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In Bospar’s just-released Earth Day Survey, nearly every respondent who works from home (95 percent) says that the switch to remote working has led to a more eco-friendly lifestyle. Eating at home vs. ordering in (55 percent) was the top contributor to greener working habits, followed by recycling and composting (48 percent), using more natural light or energy-efficient lights (47 percent) and eliminating single-use plastics (42 percent). All in all, 66 percent of at-home workers note that they have taken proactive measures to reduce their carbon footprint. Commuters have not been so quick to adopt eco-friendly habits: only seven percent use public transportation with six percent saying they can walk to work and four percent can use a bike. “The results of the research reveal that workers don’t even need to try to be better stewards of the Earth while working from home,” said Curtis Sparrer, a Bospar principal. “It’s built in. However, it’s encouraging to see so many people taking those natural advantages and building on them with additional proactive measures on Earth Day.”
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Trifecta PR, which builds public relations and awards campaigns and brand partnerships for clients in film, television, consumer brands and corporate communications, is launched by Kristy Chan and Meghan Johnson. Chan previously led PR teams and campaigns at Warner Bros. Television Group, TNT/TBS/truTV, Netflix, Universal Television and MGM, serving most recently as SVP of publicity for WBTVG’s unscripted studio while also spearheading awards across both the scripted and unscripted slate. Johnson has helmed publicity efforts for “The Bachelor” franchise, among other projects, as director of publicity at Warner Bros. Television Group, following roles at Universal Studio Group, NBC, FOX, E! and Esquire Network. Clients of the new agency include Disney Branded Television and Prime Video, among other studios and streamers.
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IPG agency Golin announces new details about its partnership with AutonomyWorks, a company that employs individuals with autism. The two organizations began working together in 2022 on a pilot program that involved Golin integrating people with autism into the workstreams of two Golin client businesses. Over the past year, eight associates from AutonomyWorks have supported Golin and its teams, taking on assignments that require significant attention to detail and intense focus, including media monitoring, social community management, project routing and reporting. “Every company seeks talented and dedicated employees, which is why AutonomyWorks unlocks the potential of people with autism,” said Autonomy World founder and CEO Dave Friedman. “Partnering with Golin has enabled AutonomyWorks to put those talents to work, and we’ve been impressed with how they’ve challenged existing ways of working to match tasks to the talents of our autistic workers.”
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
