Bospar picks up Grin, a creator management platform designed to help brands build and nurture authentic influencer relationships. Bospar will be handling media relations for the company. One of G2’s Fastest Growing Products of 2022, Grin says its platform creates honest connections between creators and brands across all industries, including such companies as Anthropologie, Ipsy, SKIMS, Rockstar Energy and Macy’s.
Decker/Royal adds Market New Haven and Holland America Line to its client roster. For Market New Haven, the official destination marketing organization for Downtown New Haven, Decker Royal will serve as agency of record, with responsibility for content marketing, SEO strategy and public relations. The agency will be working as consumer AOR for Holland America Line, with a special emphasis on promoting the line's 75th anniversary in Alaska and its upcoming 150th anniversary. Other new additions to the agency’s client roster include Insight Vacations, Adventure World Travel and Luxury Gold.
DATA Communications Management Corp. lands digital marketing duties for Habitat for Humanity Canada. Building on an existing client relationship, DCM will lead digital strategy and implementation to bolster the organization’s digital fundraising efforts. The expanded scope of work will include marketing strategy, email campaigns, paid media, program measurement and data optimization. “We’ve had great value out of our relationship with DCM thus far; they’re a truly committed partner and they’ve got strong private sector expertise we can use to our advantage,” said Habitat for Humanity Canada president and CEO Julia Deans.