FGS Global represents Vizio as Walmart acquires the digital TV maker for $2.3B.

Vizio’s SmartCast operating system, which has more than 18M active accounts, will provide Walmart more space to place ads and viewership data to help advertisers better connect with their customers.

Seth Dallaire, Walmart’s EVP and chief revenue officer, said Vizio’s “customer-centric operating system provides great viewing experiences at attractive price points” and is a “profitable advertising business that is rapidly scaling.”

The Vizio platform has more than 500 advertisers, including many of the Fortune 500 companies. Advertising generates a majority of Vizio’s profit.

FGS Global has Kelsey Markovich and Leah Polito handling the Vizio account.