LGBTQ+ Marketing Makes Progress
Thu, Dec. 1, 2022
By Steve Barnes
LGBTQ+ representation in communications is getting better, but many brands are still lagging when it comes to making a year-round commitment, according to a report from WPP Unite.
| Category: LGBTQ+ | Return to Latest News |
LGBTQ+ representation in communications is getting better, but many brands are still lagging when it comes to making a year-round commitment, according to a report from WPP Unite.
To effectively connect with the LGBTQ+ community, agencies need to build cultures that create equity-minded teams and bring that mindset to the work they deliver for clients.
Being your authentic self might come with some risks, but it can also spur careers and brands to greater success.
An ever-larger number of companies and organizations are using Pride Month to proclaim how LGBTQ-friendly or supportive they are—but how can ethical companies or organizations really show their commitment to meeting the needs and expectations of LGBTQ audiences?
There are ways that we as communicators can work to prevent backsliding on the deeply important issue of LGBTQ+ rights. Here are five of them.
The economic comeback from the COVID-19 pandemic will likely be led by the LGBTQ consumer.
An overwhelming majority of LGBTQ consumers believe supporting brands that make an effort to reach out and support the LGBTQ community is now more important than ever.
It’s vital that organizations show their support not only during Pride month but year-round. Guaranteeing an individual that they won’t be fired isn’t enough. Here are a few tips for continually celebrating Pride in the workplace.
The Human Rights Campaign, the LGBTQ advocacy group, has hired Jennifer Fiore as senior VP of communications and marketing.
The Church of Jesus Christ of Latter-day Saints has hired APCO Worldwide to advocate on behalf of the "Fairness for All Act" introduced by Utah Republican Congressman Chris Stewart. ACLU criticizes measure as a green light to discriminate against LGBTQ people.
Olivia Alair Dalton, who was senior VP for communications & marketing at the Human Rights Campaign, has opened Dalton Strategies in DC.
PRIDE still matters 50 years after the Stonewall Uprising. The PR industry's unique capability to influence and inspire profound social change can drive the message that being out and proud, at home and in the office, will always matter.
The LGBTQ community has made tremendous progress since the Stonewall uprising 50 years ago, but we must remain vigilant as anti-choice forces gain strength, infringe upon women's rights and potentially threaten marriage equality.
Being gay and being a business owner used to be two extremely separate aspects of my life. I used to think that being openly gay was irrelevant to the successes or failures of my business. Now I know better.
While June is LGBTQ Pride month, the true test of an organization’s commitment to diversity, equity and inclusion is what it does the other 11 months out of the year.
As the nation prepares to celebrate Pride Month, BCW global president Jim Joseph, who created the first consumer print ad targeted at the gay market, charts how companies have evolved to embrace the entire LGBT+ spectrum.
