5W Public Relations is named PR AOR for Le Sauce & Co. and its collection of restaurant-quality finishing sauces. The scope of work on the account includes media relations, awards programming, influencer outreach, and product recognition. It will also spearhead product launches throughout the year, including a pasta sauce collection in the spring, finishing sauces during the summer, and an assortment of gravies at the holidays. The 5W press campaign kicks off with the launch of the Le Sauce Pomodoro Collection this month. “We're excited to align with an agency renowned for its innovative strategies and industry expertise,” said Le Sauce & Co. founder Kyle Kirl.

Strategic Objectives comes on board as agency of record in Canada for Edrington, the international spirits company and producer of Scotch whisky and rum brands. The agency’s central focus will be on The Macallan, supported by Highland Park and The Glenrothes in the single malt category and Naked Malt in the blended malt category. The assortment is rounded out by Brugal premium rum from the Dominican Republic and The Famous Grouse Blended Scotch whisky, among others. The six brands being represented by Strategic Objectives are distributed coast to coast in Canada by Beam Suntory. “Our objective is to continue propelling our nuanced brand portfolio in the Canadian market, and Strategic Objectives is the ideal PR agency to help us build far-reaching, multi-channel communications campaigns that drive impact,” Edrington Americas brand manager Justyna Maksymiw.


Kahn Media, which specializes in the automotive, outdoor and luxury-lifestyle markets, is named agency of record for RIGID Industries, an Arizona-based leader in off-road and OEM (original equipment manufacturers) LED lighting. The company offers technologically advanced products for a wide range of UTVs, trucks, 4x4s, Jeeps, race vehicles and industrial applications. Kahn’s scope of work will include public relations, content creation, digital marketing, social media management, experiential events, influencer engagement and strategy development. “The Kahn Media team is a longstanding strong voice, advocate and partner for the Specialty-Equipment Industry at large,” said RIGID Industries president Mitch Williams.