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In Bospar’s just-released Earth Day Survey, nearly every respondent who works from home (95 percent) says that the switch to remote working has led to a more eco-friendly lifestyle. Eating at home vs. ordering in (55 percent) was the top contributor to greener working habits, followed by recycling and composting (48 percent), using more natural light or energy-efficient lights (47 percent) and eliminating single-use plastics (42 percent). All in all, 66 percent of at-home workers note that they have taken proactive measures to reduce their carbon footprint. Commuters have not been so quick to adopt eco-friendly habits: only seven percent use public transportation with six percent saying they can walk to work and four percent can use a bike. “The results of the research reveal that workers don’t even need to try to be better stewards of the Earth while working from home,” said Curtis Sparrer, a Bospar principal. “It’s built in. However, it’s encouraging to see so many people taking those natural advantages and building on them with additional proactive measures on Earth Day.”
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Trifecta PR, which builds public relations and awards campaigns and brand partnerships for clients in film, television, consumer brands and corporate communications, is launched by Kristy Chan and Meghan Johnson. Chan previously led PR teams and campaigns at Warner Bros. Television Group, TNT/TBS/truTV, Netflix, Universal Television and MGM, serving most recently as SVP of publicity for WBTVG’s unscripted studio while also spearheading awards across both the scripted and unscripted slate. Johnson has helmed publicity efforts for “The Bachelor” franchise, among other projects, as director of publicity at Warner Bros. Television Group, following roles at Universal Studio Group, NBC, FOX, E! and Esquire Network. Clients of the new agency include Disney Branded Television and Prime Video, among other studios and streamers.
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IPG agency Golin announces new details about its partnership with AutonomyWorks, a company that employs individuals with autism. The two organizations began working together in 2022 on a pilot program that involved Golin integrating people with autism into the workstreams of two Golin client businesses. Over the past year, eight associates from AutonomyWorks have supported Golin and its teams, taking on assignments that require significant attention to detail and intense focus, including media monitoring, social community management, project routing and reporting. “Every company seeks talented and dedicated employees, which is why AutonomyWorks unlocks the potential of people with autism,” said Autonomy World founder and CEO Dave Friedman. “Partnering with Golin has enabled AutonomyWorks to put those talents to work, and we’ve been impressed with how they’ve challenged existing ways of working to match tasks to the talents of our autistic workers.”
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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