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Bospar picks up Grin, a creator management platform designed to help brands build and nurture authentic influencer relationships. Bospar will be handling media relations for the company. One of G2’s Fastest Growing Products of 2022, Grin says its platform creates honest connections between creators and brands across all industries, including such companies as Anthropologie, Ipsy, SKIMS, Rockstar Energy and Macy’s.
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Decker/Royal adds Market New Haven and Holland America Line to its client roster. For Market New Haven, the official destination marketing organization for Downtown New Haven, Decker Royal will serve as agency of record, with responsibility for content marketing, SEO strategy and public relations. The agency will be working as consumer AOR for Holland America Line, with a special emphasis on promoting the line's 75th anniversary in Alaska and its upcoming 150th anniversary. Other new additions to the agency’s client roster include Insight Vacations, Adventure World Travel and Luxury Gold.
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DATA Communications Management Corp. lands digital marketing duties for Habitat for Humanity Canada. Building on an existing client relationship, DCM will lead digital strategy and implementation to bolster the organization’s digital fundraising efforts. The expanded scope of work will include marketing strategy, email campaigns, paid media, program measurement and data optimization. “We’ve had great value out of our relationship with DCM thus far; they’re a truly committed partner and they’ve got strong private sector expertise we can use to our advantage,” said Habitat for Humanity Canada president and CEO Julia Deans.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
