 |
| Richard George |
The Brand Leader brings on former Ogilvy VP Richard George as director of PR. George was most recently director of PR at Cargo. He has also served as US director of business operations for Publicis, senior account executive at Rubinstein Public Relations and director of PR for PRSA. At The Brand Leader, George will lead the firm’s new PR group. “Adding public relations as a capability will augment the agency’s already potent approach to crafting solutions that drive results for our clients,” he said.
| Jennifer Tolkachev |
Bospar names Jennifer Tolkachev a vice president. Tolkachev was most recently vice president public relations at BOCA Communications. She was previously director of public relations at SmartBug Media. While at SmartBug she built the PR department from the ground up, working with cross-functional teams and contributing to internal projects that helped the fully remote company scale from a distributed workforce of 35 to nearly 200 employees. “She has the right stuff when clients need to make the most out of their marketing budgets,” said Bospar principal and co-founder Curtis Sparrer.
 |
| Mike Fox |
MUDWTR, a low-caffeine coffee alternative made from mushrooms, masala chai and cacao, brings on former Facebook director of marketing Mike Fox as the company’s first CMO. Fox has also served as chief marketing officer at London-based travel company Culture Trip, director of marketing at Snapple and vp, strategic integration at CNN. “He’s a true team builder, with the blueprints, battle scars and integrity needed to get to the next stage as a business,” said MUDWTR founder and CEO Shane Heath.
Former deputy undersecretary of agriculture Darci Vetter joins berry producer Driscoll's as VP, public affairs.
The International Dairy Foods Association brings on 
INFINITE appoints Eric Wiedeke as head of talent, a newly created position intended to strengthen the firm’s people strategy and global growth ambitions... Anomaly promotes Kira Montgomery to executive strategy director, head of communications strategy, expanding her remit from the agency’s Toronto office to its full North American business... The Jackson Laboratory, which focuses on genetics and genomic medicine, appoints Steven Holstein as SVP of external affairs.
Global Counsel managing director Benedict Brogan is joining FTI Consulting as a senior managing director within its strategic communications segment.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
