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Relevance International signs on as agency of record in the UK and Ireland for the Beverly Hills Conference & Visitors Bureau, the global destination marketing organization for the city of Beverly Hills. Led by Relevance's London office, the agency’s efforts will focus on raising BHCVB’s presence, and attracting a wider audience to Beverly Hills with an increased focus on catering to Gen-Z via consumer and luxury lifestyle media. The scope of work includes thought leadership initiatives for BHCVB CEO Julie Wager, as well as media relations, trend stories, timely newsjacking and press trips. “With Relevance International’s record of accomplishments in positioning luxury brands and destinations, we aim to enhance our visibility, solidify our brand reputation, and attract a diverse range of affluent visitors,” said Wagner.
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5W Public Relations toasts ultra-premium añejo tequila brand Emyla Tequila. 5W will partner with Emyla on a launch campaign, in addition to working to raise awareness of the brand in the beverage trade space. Additional services will include earned media relations, tequila influencer outreach, trade publications outreach, an awards program and select activations. "5W brings a wealth of experience launching new spirits brands and we're excited to partner with them on our launch," said Emyla founder Art Davtyan.
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| Luca Faloni |
Barabino & Partners, a leading Italian PR firm, is selected as communications advisor for luxury menswear brand Luca Faloni in the US and German markets. The agency aims to bolster the brand’s presence and promote its artistry and craftsmanship internationally through its offices in New York, Berlin and Munich. Founded in 2014, Luca Faloni employs a direct-to-consumer approach, sourcing natural materials such as linen, cashmere, cotton and leather. "Their unparalleled experience and deep understanding of the luxury market will be invaluable as we continue to showcase the craftsmanship and heritage of our brand to our loyal international customers," said company founder and CEO Luca Faloni.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
