Stories by Curtis Sparrer

•	Turning a Crisis Into a Win (Crisis Communications) Thu., Jan. 4, 2024 Several recent PR crises provide valuable lessons on ways that PR professionals can respond to a crisis and achieve outcomes that lead to business success.

•	Getting Healthcare Tech Coverage in a Crowded Market (Healthcare PR) Tue., Oct. 3, 2023 As healthcare tech companies vie to stand out in an increasingly competitive and saturated market, there are three sure ways to capture media interest and get clients the coverage they want.

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The Importance of Contributed Content in Tech PR (Technology PR) Mon., Nov. 7, 2022 Contributed content is often the most effective venue for tech PR pros who want to raise awareness of their client’s brand and communicate their best and most important ideas. But not all contributed content is created equally.

•	In A Down Economy, Be Bullish On Communications (Professional Development) Fri., Jul. 8, 2022 In a down economy, companies can and must become bullish on communications—including PR, advertising and social media.

•	How Living Out Loud Can Help Your Professional Brand and Success (LGBTQ+) Wed., Jun. 22, 2022 Being your authentic self might come with some risks, but it can also spur careers and brands to greater success.

•	Good PR Starts at Home (PR Commentary) Tue., May 24, 2022 Why generating tasteful self-promotion is a great first step when starting out in the public relations industry.

•	The Role of PR and Communications in a Crisis (Crisis Communications) Fri., Jan. 7, 2022 The art of having a plan in place for any possible crisis scenario that might come your way.

•	How to Be Useful to Journalists (Technology PR) Mon., Nov. 8, 2021 Tips for breaking through with reporters and establishing effective media relations outreach practices that build your media portfolio and land press coverage.

•	Consider These PR and IR Best Practices Around an IPO (Financial PR & Investor Relations) Thu., May 20, 2021 Key recommendations for PR professionals when representing companies that are ready to go public.

•	Musk’s SNL Dogecoin Skit Is Messy Damage Control (Technology PR) Tue., May 11, 2021 Elon Musk, who jettisoned his company's PR department last year, tried to do a little damage control of his own on the May 8 "Saturday Night Live," but the results leave something to be desired.

•	It’s Time For the Tech Industry to Take Crises Seriously (Technology PR) Tue., Jan. 5, 2021 Tech companies like Twitter and Facebook have long been reluctant to apologize when they screw up. Can we expect this to change in a post-Trump era?

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‘Legacy,’ the Dirtiest Word in Tech (Technology PR) Fri., Nov. 8, 2019 Too many entrepreneurs make missteps when talking about their business, often using words and phrases that have the effect of making their company sound more status quo than innovative. One term in particular has become the ultimate tech company takedown, and it’s time we talk about it.

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Lessons From Cottonelle and Walmart LGBT Controversies (Corporate Communications) Thu., Mar. 7, 2019 The controversies surrounding recent social media video postings from Walmart and Cottonelle that feature gay men offer an object lesson in how negative reactions can actually work in a campaign’s favor. (1 reader comment)

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PR Lessons From Lauer and Keillor (Crisis Communications) Thu., Nov. 30, 2017 The sexual assault scandals of Harvey Weinstein and Kevin Spacey were considered the worst PR disasters of the year among Americans, according to a recent survey, and most are cynical when it comes to the public responses issued by people accused of sexual misconduct. (5 reader comments)

•	Leveraging Social Media to Get Your Products Coverage (Social Media) Fri., Jul. 28, 2017 Social channels provide a great forum to find and pitch targets, and an effective way to secure coverage for your products. (1 reader comment)