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Last Updated: Fri., Apr. 12, 2024 @ 6:21 pm

Category: Career AdviceReturn to Latest News

Six Keys to 30 Years

Thu, Nov. 16, 2023

By Tony Cashman

Tony CashmanFor anyone in PR, continuing to thrive after 30 years or more is a pretty substantial victory. For CashmanKatz, we credit our success to six key beliefs.

A Labor Day Lesson Learned

Sat, Sep. 2, 2023

By Bob Brody

Bob BrodyWith a looming recession on the doorstep in late 2007, senior managers at my agency met one morning to discuss the inevitable—layoffs at our firm.

What it Means to be Part of 'The 15'

Wed, Aug. 30, 2023

By Shantel Risher

Shantel RisherMy recognition at PRSA New York's Big Apple Awards 15 Under 35 Class of 2022 led me to connect with a wide, high-quality circle of supportive colleagues and mentors.

In Public Relations, Ya’ Gotta Believe

Mon, Jul. 24, 2023

By Fraser Seitel

Fraser SeitelIt’s not easy telling your boss that you think he or she is making a mistake. But to be effective in the profession of public relations, sometimes that’s exactly what you have to do.

Leap of Faith Into PR

Thu, Jul. 13, 2023

By Ken Jacobs

Jonathan RosenJonathan Rosen freely admits he and partner Valerie Berlin weren't really thinking they were starting a PR firm back in 2005 when they formed BerlinRosen.

Shifting Attitudes Toward Failure: Four Implications

Mon, Jun. 19, 2023

By Jane Genova

Jane GenovaBusiness is overwhelmed by uncertainty, inflation, technology and upstart competition. While Americans once tolerated failure, it is no longer okay or cool. It can inflict a severe penalty, often quickly.

Maher Advises Women to 'Lean In'

Mon, Jun. 12, 2023

By Ken Jacobs

Marina Maher"Grab every opportunity that's presented to you. When people see that you're open to opportunities, they'll offer you more," says Marina Maher, agency founder and chair of MMC and founder of OPRG's Institute for Women's Leadership.

Dream Big, But Be Realistic

Thu, May 18, 2023

By Ken Jacobs

Olita Mills"Be impractical about what you can achieve and practical about how you get there," says Olita Mills, president of PR agency LaFORCE. Growing up, Mills learned from her father to dream big, but be realistic about the path. She credits this mantra for her career success.

PR Pros Must 'Just Say the Hard Thing'

Mon, Mar. 6, 2023

By Ken Jacobs

Smart Talk: Public Relations Essentials All Pros Should KnowPR agency owner Melissa Vela-Williamson insists in her new book, Smart Talk: Public Relations Essentials All Pros Should Know, that PR pros offer ethical, straight forward counsel to avoid mistakes and confusion with clients.


Why You Should Never 'Fake' Authenticity

Wed, Feb. 8, 2023

By Bob Brody

Bob BrodySome years back my boss told me what nobody had ever told me before. And it happened to be the truth. Here's what she said, and how it helped define my career.


'Don't Make Excuses' in '23

Mon, Feb. 6, 2023

By Ken Jacobs

Trust SignalsIdea Grove CEO Scott Baradell advises agency leaders to avoid an excuse mindset where you blame things like inflation and quiet quitting for business problems and instead focus on what you can control in video interview on the key takeaways from his book, Trust Signals: Brand Building in a Post-Truth World.