The Brand Leader brings on former Ogilvy VP Richard George as director of PR. George was most recently director of PR at Cargo. He has also served as US director of business operations for Publicis, senior account executive at Rubinstein Public Relations and director of PR for PRSA. At The Brand Leader, George will lead the firm’s new PR group. “Adding public relations as a capability will augment the agency’s already potent approach to crafting solutions that drive results for our clients,” he said.
Bospar names Jennifer Tolkachev a vice president. Tolkachev was most recently vice president public relations at BOCA Communications. She was previously director of public relations at SmartBug Media. While at SmartBug she built the PR department from the ground up, working with cross-functional teams and contributing to internal projects that helped the fully remote company scale from a distributed workforce of 35 to nearly 200 employees. “She has the right stuff when clients need to make the most out of their marketing budgets,” said Bospar principal and co-founder Curtis Sparrer.
MUDWTR, a low-caffeine coffee alternative made from mushrooms, masala chai and cacao, brings on former Facebook director of marketing Mike Fox as the company’s first CMO. Fox has also served as chief marketing officer at London-based travel company Culture Trip, director of marketing at Snapple and vp, strategic integration at CNN. “He’s a true team builder, with the blueprints, battle scars and integrity needed to get to the next stage as a business,” said MUDWTR founder and CEO Shane Heath.