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Bospar

San Francisco, CA

415/902-4495

[email protected]

www.bospar.com
Technology, Cloud, IT infrastructure, FinTech, MarTech, HRTech, Healthcare, messaging, media relations, influencer relations, analyst relations, investor relations, SEO link-building, social media, digital campaigns, crisis communications, IPO/funding support, executive visibility, awards, thought leadership, contributed content, bylines, conference support.

Employees: 85. Founded: 2015.

Agency Statement:

Speed Ahead With Award-winning Tech PR. The word is out: Forbes listed Bospar as one of the "Best PR Agencies 2021;" PRovoke SABRE named us "2021 Innovator of the Year;" and PRWeek awarded Bospar "Best in Corporate Branding 2021." We're hard-driving professionals with purpose, recognized for the PR excellence we deliver for clients, from start-ups to Fortune 100s, across a wide range of B2B and B2C technologies. From product launches and company news to executive visibility and IPOs, we're intellectually curious, with relentless joy for what we do.

Bospar 5 Year Anniversary

We're built for the heavy lifting. Our team of journalists from social and traditional media, together with recognized marketing, influencer, financial, SEO and public affairs experts, collaborate to secure top-tier client placements, month after month. We get smart fast, build relationships, and launch PR campaigns, grounded in strategy and infused with creativity. And we don't stop. We're out there every day learning about what's trending and changing and newsjacking clients into the conversation whenever possible.

Virtual is a real advantage. Virtual from Day 1 with a national footprint means our team stands ready in every continental US time zone, easily reaching into Europe and Asia. No matter when news breaks, we have coverage – from ground zero in Silicon Valley to regional hotbeds like NYC and Chicago. Being 100% virtual also means we hand-pick the industry's brightest, regardless of where they live. Just one of the reasons Bospar continues to have the best staff retention in the industry.

Speed ahead. When it comes to getting known faster, accelerating adoption, and driving impact, Bospar breaks through with coverage and visibility to audiences around the world.

Curtis Sparrer, Chris Boehlke & Tom Carpenter, principals; Tricia Heinrich, chief content officer

Clients Include:

Ceres Imaging
DrFirst
Healthline
Mendix
Next Pathway
NordVPN
Open Systems
Prodoscore
Rollbar
Snow Software
Unisys
Yellowbrick

Bospar in the news with O'Dwyer's:

•	PR's Top Pros Talk: Stacey Grimsrud Thu., Feb. 2, 2023 ...communications pros with "an opportunity to be very bullish with our PR," according to Bospar vp Stacey Grimsrud. "I think now it's especially important to ensure that you maintain your...

•	Seeking Relevance at Davos 2024 Mon., Jan. 23, 2023 ...from both parties welcomed the investment in Georgia, but there’s been no word from Greene. Bospar makes headway in tackling use of the odious "San Fran" term.  The latest results...

•	Look to AI & Big Picture Moments in '23 Fri., Jan. 13, 2023 ...as Pfizer, Merck, Bayer, Bristol-Myers Squibb, and Genentech. Sparrer is co-founder and principal of Bospar , who recently won PR Week’s Most Purposeful Agency Leader. Here are some excerpts from the...

•	America Sours on Social Media Thu., Dec. 15, 2022 ...garbage, according to a poll of 1,000 adults released Dec. 15 by tech firm Bospar . Sixty six percent of respondents believe Musk’s takeover of Twitter is not good for users...

•	The Importance of Contributed Content in Tech PR Mon., Nov. 7, 2022 ...little that is more effective than contributed content. *** Curtis Sparrer is Co-Founder and Principal at Bospar ....

•	On the Move: Brand Leader Brings on Richard George Mon., Nov. 7, 2022 ...already potent approach to crafting solutions that drive results for our clients,” he said. Jennifer Tolkachev Bospar names Jennifer Tolkachev a vice president. Tolkachev was most recently vice president public relations...

•	Embracing Mental Health Technology Thu., Oct. 13, 2022 ...me, right now, that’s my new purpose-driven and tech-loving mentors, my bosses: Curtis Sparrer, Bospar co-Founder and Principal, and Lauren Essex, ...

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How Living Out Loud Can Help Your Professional Brand and Success Wed., Jun. 22, 2022 ...marginalized employees internally and for external human rights and social justice initiatives.  That resulted in Bospar , a firm that goes beyond just hiring LGBTQ+ individuals; it also accepts employees from...

•	On the Move: Clyde Group Hires Beamon as SVP-Healthcare Wed., May 25, 2022 ...company has also promoted Annie Betz to director, of communications, global advertising & partnerships. Chani Garb Bospar hires its 100th full-time staffer—Chani Garb, who joins the company as vice president of...

•	Good PR Starts at Home Tue., May 24, 2022 ...savvy career development and becoming a better professional. *** Curtis Sparrer is co-Founder and Principal at Bospar ....

•	PR's Top Pros Talk: Curtis Sparrer and Eric Chemi Tue., May 10, 2022 ..."Tech PR is leading because we're doing category creation," Bospar principal Curtis Sparrer tells Doug Simon. "We are saying this is a new category...

•	Accounts in Transit: Bospar Grabs Grin Fri., Apr. 29, 2022 ... Bospar  picks up Grin, a creator management platform designed to help brands build and nurture authentic influencer...

•	On the Move: BCW's Culbertson Moves to Bospar Thu., Apr. 14, 2022 ... Matt Culbertson Bospar hires Matt Culbertson as a vice president. Culbertson was most recently a vice president...

•	News of Firms: Bospar Pushes Back Against 'Don't Say Gay' Law Mon., Mar. 28, 2022 ... Bospar is awarding a $20K grant to an educator as part of the agency’s campaign...

•	PR Firms Report Robust 29.7% Growth in '21 Fri., Mar. 25, 2022 ...had our best growth since 2011," said CEO Richard Edelman. Among the Top 50 firms, Bospar (No. 47) chalked up the biggest increase in fees as it advanced 83.2 percent...

•	On the Move: Finn Partners Promotes Heinley Tue., Mar. 8, 2022 ...reaffirmation of FINN commitment to be amazing,” said FINN global health chair Gil Bashe. Kristin Sommers Bospar hires Kristin Sommers as VP. Sommers was most recently a SVP and co-general manager...

•	On the Move: Bospar Adds Fox News Pro Brett Larson Tue., Jan. 11, 2022 ... Brett Larson Bospar hires Brett Larson as senior vice president of Red and Blue Media Strategies. Larson...

•	The Role of PR and Communications in a Crisis Fri., Jan. 7, 2022 ...can understand how they’d solve the problem and why they’d solve it that way. At Bospar , we have several former broadcast, business and tech journalists on staff who help the...

•	On the Move: USN&WR Hires O'Donnell as VP-Comms. Wed., Dec. 1, 2021 ...of our dynamic communications team," said U.S.News editor and chief content officer Kim Castro. Shaun Leavy Bospar hires Shaun Leavy as a VP. Leavy comes to ...

•	On the Move: Bospar Bolsters Social Media Practice Thu., Nov. 11, 2021 ... Mega Jewell, Samuel Anthony Harwit Bospar  bolsters its social media practice with the addition of Mega Jewell as VP and Samuel...

•	How to Be Useful to Journalists Mon., Nov. 8, 2021 ...to gain more, and more impactful, media coverage. *** Curtis Sparrer is co-Founder and Principal at Bospar ....

•	Bospar Rallies PR vs. Texas Abortion Ban Thu., Oct. 28, 2021 ... Bospar  has organized the PRoviding Choices virtual job fair for PR pros looking to relocate from Texas...

•	News of Firms: Evins Communications Unveils Evins PR+ Fri., Oct. 22, 2021 ...and our vision of the future of public relations," said Evins chairman Mathew L. Evins. Bospar introduces a podcast hosted by CNBC veteran Eric Chemi, who has joined the agency...

•	On the Move: Bospar Adds Barnes Wed., Oct. 6, 2021 ... Kimberly Barnes Bospar hires Kimberly Barnes as senior vice president. Barnes joins ...

•	On the Move: Finsbury Hires Ex-EPA PA Advisor Bloomgren Thu., Sep. 23, 2021 ...climate advocacy, clean energy, cleantech and ESG work across a broad spectrum of industries. Lisa Morgan Bospar hires Lisa Morgan as vice president, content. Morgan was previously CEO of Strategic Rainmakers,...

•	Gavin Newsom Owes Fox News Wed., Sep. 15, 2021 ...at a restaurant that is not the French Laundry. How about a sit-down at In-N-Out Burger? Bospar leads the way for PR firms dealing with the fallout of the Texas abortion...

•	Consider These PR and IR Best Practices Around an IPO Thu., May 20, 2021 ...burnish a company’s image while enhancing shareholder value. *** Curtis Sparrer is Co-Founder and Principal at Bospar ....

•	On the Move: Purple Strategies Hires H+K Alum Nick Driver Thu., May 13, 2021 ...him a strong addition to our team,” said Purple co-founder and CEO Steve McMahon. Joe Krasinski Bospar hires Joseph Krasinski as its first chief financial officer. Krasinski joins ...

•	Musk’s SNL Dogecoin Skit Is Messy Damage Control Tue., May 11, 2021 ...from "Weekend Update" or the Wall Street Journal. *** Curtis Sparrer is a principal and co-founder of  Bospar PR. Business Insider named him one of the top fifty in tech PR twice....

•	Tech Firms Ride Out a Tough 2020 Thu., Apr. 22, 2021 ...‘tech communications agency’ is, and can offer to clients.” Demonstrating the Importance of PR Curtis Sparrer Although Bospar principal and co-founder Curtis Sparrer says that the early days of the pandemic caused...

•	News of Firms: Bospar Gets Ink for First Female Eagle Scout Troop Thu., Mar. 25, 2021 ... Bospar  secured more than 20 stories on both broadcast and online platforms for San Anselmo, CA’s...

•	On the Move: Evoke Kyne Ups Account Director Chanta’ Stewart to DEI Post Wed., Mar. 24, 2021 ...the continued vitality of the firm under his leadership,” said Taft co-founder Pete Taft.  Greg Sandoval Bospar brings on Greg Sandoval as content manager. Sandoval was previously a senior reporter at...

•	It’s Time For the Tech Industry to Take Crises Seriously Tue., Jan. 5, 2021 ...assistance of a public relations crisis management professional. *** Curtis Sparrer is Co-Founder and Principal at Bospar in San Francisco....

•	Value vs. Vanity: Metrics that Matter for Earned Media Wed., Aug. 19, 2020 ...51 percent would leave a brand over media coverage. The second survey came from Bospar in July; earned media drove 19 percent of respondents to visit a company’s website...

•	Americans’ Purchasing Habits Altered by COVID-19 Thu., Jul. 30, 2020 ...connect with audiences henceforth. According to a recent survey released by San Francisco-based tech firm Bospar , 86 percent of Americans report that COVID-19 has changed their consumer buying habits. Specifically,...

•	Accounts in Transit: Padilla to Raise Profile of New York Wines Wed., Jul. 8, 2020 ...of their creative and innovative approach to storytelling,” said HMS chief growth officer Maria Perrin. Bospar  has been named public relations agency of record for Mendix, a Siemens business and leader in...

•	Buying Behaviors May Not Swing Back After COVID-19 Mon., May 18, 2020 ...area is lifted, according to a May survey by San Francisco-based tech PR firm Bospar . So, what are Americans doing with their money? Recent reports suggest they’re saving it. The...

•	Hats Off to Govs. Cuomo, Newsom, DeWine Tue., May 5, 2020 ...won't take a COVID-19 vaccine, once it is developed, according to a poll by Bospar , tech PR firm. Young people (18 to 24) are least likely (57.6 percent) to get...

•	US Military Loves Vlad Tue., Dec. 10, 2019 ...next. How polarized is the US? President Trump took top honors in the tech PR firm Bospar 's survey of the biggest PR winners and losers of 2019. The poll found that 21.9...

•	Hats Off to Donald Trump Jr. Fri., Nov. 15, 2019 ...not expected to ruin many Thanksgiving dinners, according to a poll released today by Bospar technology PR firm. Okay, but it is only Day 2 of the impeachment hearings. Only 11.9...

•	‘Legacy,’ the Dirtiest Word in Tech Fri., Nov. 8, 2019 ...speak. Just don’t call it that out loud. *** Curtis Sparrer is Co-Founder and Principal at Bospar in San Francisco....

•	Americans Concerned by State of Media Wed., Sep. 11, 2019 ...journalism today, according to a recent study released by San Francisco-based tech PR firm Bospar . According to the study, virtually all respondents polled (95 percent) said they’re troubled by the...

•	Lessons From Cottonelle and Walmart LGBT Controversies Thu., Mar. 7, 2019 ...achieved. And, ultimately, brand reputations were burnished, not diminished.  ***       Curtis Sparrer is the Principal of  Bospar PR. He has represented brands like PayPal, Tetris and the alien hunters of the SETI...

•	Facebook Attack Affects up to 50M Accounts Mon., Oct. 1, 2018 ...finally learned from its mistakes in crisis communications,” Curtis Sparrer, co-founder and principal of Bospar , told O’Dwyer’s. “Instead of waiting months or years to disclose bad news to the...

•	Americans Like Facebook, Distrust Facebook Wed., Apr. 11, 2018 ...recent poll on Americans’ perceptions of tech companies released by San Francisco-based tech firm Bospar . Overall, the study found that Americans’ favorite tech company is Google. An impressive 88.9 percent...

•	Cambridge Analytica Scandal Becomes Data’s Watershed Moment Fri., Mar. 23, 2018 ...CBS and NBC, according to a recent survey by San Francisco-based tech PR firm Bospar . A deeply laid subtext to the Cambridge Analytica story reveals that these technologies themselves...

•	SV&C Dines Alfresco Mon., Feb. 12, 2018 ...sectors. SV&C’s Robin Weinberg and Kaitlin Bilby work the deal to acquire Alfresco, which uses Bospar Public Relations for counsel....

•	Is Trump Driving a Print News Comeback? Thu., Jan. 4, 2018 ...wields a particular influence others don’t. New research by San Francisco-based tech PR firm Bospar found that a news article from a trusted outlet is likely to change a...

•	Review of 2017 Fri., Dec. 29, 2017 ...fake news phenomenon, according to a poll conducted in June for tech PR firm Bospar , but disagree on what constitutes fake news and how to determine whether a story...

•	Trump Ranks as PR's Biggest Winner, Loser in '17 Fri., Dec. 8, 2017 ...according to a survey of more than 1,000 U.S. adults commissioned from Propeller Insights by  Bospar . Of those surveyed, 28 percent chose Trump and his news dominance as the year’s biggest...

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