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| Richard George |
The Brand Leader brings on former Ogilvy VP Richard George as director of PR. George was most recently director of PR at Cargo. He has also served as US director of business operations for Publicis, senior account executive at Rubinstein Public Relations and director of PR for PRSA. At The Brand Leader, George will lead the firm’s new PR group. “Adding public relations as a capability will augment the agency’s already potent approach to crafting solutions that drive results for our clients,” he said.
| Jennifer Tolkachev |
Bospar names Jennifer Tolkachev a vice president. Tolkachev was most recently vice president public relations at BOCA Communications. She was previously director of public relations at SmartBug Media. While at SmartBug she built the PR department from the ground up, working with cross-functional teams and contributing to internal projects that helped the fully remote company scale from a distributed workforce of 35 to nearly 200 employees. “She has the right stuff when clients need to make the most out of their marketing budgets,” said Bospar principal and co-founder Curtis Sparrer.
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| Mike Fox |
MUDWTR, a low-caffeine coffee alternative made from mushrooms, masala chai and cacao, brings on former Facebook director of marketing Mike Fox as the company’s first CMO. Fox has also served as chief marketing officer at London-based travel company Culture Trip, director of marketing at Snapple and vp, strategic integration at CNN. “He’s a true team builder, with the blueprints, battle scars and integrity needed to get to the next stage as a business,” said MUDWTR founder and CEO Shane Heath.
Ballard Partners names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO. 
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media. 
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO. 
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
The Dallas Mavericks bring on Gina Miller as chief communications officer, a newly created role. She was previously with Major League Soccer team FC Dallas... Americans for the Arts, a nonprofit organization that advances arts advocacy, names Jamey Lundblad as CMO... Ambac Financial Group, an insurance holding company, names Karen Beyer managing director, head of investor relations.
