Clarion Capital Partners has taken a strategic investment in Narrative Strategies, the DC-based PA and corporate reputation shop.

The New York private equity firm focuses its investment strategy on the media, entertainment and technology sectors.

David Ragins, managing director at Clarion, said Narrative fully aligns with his firm’s “investment approach, market interests, and the value we place on collaboration, creativity, and discipline.”

Launched in 2019, Narrative has 65 staffers handling Fortune 500 companies, trade associations, non-profits, and law firms.

Founding partner Ken Spain said the Clarion investment will accelerate Narrative’s ability to add new capabilites and offices to successfully navigate the increasingly complex media and political environment.

He noted that clients no longer have to worry primarily about serving the needs of their customers, but now must balance the interests of politicians, regulators, activists, employees, and investors.

BrightTower, a NYC investment banker and M&A advisory firm, represented Narrative in the transaction with Clarion.