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FGS Global represents Vizio as Walmart acquires the digital TV maker for $2.3B.
Vizio’s SmartCast operating system, which has more than 18M active accounts, will provide Walmart more space to place ads and viewership data to help advertisers better connect with their customers.
Seth Dallaire, Walmart’s EVP and chief revenue officer, said Vizio’s “customer-centric operating system provides great viewing experiences at attractive price points” and is a “profitable advertising business that is rapidly scaling.”
The Vizio platform has more than 500 advertisers, including many of the Fortune 500 companies. Advertising generates a majority of Vizio’s profit.
FGS Global has Kelsey Markovich and Leah Polito handling the Vizio account.
Hut 8, energy infrastructure platform, has named NextEra Energy's Mark Eidelman head of IR and SVP of strategic finance.
Teneo handles easyJet as Minneapolis investment firm Castlelake mulls a possible takeover of the British budget airline.
Brunswick Group represents Universal Music Group as it rejects the unsolicited $65B takeover offer by billionaire Ed Ackman's Pershing Square Capital Management because it “fundamentally and materially undervalues” the world’s largest music company.
Prosek Partners brings on Danielle O’Brien as a managing director in its investor relations practice, based in the firm’s New York office.
Houston’s Dancie Perugini Ware PR represents Fertitta Entertainment as it takes Caesars Entertainment private in a $17.6B cash deal. 
