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5W Public Relations is named PR AOR for Le Sauce & Co. and its collection of restaurant-quality finishing sauces. The scope of work on the account includes media relations, awards programming, influencer outreach, and product recognition. It will also spearhead product launches throughout the year, including a pasta sauce collection in the spring, finishing sauces during the summer, and an assortment of gravies at the holidays. The 5W press campaign kicks off with the launch of the Le Sauce Pomodoro Collection this month. “We're excited to align with an agency renowned for its innovative strategies and industry expertise,” said Le Sauce & Co. founder Kyle Kirl.
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Strategic Objectives comes on board as agency of record in Canada for Edrington, the international spirits company and producer of Scotch whisky and rum brands. The agency’s central focus will be on The Macallan, supported by Highland Park and The Glenrothes in the single malt category and Naked Malt in the blended malt category. The assortment is rounded out by Brugal premium rum from the Dominican Republic and The Famous Grouse Blended Scotch whisky, among others. The six brands being represented by Strategic Objectives are distributed coast to coast in Canada by Beam Suntory. “Our objective is to continue propelling our nuanced brand portfolio in the Canadian market, and Strategic Objectives is the ideal PR agency to help us build far-reaching, multi-channel communications campaigns that drive impact,” Edrington Americas brand manager Justyna Maksymiw.
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Kahn Media, which specializes in the automotive, outdoor and luxury-lifestyle markets, is named agency of record for RIGID Industries, an Arizona-based leader in off-road and OEM (original equipment manufacturers) LED lighting. The company offers technologically advanced products for a wide range of UTVs, trucks, 4x4s, Jeeps, race vehicles and industrial applications. Kahn’s scope of work will include public relations, content creation, digital marketing, social media management, experiential events, influencer engagement and strategy development. “The Kahn Media team is a longstanding strong voice, advocate and partner for the Specialty-Equipment Industry at large,” said RIGID Industries president Mitch Williams.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
