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5W Public Relations is appointed PR agency of record for NFTfi, a peer-to-peer loan marketplace that lets non-fungible token (NFT) holders unlock the liquidity of their assets in the form of cryptocurrency loans. 5WPR will work with the company to build brand awareness, highlighting NFTfi as a pioneer within the NFT collateralized loan category, as well as position it as a solution for borrowers and lenders. “NFTfi has recognized an additional opportunity for lenders and borrowers to benefit within this new category of digital assets,” said Matthew Caiola, president of 5WPR’s corporate and technology practice.
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Walt & Company signs on as public relations agency of record for Ark7, a securitized fractional real estate investment platform. The agency will operate alongside the Ark7 marketing and investor relations teams to develop and implement a strategic communications program that will include thought leadership and investor education initiatives, ongoing media relations and executive positioning campaigns. The Ark7 portfolio currently includes properties in Arizona, California, Pennsylvania, Tennessee, Texas and Washington, with plans underway to expand to other markets across the US. “We selected Walt & Company as our public relations partner based on its creative and strategic communications capabilities," said Ark7 co-founder and CEO Andy Zhao.
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Bubble Agency is named PR agency of record for the Entertainment Globalization Association, a trade association that works with creative talent to help them repurpose their content for audiences in different cultures and languages. Led by Bubble Agency head of Americas Kim Willsher and senior account director Laura Cabarcos, the agency team will focus on raising awareness of the EGA among content creators, with a particular focus on promoting the EGA Insights Committee’s consumer research. “Bubble Agency’s deep expertise in the media and entertainment technology and services industry will help us raise awareness of these insights so that creatives can understand where there are opportunities to better entertain their global audiences,” said EGA managing director Chris Fetner.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
