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5W Public Relations is named PR AOR for Le Sauce & Co. and its collection of restaurant-quality finishing sauces. The scope of work on the account includes media relations, awards programming, influencer outreach, and product recognition. It will also spearhead product launches throughout the year, including a pasta sauce collection in the spring, finishing sauces during the summer, and an assortment of gravies at the holidays. The 5W press campaign kicks off with the launch of the Le Sauce Pomodoro Collection this month. “We're excited to align with an agency renowned for its innovative strategies and industry expertise,” said Le Sauce & Co. founder Kyle Kirl.
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Strategic Objectives comes on board as agency of record in Canada for Edrington, the international spirits company and producer of Scotch whisky and rum brands. The agency’s central focus will be on The Macallan, supported by Highland Park and The Glenrothes in the single malt category and Naked Malt in the blended malt category. The assortment is rounded out by Brugal premium rum from the Dominican Republic and The Famous Grouse Blended Scotch whisky, among others. The six brands being represented by Strategic Objectives are distributed coast to coast in Canada by Beam Suntory. “Our objective is to continue propelling our nuanced brand portfolio in the Canadian market, and Strategic Objectives is the ideal PR agency to help us build far-reaching, multi-channel communications campaigns that drive impact,” Edrington Americas brand manager Justyna Maksymiw.
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Kahn Media, which specializes in the automotive, outdoor and luxury-lifestyle markets, is named agency of record for RIGID Industries, an Arizona-based leader in off-road and OEM (original equipment manufacturers) LED lighting. The company offers technologically advanced products for a wide range of UTVs, trucks, 4x4s, Jeeps, race vehicles and industrial applications. Kahn’s scope of work will include public relations, content creation, digital marketing, social media management, experiential events, influencer engagement and strategy development. “The Kahn Media team is a longstanding strong voice, advocate and partner for the Specialty-Equipment Industry at large,” said RIGID Industries president Mitch Williams.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
