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5W Public Relations is appointed PR agency of record for NFTfi, a peer-to-peer loan marketplace that lets non-fungible token (NFT) holders unlock the liquidity of their assets in the form of cryptocurrency loans. 5WPR will work with the company to build brand awareness, highlighting NFTfi as a pioneer within the NFT collateralized loan category, as well as position it as a solution for borrowers and lenders. “NFTfi has recognized an additional opportunity for lenders and borrowers to benefit within this new category of digital assets,” said Matthew Caiola, president of 5WPR’s corporate and technology practice.
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Walt & Company signs on as public relations agency of record for Ark7, a securitized fractional real estate investment platform. The agency will operate alongside the Ark7 marketing and investor relations teams to develop and implement a strategic communications program that will include thought leadership and investor education initiatives, ongoing media relations and executive positioning campaigns. The Ark7 portfolio currently includes properties in Arizona, California, Pennsylvania, Tennessee, Texas and Washington, with plans underway to expand to other markets across the US. “We selected Walt & Company as our public relations partner based on its creative and strategic communications capabilities," said Ark7 co-founder and CEO Andy Zhao.
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Bubble Agency is named PR agency of record for the Entertainment Globalization Association, a trade association that works with creative talent to help them repurpose their content for audiences in different cultures and languages. Led by Bubble Agency head of Americas Kim Willsher and senior account director Laura Cabarcos, the agency team will focus on raising awareness of the EGA among content creators, with a particular focus on promoting the EGA Insights Committee’s consumer research. “Bubble Agency’s deep expertise in the media and entertainment technology and services industry will help us raise awareness of these insights so that creatives can understand where there are opportunities to better entertain their global audiences,” said EGA managing director Chris Fetner.
Thunderly is engaged by early childhood education company Celebree School, to lead a comprehensive digital marketing and franchise development support program... CIIC PR adds Kemetale, which offers intimate Nile cruises, to its roster of luxury travel clients... Bloomerang PR, a Denver-based agency is named Colorado agency of record for the Sundance Film Festival as the event pulls up stakes in its longtime Park City, UT home and heads to Boulder.
Ilex Content Strategies collects Contrivian, a tech company providing intelligent mission-critical connectivity... Astonish Media Group comes on board as agency of record for Sioux Honey Association Co-op, the nation’s only beekeeper-owned honey cooperative... Prism PR signs on to work with CareScout, a Genworth Financial unit... RG2 Communications lands Jacobsen Studio, an architecture studio recognized for its site-specific approach to contemporary design.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
