 |
Bospar picks up Grin, a creator management platform designed to help brands build and nurture authentic influencer relationships. Bospar will be handling media relations for the company. One of G2’s Fastest Growing Products of 2022, Grin says its platform creates honest connections between creators and brands across all industries, including such companies as Anthropologie, Ipsy, SKIMS, Rockstar Energy and Macy’s.
 |
Decker/Royal adds Market New Haven and Holland America Line to its client roster. For Market New Haven, the official destination marketing organization for Downtown New Haven, Decker Royal will serve as agency of record, with responsibility for content marketing, SEO strategy and public relations. The agency will be working as consumer AOR for Holland America Line, with a special emphasis on promoting the line's 75th anniversary in Alaska and its upcoming 150th anniversary. Other new additions to the agency’s client roster include Insight Vacations, Adventure World Travel and Luxury Gold.
 |
DATA Communications Management Corp. lands digital marketing duties for Habitat for Humanity Canada. Building on an existing client relationship, DCM will lead digital strategy and implementation to bolster the organization’s digital fundraising efforts. The expanded scope of work will include marketing strategy, email campaigns, paid media, program measurement and data optimization. “We’ve had great value out of our relationship with DCM thus far; they’re a truly committed partner and they’ve got strong private sector expertise we can use to our advantage,” said Habitat for Humanity Canada president and CEO Julia Deans.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
