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Demonstrate x DDW, a San Francisco-headquartered, LGBTQ and minority-owned boutique marketing and communications agency, is named North American consumer and business public relations AOR for LA-based brand Pair of Thieves. The brand, which was originally created in 2014 as a sock company, has expanded to men's underwear and undershirts. Demonstrate has also been tapped to lead business and consumer lifestyle public relations and influencer marketing for WAYB, which designs and manufactures innovative and sustainable child travel gear.
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5W Public Relations picks up boot and apparel brand BRUNT Workwear. 5W will leverage its experience with both B2C and B2B audiences to raise awareness and drive media coverage for BRUNT’s new expansion into retail, targeting the company’s core customer base of trade workers. Founded in 2020, BRUNT offers a premium product at an accessible price point to the more than 23 million American tradespeople looking for quality, worksite-approved gear. “Driving awareness and demand are critical for a business at our stage,” said BRUNT chief marketing officer Tim Linberg. “We're excited to partner with 5WPR as we enter this next phase of growth.”
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Firecracker PR lands Intuity Medical's POGO automatic blood glucose monitor. The agency will support the expansion of the POGO device in the medical devices market through traditional and digital media relations. The device automatically collects and tests blood glucose levels, with no separate lancets or test strips needed.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Pendulum, an AI-driven social listening and intelligence platform with a video-first emphasis... Marino comes on board as agency of record in the U.S. for Italian food brands Pasta Garofalo and Di Marco Pinsa Romana... Verde Brand Communications, a Colorado-based PR and brand communications agency that works with outdoor and active-lifestyle brands, is named agency of record for ThruDark, a British performance apparel brand.
