How Not To Chase Ambulances
Tue., Apr. 16, 2024
Richard Dukas
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
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There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
PR firms need to be mindful of ways their work product may be protected by the attorney-client privilege whenever working with a client’s internal legal team or its external legal counsel.
CEO mentoring is an often-overlooked aspect of why CEOs are able to make good decisions, and sometimes make bad ones—all of which intersects with the role and duties of a board.
How organizations can anticipate, prepare and respond to crises in an increasingly complex world where a convergent landscape of global challenges, threats and risks seem to arrive at an unrelenting pace.
Why the best time for an organization to plan for a crisis is before the storm hits.
Nonprofits can quickly fall victim to public scrutiny and criticism in a crisis. What role does communications plays when crisis hits a nonprofit board?
How data gives crisis communicators insight into what’s around the corner.
Applying the RACI model to navigate even the most challenging crisis situations.
Several proactive management tactics that can help prepare an organization to manage and respond to misinformation.
Why being prepared to withstand crises before they hit is just as important as the crisis response itself.
Why anticipating and planning for a crisis is non-negotiable in 2024.
How to implement effective litigation communications strategies in times of tumult.
How the skills of crisis communicators can play a key role in suicide prevention.
Negotiating a win-win requires familiarity with today’s information feedback loop and an intimate knowledge of the other party’s needs. Artificial intelligence delivers both.
Why a commitment to bring about positive change in a divided world starts at the local level.
The best companies anticipate reputation crises and are always on alert.
Agency acquisitions can be an important part of a holistic growth strategy and can also prove to be a potent business move in an evolving industry landscape.
The importance of aligning your legal counsel and crisis communications consultant when you’re called to testify at a Capitol Hill hearing.
Playing the odds, weighing the risks and adapting media relations strategies to meet the moment during times of crisis.
Several recent PR crises provide valuable lessons on ways that PR professionals can respond to a crisis and achieve outcomes that lead to business success.
The resignation of Harvard President Claudine Gay amid extensive allegations of plagiarism is a step toward the University keeping its brand promise.
Things are noisy. Labor strikes, employee revolts at OpenAI, Israel, Ukraine and an election year. In 2024, businesses will need to rethink how they leverage and engage their people or risk a crisis.
Why an evaluation of your organization’s crisis preparedness is one of the best head starts you can give yourself for 2024.
Richard Edelman, a two-time Harvard alum and head of the largest independent PR firm, would provide the Harvard Corp. board critical counsel and a perspective that it obviously lacks in dealing with its crisis.
In a time when public discourse has become exceedingly contentious, it's more important than ever to know how to de-escalate and get your message to resonate.
To prepare for a crisis, companies need a team of experts—legal, investigative, forensic and crisis communications—to ensure proper strategy and communications through “make or break” situations.
When dealing with a crisis, you need to start by identifying where in proximity to the organization’s reputation it lies, so, like a cancer, you can isolate it and neutralize it before it grows.
Polling can help PR pros prepare for new initiatives, mitigate potential brand damage from fallout of culture wars, or even rebuild brand and/or executive images in the wake of crises.
Some businesses may focus on real-time data to inform how they mitigate a crisis, while others might use historical data to help determine the best course forward. Let’s examine the data that matters the most for effective crisis response management.
The best way to survive a social media crisis is never to get into one in the first place.
In litigation matters, an effective communications strategy can protect your name in the court of public opinion.
Anheuser-Busch is still refusing to own up to the problem caused by the Bud Light-Dylan Mulvaney fiasco, threatening to do permanent damage to the brand.
