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5W Public Relations is appointed PR agency of record for NFTfi, a peer-to-peer loan marketplace that lets non-fungible token (NFT) holders unlock the liquidity of their assets in the form of cryptocurrency loans. 5WPR will work with the company to build brand awareness, highlighting NFTfi as a pioneer within the NFT collateralized loan category, as well as position it as a solution for borrowers and lenders. “NFTfi has recognized an additional opportunity for lenders and borrowers to benefit within this new category of digital assets,” said Matthew Caiola, president of 5WPR’s corporate and technology practice.
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Walt & Company signs on as public relations agency of record for Ark7, a securitized fractional real estate investment platform. The agency will operate alongside the Ark7 marketing and investor relations teams to develop and implement a strategic communications program that will include thought leadership and investor education initiatives, ongoing media relations and executive positioning campaigns. The Ark7 portfolio currently includes properties in Arizona, California, Pennsylvania, Tennessee, Texas and Washington, with plans underway to expand to other markets across the US. “We selected Walt & Company as our public relations partner based on its creative and strategic communications capabilities," said Ark7 co-founder and CEO Andy Zhao.
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Bubble Agency is named PR agency of record for the Entertainment Globalization Association, a trade association that works with creative talent to help them repurpose their content for audiences in different cultures and languages. Led by Bubble Agency head of Americas Kim Willsher and senior account director Laura Cabarcos, the agency team will focus on raising awareness of the EGA among content creators, with a particular focus on promoting the EGA Insights Committee’s consumer research. “Bubble Agency’s deep expertise in the media and entertainment technology and services industry will help us raise awareness of these insights so that creatives can understand where there are opportunities to better entertain their global audiences,” said EGA managing director Chris Fetner.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
