PR Requires In-Person Collaboration
Tue, Jan. 9, 2024
By Sarah Tornatore
Just because a job can be done remotely, doesn't mean it should.
| Category: Career Advice | Return to Latest News |
Just because a job can be done remotely, doesn't mean it should.
At about 9 a.m. on April 17, 2008, an executive vice president at Ogilvy Public Relations Worldwide asked me to come to her office. I had no idea why, least of all at so early an hour.
For anyone in PR, continuing to thrive after 30 years or more is a pretty substantial victory. For CashmanKatz, we credit our success to six key beliefs.
With a looming recession on the doorstep in late 2007, senior managers at my agency met one morning to discuss the inevitable—layoffs at our firm.
My recognition at PRSA New York's Big Apple Awards 15 Under 35 Class of 2022 led me to connect with a wide, high-quality circle of supportive colleagues and mentors.
The sooner you can get over being a perfectionist, the more empowered and effective you will be as a PR professional.
Ensuring the evolving education of communications is essential for an ever-changing industry.
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It’s not easy telling your boss that you think he or she is making a mistake. But to be effective in the profession of public relations, sometimes that’s exactly what you have to do.
Jonathan Rosen freely admits he and partner Valerie Berlin weren't really thinking they were starting a PR firm back in 2005 when they formed BerlinRosen.
Business is overwhelmed by uncertainty, inflation, technology and upstart competition. While Americans once tolerated failure, it is no longer okay or cool. It can inflict a severe penalty, often quickly.
"Grab every opportunity that's presented to you. When people see that you're open to opportunities, they'll offer you more," says Marina Maher, agency founder and chair of MMC and founder of OPRG's Institute for Women's Leadership.
"Be impractical about what you can achieve and practical about how you get there," says Olita Mills, president of PR agency LaFORCE. Growing up, Mills learned from her father to dream big, but be realistic about the path. She credits this mantra for her career success.
PR agency owner Melissa Vela-Williamson insists in her new book, Smart Talk: Public Relations Essentials All Pros Should Know, that PR pros offer ethical, straight forward counsel to avoid mistakes and confusion with clients.
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Some years back my boss told me what nobody had ever told me before. And it happened to be the truth. Here's what she said, and how it helped define my career.
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A few words of advice for Naysa Woomer, the communications director for George Santos: Run. As far away as you can!
Idea Grove CEO Scott Baradell advises agency leaders to avoid an excuse mindset where you blame things like inflation and quiet quitting for business problems and instead focus on what you can control in video interview on the key takeaways from his book, Trust Signals: Brand Building in a Post-Truth World.
