The Power of Financial Content
Wed, Aug. 14, 2019
By Alex Stanton
Three keys to unlocking a content marketing program for financial services clients. (1 reader comment)
| Category: Financial PR & Investor Relations | Return to Latest News |
Three keys to unlocking a content marketing program for financial services clients. (1 reader comment)
As organizations demand ROI from their content efforts, marketing teams are focusing lower on the sales funnel to be more targeted in their approach.
Joele Frank is handling the bankruptcy of Barneys New York, the luxury retailer that fell victim to the changing shopping environment and high rents relative to market demand.
Brands have begun taking stances on social issues and adopting purpose-driven communications in an effort to forge stronger emotional bonds with consumers, but this practice carries its own risk.
How some companies—both past and present—have disproven the adage that what goes up must come down.
Our annual issue on financial PR/IR and professional services PR features articles from leading thought leaders plus profiles of 41 firms with expertise in these specialties.
As competition heats up among tech giants, a question arises: how will fintech startups, Big Tech and traditional financial services companies carve out share of wallet? And how will the marketing mix rebalance in a world where Goldman could go head-to-head with Google?
Stanton supported the Low Income Investment Fund's successful closing of a $100M “sustainable bonds” offering, which will support community development projects across the US.
Hiltzik Strategies represents private equity firm Thoma Bravo as it acquires J.D. Power, car-ratings/market analytics company, from China’s XIO Group for $1.8B.
Teneo is handling the London Stock Exchange Group as it negotiates a massive $27B (including debt) deal to acquire Refinitiv financial data provider from a consortium led by Blackstone Group.
Finsbury is handling Advent International's $5B bid for Cobham, UK defense & aerospace company, a deal that is expected to go under tough scrutiny by British regulators and politicos.
FTI Consulting today reported that the strategic communications group registered a 2.8 percent rise in Q2 revenues to $59M.
Joe Shipley, a nine-year veteran of Brunswick Group, has joined Kekst CNC in London as director in its public affairs offering.
SKDKnickerbocker works to promote "reasonable bail and a fair trial" for ousted Nissan chief Carlos Ghosn, who was arrested in Tokyo in November for allegedly under-reporting millions of dollars of the automaker's income and using company funds for personal expenses.
Lisa Rabbe, who spent more than 18 years at Goldman Sachs and exited as head of government affairs for Europe, Middle East and Africa, has joined Moody's as chief government & PA officer.
Wells Fargo has signed on Cogent Strategies, the firm launched by former Podesta Group CEO Kimberely Fritts, for additional Washington coverage.
FTI Consulting is handling Richard Branson's Virgin Galactic, space tourism entity, as it plans to go public as the world's first commercial "spaceline" company.
Bain Capital is negotiating to buy a majority stake in WPP's Kantar research arm, a transaction that is the linchpin of CEO Mark Read's transformation plan at the unwieldy ad/PR combine.
Brunswick Group is working for Merlin Entertainments as the owner of Legoland Resorts, The London Eye and Madame Tussauds wax museums agrees to a $7.6B takeover.
Though a Special Purpose Acquisition Company may be referred to as a type of Initial Public Offering, financial communicators promoting a SPAC deal require a different PR playbook than an IPO team.
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CIR investor relations shop is advising Eldorado Resorts as it offers $8.6B to acquire Caesars Entertainment to create the nation’s biggest gambling company.
Sitrick & Co. represents Los Angeles-based Butterfly private equity firm as it acquires Bolthouse Farms from Campbell Soup Co.
Marisa Frackman, a Wells Fargo Securities veteran, has joined ICR’s Westwicke healthcare brand as managing director, capital markets.
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