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Bospar picks up Grin, a creator management platform designed to help brands build and nurture authentic influencer relationships. Bospar will be handling media relations for the company. One of G2’s Fastest Growing Products of 2022, Grin says its platform creates honest connections between creators and brands across all industries, including such companies as Anthropologie, Ipsy, SKIMS, Rockstar Energy and Macy’s.
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Decker/Royal adds Market New Haven and Holland America Line to its client roster. For Market New Haven, the official destination marketing organization for Downtown New Haven, Decker Royal will serve as agency of record, with responsibility for content marketing, SEO strategy and public relations. The agency will be working as consumer AOR for Holland America Line, with a special emphasis on promoting the line's 75th anniversary in Alaska and its upcoming 150th anniversary. Other new additions to the agency’s client roster include Insight Vacations, Adventure World Travel and Luxury Gold.
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DATA Communications Management Corp. lands digital marketing duties for Habitat for Humanity Canada. Building on an existing client relationship, DCM will lead digital strategy and implementation to bolster the organization’s digital fundraising efforts. The expanded scope of work will include marketing strategy, email campaigns, paid media, program measurement and data optimization. “We’ve had great value out of our relationship with DCM thus far; they’re a truly committed partner and they’ve got strong private sector expertise we can use to our advantage,” said Habitat for Humanity Canada president and CEO Julia Deans.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
