What Pride Month Means in 2025
Mon, Jun. 23, 2025
By Ben Finzel
The current assaults on LGBTQ rights make it essential that communicators ensure they are fluent in the fight against those assaults. LGBTQ people—including the people you work with and your friends—need to step up the fight for our rights. And your clients—companies, organizations, nonprofits, advocates, and others—are going to be thrust into the middle of this fight whether they want to be or not.

Now more than ever, companies must recognize that allyship can’t be seasonal. Backing away from LGBTQ+ inclusion during Pride Month can cause more long-term damage than any short-term political blowback.
Media coverage is always a good way to shine a light on how our nation's resources are being used to persecute people abroad.
After the rainbow-colored logos and Pride flag-bedecked websites disappear at the end of this month, we must remember that Pride is year-round. Now is no time to disengage. In fact, the opposite is true: 2024 should be the Year of the LGBTQ Ally.
LGBTQ+ representation in communications is getting better, but many brands are still lagging when it comes to making a year-round commitment, according to a report from WPP Unite.
To effectively connect with the LGBTQ+ community, agencies need to build cultures that create equity-minded teams and bring that mindset to the work they deliver for clients.
Being your authentic self might come with some risks, but it can also spur careers and brands to greater success.
An ever-larger number of companies and organizations are using Pride Month to proclaim how LGBTQ-friendly or supportive they are—but how can ethical companies or organizations really show their commitment to meeting the needs and expectations of LGBTQ audiences?
There are ways that we as communicators can work to prevent backsliding on the deeply important issue of LGBTQ+ rights. Here are five of them.
The economic comeback from the COVID-19 pandemic will likely be led by the LGBTQ consumer.
An overwhelming majority of LGBTQ consumers believe supporting brands that make an effort to reach out and support the LGBTQ community is now more important than ever.
It’s vital that organizations show their support not only during Pride month but year-round. Guaranteeing an individual that they won’t be fired isn’t enough. Here are a few tips for continually celebrating Pride in the workplace.
The Human Rights Campaign, the LGBTQ advocacy group, has hired Jennifer Fiore as senior VP of communications and marketing.
The Church of Jesus Christ of Latter-day Saints has hired APCO Worldwide to advocate on behalf of the "Fairness for All Act" introduced by Utah Republican Congressman Chris Stewart. ACLU criticizes measure as a green light to discriminate against LGBTQ people.
Olivia Alair Dalton, who was senior VP for communications & marketing at the Human Rights Campaign, has opened Dalton Strategies in DC.
PRIDE still matters 50 years after the Stonewall Uprising. The PR industry's unique capability to influence and inspire profound social change can drive the message that being out and proud, at home and in the office, will always matter.
The LGBTQ community has made tremendous progress since the Stonewall uprising 50 years ago, but we must remain vigilant as anti-choice forces gain strength, infringe upon women's rights and potentially threaten marriage equality.
Being gay and being a business owner used to be two extremely separate aspects of my life. I used to think that being openly gay was irrelevant to the successes or failures of my business. Now I know better.




















