintain your... |
| • | Seeking Relevance at Davos 2024Mon., Jan. 23, 2023...from both parties welcomed the investment in Georgia, but there’s been no word from Greene. Bospar makes headway in tackling use of the odious "San Fran" term. The latest results... |
| • | Look to AI & Big Picture Moments in '23Fri., Jan. 13, 2023...as Pfizer, Merck, Bayer, Bristol-Myers Squibb, and Genentech. Sparrer is co-founder and principal of Bospar , who recently won PR Week’s Most Purposeful Agency Leader. Here are some excerpts from the... |
| • | America Sours on Social MediaThu., Dec. 15, 2022...garbage, according to a poll of 1,000 adults released Dec. 15 by tech firm Bospar . Sixty six percent of respondents believe Musk’s takeover of Twitter is not good for users... |
| • | The Importance of Contributed Content in Tech PRMon., Nov. 7, 2022...little that is more effective than contributed content. *** Curtis Sparrer is Co-Founder and Principal at Bospar .... |
| • | On the Move: Brand Leader Brings on Richard GeorgeMon., Nov. 7, 2022...already potent approach to crafting solutions that drive results for our clients,” he said. Jennifer Tolkachev Bospar names Jennifer Tolkachev a vice president. Tolkachev was most recently vice president public relations... |
| • | Embracing Mental Health TechnologyThu., Oct. 13, 2022...me, right now, that’s my new purpose-driven and tech-loving mentors, my bosses: Curtis Sparrer, Bospar co-Founder and Principal, and Lauren Essex, ... |
| • | How Living Out Loud Can Help Your Professional Brand and SuccessWed., Jun. 22, 2022...marginalized employees internally and for external human rights and social justice initiatives. That resulted in Bospar , a firm that goes beyond just hiring LGBTQ+ individuals; it also accepts employees from... |
| • | On the Move: Clyde Group Hires Beamon as SVP-HealthcareWed., May 25, 2022...company has also promoted Annie Betz to director, of communications, global advertising & partnerships. Chani Garb Bospar hires its 100th full-time staffer—Chani Garb, who joins the company as vice president of... |
| • | Good PR Starts at HomeTue., May 24, 2022...savvy career development and becoming a better professional. *** Curtis Sparrer is co-Founder and Principal at Bospar .... |
| • | PR's Top Pros Talk: Curtis Sparrer and Eric ChemiTue., May 10, 2022..."Tech PR is leading because we're doing category creation," Bospar principal Curtis Sparrer tells Doug Simon. "We are saying this is a new category... |
| • | Accounts in Transit: Bospar Grabs GrinFri., Apr. 29, 2022... Bospar picks up Grin, a creator management platform designed to help brands build and nurture authentic influencer... |
| • | On the Move: BCW's Culbertson Moves to BosparThu., Apr. 14, 2022... Matt Culbertson Bospar hires Matt Culbertson as a vice president. Culbertson was most recently a vice president... |
| • | News of Firms: Bospar Pushes Back Against 'Don't Say Gay' LawMon., Mar. 28, 2022... Bospar is awarding a $20K grant to an educator as part of the agency’s campaign... |
| • | PR Firms Report Robust 29.7% Growth in '21Fri., Mar. 25, 2022...had our best growth since 2011," said CEO Richard Edelman. Among the Top 50 firms, Bospar (No. 47) chalked up the biggest increase in fees as it advanced 83.2 percent... |
| • | On the Move: Finn Partners Promotes HeinleyTue., Mar. 8, 2022...reaffirmation of FINN commitment to be amazing,” said FINN global health chair Gil Bashe. Kristin Sommers Bospar hires Kristin Sommers as VP. Sommers was most recently a SVP and co-general manager... |
| • | On the Move: Bospar Adds Fox News Pro Brett LarsonTue., Jan. 11, 2022... Brett Larson Bospar hires Brett Larson as senior vice president of Red and Blue Media Strategies. Larson... |
| • | The Role of PR and Communications in a CrisisFri., Jan. 7, 2022...can understand how they’d solve the problem and why they’d solve it that way. At Bospar , we have several former broadcast, business and tech journalists on staff who help the... |
| • | On the Move: USN&WR Hires O'Donnell as VP-Comms.Wed., Dec. 1, 2021...of our dynamic communications team," said U.S.News editor and chief content officer Kim Castro. Shaun Leavy Bospar hires Shaun Leavy as a VP. Leavy comes to ... |
| • | On the Move: Bospar Bolsters Social Media PracticeThu., Nov. 11, 2021... Mega Jewell, Samuel Anthony Harwit Bospar bolsters its social media practice with the addition of Mega Jewell as VP and Samuel... |
| • | How to Be Useful to JournalistsMon., Nov. 8, 2021...to gain more, and more impactful, media coverage. *** Curtis Sparrer is co-Founder and Principal at Bospar .... |
| • | Bospar Rallies PR vs. Texas Abortion BanThu., Oct. 28, 2021... Bospar has organized the PRoviding Choices virtual job fair for PR pros looking to relocate from Texas... |
