Beverly Hills

Relevance International signs on as agency of record in the UK and Ireland for the Beverly Hills Conference & Visitors Bureau, the global destination marketing organization for the city of Beverly Hills. Led by Relevance's London office, the agency’s efforts will focus on raising BHCVB’s presence, and attracting a wider audience to Beverly Hills with an increased focus on catering to Gen-Z via consumer and luxury lifestyle media. The scope of work includes thought leadership initiatives for BHCVB CEO Julie Wager, as well as media relations, trend stories, timely newsjacking and press trips. “With Relevance International’s record of accomplishments in positioning luxury brands and destinations, we aim to enhance our visibility, solidify our brand reputation, and attract a diverse range of affluent visitors,” said Wagner.


5W Public Relations toasts ultra-premium añejo tequila brand Emyla Tequila. 5W will partner with Emyla on a launch campaign, in addition to working to raise awareness of the brand in the beverage trade space. Additional services will include earned media relations, tequila influencer outreach, trade publications outreach, an awards program and select activations. "5W brings a wealth of experience launching new spirits brands and we're excited to partner with them on our launch," said Emyla founder Art Davtyan.

Luca Faloni

Barabino & Partners, a leading Italian PR firm, is selected as communications advisor for luxury menswear brand Luca Faloni in the US and German markets. The agency aims to bolster the brand’s presence and promote its artistry and craftsmanship internationally through its offices in New York, Berlin and Munich. Founded in 2014, Luca Faloni employs a direct-to-consumer approach, sourcing natural materials such as linen, cashmere, cotton and leather. "Their unparalleled experience and deep understanding of the luxury market will be invaluable as we continue to showcase the craftsmanship and heritage of our brand to our loyal international customers," said company founder and CEO Luca Faloni.