Ari Emanuel
Ari Emanuel

Brunswick Group represents Endeavor Group Holdings as it agrees to go private via its acquisition by Silver Lake technology investment firm.

The $13B deal ranks as the largest privatization transaction in the media and entertainment sector.

Since 2012, Silver Lake has had a strategic partnership with Endeavor.

Ari Emanuel, CEO of Endeavor, credits that relationship with powering his firm's performance in the media and entertainment space. As a private company, Emanuel is “excited to continue to unlock and invest in the growth opportunities ahead.”

Endeavor’s properties include the 160over90 marketing shop.

Brunswick partners Jonathan Doorley and Matt Levine represent Endeavor.

The “critical issues” advisory has long ties with Endeavor, working its IPO and the 2023 merger of its UFC brand with World Wrestling Entertainment.

Edelman Smithfield’s Jennifer Stroud handles Silver Lake, which has $102B in assets under management.