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| Matt Culbertson |
Bospar hires Matt Culbertson as a vice president. Culbertson was most recently a vice president at BCW. Before joining BCW in 2019, he held senior marketing posts at tech companies Preempt, Nuix and ON24. Culbertson has worked with clients including Bank of America, Accenture and Palo Alto Networks, and has supported seven-figure sales pipelines for SaaS, cybersecurity and cloud companies through earned/owned/paid media efforts. At Bospar, he will work with the agency’s enterprise technology clients in sectors including cloud, cybersecurity and data. “Matt will continue empowering our enterprise clients to tell their stories across digital and media channels to engage and ultimately convert audiences into customers,” said Bospar principal and co-founder Curtis Sparrer.
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| Krista Crouch |
MikeWorldWide names Krista Crouch senior vice president in its technology practice, working out of the agency’s recently opened Denver office. Before joining MWW, Crouch served as vice president at Denver-based Novitas Communications. In her new post, she will support current clients in creating and messaging stories and will play an integral role in C-suite thought leadership and new business pitches on behalf of the agency. She will also partner with MWW's London-based counterparts for globally integrated client experiences. "Krista's leadership in scaling agencies and employee mentoring will benefit our newly relaunched tech team,” said MikeWorldWide founder and CEO Michael W. Kempner.
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| Kevin Mayer |
Pedego Electric Bikes brings on Kevin Mayer as chief marketing officer. Mayer most recently served as executive vice president, chief brand & growth officer at BJ’s Restaurants. He previously held senior marketing positions at Volkswagen, General Motors and Subaru. “His years of helping brands accelerate growth in pivotal moments of their lifecycle, coupled with his passionate, customer-first approach to transforming marketing organizations, will help us create a world-class marketing team,” said Pedego CEO and founder Don DiCostanzo.
Ballard Partners names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO. 
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media. 
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO. 
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
The Dallas Mavericks bring on Gina Miller as chief communications officer, a newly created role. She was previously with Major League Soccer team FC Dallas... Americans for the Arts, a nonprofit organization that advances arts advocacy, names Jamey Lundblad as CMO... Ambac Financial Group, an insurance holding company, names Karen Beyer managing director, head of investor relations.
