Bospar hires Kimberly Barnes as senior vice president. Barnes joins Bospar from PR and marketing consultancy Bradford Jean, which she launched in 2019, working with companies in the technology, industrial and energy sectors. She previously spent more than 10 years with Antenna Group, where she led the clean technology practice as well as internal communications initiatives, rising to SVP. Media campaigns that she spearheaded have resulted in coverage from the Associated Press, Bloomberg News/TV, CNBC, Fast Company, Forbes, Fortune, MarketWatch, Motley Fool, Reuters, the New York Times, and The Wall Street Journal. "Not only is she a master at crafting impactful programs for clients, she is also a thoughtful counselor who excels at transforming complex topics into compelling, easily digestible stories," said Bospar principal Curtis Sparrer.
Kodiak, a food business focused on healthier eating and active living, appoints Cory Bayers to the newly created role of chief marketing officer, effective Nov. 1. Bayers comes to the company from Patagonia, where he was head of global marketing. He has also served as head of global brand creative at Lululemon Athletica and global marketing manager at Helly Hansen. In his new role, he will lead all aspects of Kodiak's marketing initiatives, including strategy development, brand positioning, community building, content creation and partner collaborations. "We are excited to have found someone of Cory's caliber, who can bring true lifestyle brand marketing to the food world at Kodiak," said Kodiak CEO Joel Clark.
Arena Stage at the Mead Center for American Theater in Washington, DC appoints Shonali Burke as chief marketing officer. Burke has run her own firm, Shonali Burke Consulting, since 2008, where she worked with such organizations as Cirque de Soleil, Oxfam America and the United Nations Foundation. She previously served as a vice president at MSLGROUP and vice president, media and communications at the ASPCA. In her new role, Burke will oversee all earned income activities and communications, support all communications-related departments, and manage the strategic planning activities of the organization. "She has a history of recognizing talent, drive and ambition, and nurturing her staff. Her work philosophy is on measurable outcomes, and she is an experienced collaborator and communicator," said Arena Stage executive producer Edgar Dobie.