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Demonstrate x DDW, a San Francisco-headquartered, LGBTQ and minority-owned boutique marketing and communications agency, is named North American consumer and business public relations AOR for LA-based brand Pair of Thieves. The brand, which was originally created in 2014 as a sock company, has expanded to men's underwear and undershirts. Demonstrate has also been tapped to lead business and consumer lifestyle public relations and influencer marketing for WAYB, which designs and manufactures innovative and sustainable child travel gear.
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5W Public Relations picks up boot and apparel brand BRUNT Workwear. 5W will leverage its experience with both B2C and B2B audiences to raise awareness and drive media coverage for BRUNT’s new expansion into retail, targeting the company’s core customer base of trade workers. Founded in 2020, BRUNT offers a premium product at an accessible price point to the more than 23 million American tradespeople looking for quality, worksite-approved gear. “Driving awareness and demand are critical for a business at our stage,” said BRUNT chief marketing officer Tim Linberg. “We're excited to partner with 5WPR as we enter this next phase of growth.”
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Firecracker PR lands Intuity Medical's POGO automatic blood glucose monitor. The agency will support the expansion of the POGO device in the medical devices market through traditional and digital media relations. The device automatically collects and tests blood glucose levels, with no separate lancets or test strips needed.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
