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Relevance International signs on as agency of record in the UK and Ireland for the Beverly Hills Conference & Visitors Bureau, the global destination marketing organization for the city of Beverly Hills. Led by Relevance's London office, the agency’s efforts will focus on raising BHCVB’s presence, and attracting a wider audience to Beverly Hills with an increased focus on catering to Gen-Z via consumer and luxury lifestyle media. The scope of work includes thought leadership initiatives for BHCVB CEO Julie Wager, as well as media relations, trend stories, timely newsjacking and press trips. “With Relevance International’s record of accomplishments in positioning luxury brands and destinations, we aim to enhance our visibility, solidify our brand reputation, and attract a diverse range of affluent visitors,” said Wagner.
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5W Public Relations toasts ultra-premium añejo tequila brand Emyla Tequila. 5W will partner with Emyla on a launch campaign, in addition to working to raise awareness of the brand in the beverage trade space. Additional services will include earned media relations, tequila influencer outreach, trade publications outreach, an awards program and select activations. "5W brings a wealth of experience launching new spirits brands and we're excited to partner with them on our launch," said Emyla founder Art Davtyan.
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| Luca Faloni |
Barabino & Partners, a leading Italian PR firm, is selected as communications advisor for luxury menswear brand Luca Faloni in the US and German markets. The agency aims to bolster the brand’s presence and promote its artistry and craftsmanship internationally through its offices in New York, Berlin and Munich. Founded in 2014, Luca Faloni employs a direct-to-consumer approach, sourcing natural materials such as linen, cashmere, cotton and leather. "Their unparalleled experience and deep understanding of the luxury market will be invaluable as we continue to showcase the craftsmanship and heritage of our brand to our loyal international customers," said company founder and CEO Luca Faloni.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
