Bospar hires Matt Culbertson as a vice president. Culbertson was most recently a vice president at BCW. Before joining BCW in 2019, he held senior marketing posts at tech companies Preempt, Nuix and ON24. Culbertson has worked with clients including Bank of America, Accenture and Palo Alto Networks, and has supported seven-figure sales pipelines for SaaS, cybersecurity and cloud companies through earned/owned/paid media efforts. At Bospar, he will work with the agency’s enterprise technology clients in sectors including cloud, cybersecurity and data. “Matt will continue empowering our enterprise clients to tell their stories across digital and media channels to engage and ultimately convert audiences into customers,” said Bospar principal and co-founder Curtis Sparrer.
MikeWorldWide names Krista Crouch senior vice president in its technology practice, working out of the agency’s recently opened Denver office. Before joining MWW, Crouch served as vice president at Denver-based Novitas Communications. In her new post, she will support current clients in creating and messaging stories and will play an integral role in C-suite thought leadership and new business pitches on behalf of the agency. She will also partner with MWW's London-based counterparts for globally integrated client experiences. "Krista's leadership in scaling agencies and employee mentoring will benefit our newly relaunched tech team,” said MikeWorldWide founder and CEO Michael W. Kempner.
Pedego Electric Bikes brings on Kevin Mayer as chief marketing officer. Mayer most recently served as executive vice president, chief brand & growth officer at BJ’s Restaurants. He previously held senior marketing positions at Volkswagen, General Motors and Subaru. “His years of helping brands accelerate growth in pivotal moments of their lifecycle, coupled with his passionate, customer-first approach to transforming marketing organizations, will help us create a world-class marketing team,” said Pedego CEO and founder Don DiCostanzo.