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FGS Global represents Vizio as Walmart acquires the digital TV maker for $2.3B.
Vizio’s SmartCast operating system, which has more than 18M active accounts, will provide Walmart more space to place ads and viewership data to help advertisers better connect with their customers.
Seth Dallaire, Walmart’s EVP and chief revenue officer, said Vizio’s “customer-centric operating system provides great viewing experiences at attractive price points” and is a “profitable advertising business that is rapidly scaling.”
The Vizio platform has more than 500 advertisers, including many of the Fortune 500 companies. Advertising generates a majority of Vizio’s profit.
FGS Global has Kelsey Markovich and Leah Polito handling the Vizio account.
Longacre Square Partners represents Ancora Holdings as it urges the board of Big Yellow Group to conduct a strategic review of the UK’s No. 1 self-storage company.
Kekst CNC handles Getty Images as it begins a prepackaged Chapter 11 reorganization and receives a commitment from Koch Equity Development and the Getty family to invest $533M in the visual content company.
As capital concentrates among established firms, emerging managers must find new ways to earn investor confidence.
Teneo handles True Food Kitchen as the Scottsdale, AZ-based wellness food restaurant chain that counts Oprah Winfrey as a minority investor files for Chapter 11.
FGS Global and Teneo represent Canada’s billionaire Weston family as its Wittington Investments holding company acquires Boots Group, the 177-year-old UK health & beauty retailer, from Sycamore Partners for $8.9B.
