How Power Is Shifting in PR
Mon, Dec. 15, 2025
By Peter Harris
We’ve arrived at an inflection point in the public relations industry, where the momentum is shifting from PR conglomerates to smaller specialists that embrace change and integrate new technologies quickly.

Are communications leaders acting as the conscience of their organizations? Torod B. Neptune is concerned they've yielded that position to pragmatism.
Our industry doesn’t need more tactics—it needs big ideas focused on outcomes. The next era of strategic communications belongs to those who deliver real results in real time.
Tony D'Angelo, Department Chair at Syracuse University’s Newhouse School, is shaping the next generation of communicators. In this episode of Taking the Lead, he shares lessons on trust, collaboration, and developing true leaders, not just top performers.

Rachel Borek Kessler, earned media specialist focused on healthcare, and Pardis Mahdavi, educator and former university president, have joined O’Dwyer’s online directory of hundreds of PR experts sorted by 40 specialties and counting.
PR’s future will be shaped by leaders who stand with conviction on Diversity, Equity, and Inclusion, embrace AI responsibly, and combat misinformation, explained IPR's Tina McCorkindale on latest Taking the Lead podcast.
In this episode of Taking the Lead, Rubenstein's Christina Stokes discusses why mental health must be treated as a business priority, how DEI fuels stronger teams and better results, and the unexpected leadership lessons she has carried from her mentors and her background in music.
With return-to-office challenges, rising employee turnover, rapid technological advancement and mounting pressure on leaders to authentically communicate and inspire their teams, it’s important to proactively approach the topic of culture as a business-critical conversation.
ConAgra's Jon Harris shows how leaders can derive powerful lessons from the most unexpected places on latest Taking the Lead podcast.
Renee Sieli, founder and CEO of ERPR Group, and corporate communications consultant Daisy Cabrera are the most recent additions to O’Dwyer’s online directory of hundreds of PR experts sorted by 39 specialties and counting.
Dr. Rochelle Ford, Page Society CO, on why building trust that lasts requires consistency, honesty, and proving one's values through action.
Some clients have plenty of it, or at least enough, and that's good. But others run out of it too soon, and that's no good at all.
Advancements in AI are making the execution of work (your “what”) less valuable and impactful strategy even more valuable.
Despite claims to the contrary, several current market realities are actually good for the public relations industry.



















