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Relevance International signs on as agency of record in the UK and Ireland for the Beverly Hills Conference & Visitors Bureau, the global destination marketing organization for the city of Beverly Hills. Led by Relevance's London office, the agency’s efforts will focus on raising BHCVB’s presence, and attracting a wider audience to Beverly Hills with an increased focus on catering to Gen-Z via consumer and luxury lifestyle media. The scope of work includes thought leadership initiatives for BHCVB CEO Julie Wager, as well as media relations, trend stories, timely newsjacking and press trips. “With Relevance International’s record of accomplishments in positioning luxury brands and destinations, we aim to enhance our visibility, solidify our brand reputation, and attract a diverse range of affluent visitors,” said Wagner.
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5W Public Relations toasts ultra-premium añejo tequila brand Emyla Tequila. 5W will partner with Emyla on a launch campaign, in addition to working to raise awareness of the brand in the beverage trade space. Additional services will include earned media relations, tequila influencer outreach, trade publications outreach, an awards program and select activations. "5W brings a wealth of experience launching new spirits brands and we're excited to partner with them on our launch," said Emyla founder Art Davtyan.
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| Luca Faloni |
Barabino & Partners, a leading Italian PR firm, is selected as communications advisor for luxury menswear brand Luca Faloni in the US and German markets. The agency aims to bolster the brand’s presence and promote its artistry and craftsmanship internationally through its offices in New York, Berlin and Munich. Founded in 2014, Luca Faloni employs a direct-to-consumer approach, sourcing natural materials such as linen, cashmere, cotton and leather. "Their unparalleled experience and deep understanding of the luxury market will be invaluable as we continue to showcase the craftsmanship and heritage of our brand to our loyal international customers," said company founder and CEO Luca Faloni.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
