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5W Public Relations is appointed PR agency of record for NFTfi, a peer-to-peer loan marketplace that lets non-fungible token (NFT) holders unlock the liquidity of their assets in the form of cryptocurrency loans. 5WPR will work with the company to build brand awareness, highlighting NFTfi as a pioneer within the NFT collateralized loan category, as well as position it as a solution for borrowers and lenders. “NFTfi has recognized an additional opportunity for lenders and borrowers to benefit within this new category of digital assets,” said Matthew Caiola, president of 5WPR’s corporate and technology practice.
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Walt & Company signs on as public relations agency of record for Ark7, a securitized fractional real estate investment platform. The agency will operate alongside the Ark7 marketing and investor relations teams to develop and implement a strategic communications program that will include thought leadership and investor education initiatives, ongoing media relations and executive positioning campaigns. The Ark7 portfolio currently includes properties in Arizona, California, Pennsylvania, Tennessee, Texas and Washington, with plans underway to expand to other markets across the US. “We selected Walt & Company as our public relations partner based on its creative and strategic communications capabilities," said Ark7 co-founder and CEO Andy Zhao.
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Bubble Agency is named PR agency of record for the Entertainment Globalization Association, a trade association that works with creative talent to help them repurpose their content for audiences in different cultures and languages. Led by Bubble Agency head of Americas Kim Willsher and senior account director Laura Cabarcos, the agency team will focus on raising awareness of the EGA among content creators, with a particular focus on promoting the EGA Insights Committee’s consumer research. “Bubble Agency’s deep expertise in the media and entertainment technology and services industry will help us raise awareness of these insights so that creatives can understand where there are opportunities to better entertain their global audiences,” said EGA managing director Chris Fetner.
The Pollack Group is named national PR partner for CrossFit.... Tier One Partners is engaged by Apex Fintech Solutions to amplify brand awareness, elevate executive thought leadership, and position Apex as a leading voice in the global financial technology ecosystem... CIIC PR is appointed agency of record for Aimbridge All-Inclusive, which has properties throughout North America.
Nicholas & Lence Communications handles PR for NYC Winter Outing... Burson is appointed to lead integrated communications for the Norwegian Seafood Council in Japan... McLean Media lands Lofty Pops, a Michigan-based handcrafted ice pop brand... Xhibition teams with Zambia Luxury Lodge Collection, a portfolio of luxury safari lodges.
Plus Communications, a well-connected Republican shop, signs a six-month pact to provide PR services to Israel’s Ministry of Finance.
Notified renews its exclusive partnership with Nasdaq... Marketing Maven is selected to lead messaging development and media outreach for KoreInside... Ripley PR, which works with clients in the skilled trades, B2B tech and manufacturing sectors, wins PR duties for ServiceForge.
Singer Associates Public Relations is now serving as chief point of contact for all media inquiries related to the San Francisco Police Officers Association... Mower grabs creative and strategy duties for Chervon, which produces power tools and outdoor power equipment... Jenerate PR signs Hana Hou by Hale Zen and Melissa Dyckman Interiors, two business that have recovered from the 2023 wildfire in Lahaina, Hawaii.
