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Last Updated: Fri., Apr. 19, 2024 @ 5:05 pm

Category: LGBTQ+Return to Latest News

LGBTQ+ Marketing Makes Progress

Thu, Dec. 1, 2022

By Steve Barnes

WPPLGBTQ+ representation in communications is getting better, but many brands are still lagging when it comes to making a year-round commitment, according to a report from WPP Unite.

How PR Pros Can Connect With the LGBTQ+ Community

Tue, Jun. 28, 2022

By Phillip A. Nardone

Phil NardoneTo effectively connect with the LGBTQ+ community, agencies need to build cultures that create equity-minded teams and bring that mindset to the work they deliver for clients.

'Pride Month' Should Not Mean 'Pander Month'

Mon, Jun. 20, 2022

By Ben Finzel

Ben FinzelAn ever-larger number of companies and organizations are using Pride Month to proclaim how LGBTQ-friendly or supportive they are—but how can ethical companies or organizations really show their commitment to meeting the needs and expectations of LGBTQ audiences?

How Communicators Can Support LGBTQ+ Rights

Thu, Jun. 16, 2022

By Alex Slater

Alex SlaterThere are ways that we as communicators can work to prevent backsliding on the deeply important issue of LGBTQ+ rights. Here are five of them.

LGBTQ Outreach Impacts Purchasing Decisions

Mon, Jul. 13, 2020

By Jon Gingerich

LGBTQAn overwhelming majority of LGBTQ consumers believe supporting brands that make an effort to reach out and support the LGBTQ community is now more important than ever.

Fostering a Safe Workplace for LGBT Employees

Wed, Jun. 24, 2020

By Terry Preston

Terry PrestonIt’s vital that organizations show their support not only during Pride month but year-round. Guaranteeing an individual that they won’t be fired isn’t enough. Here are a few tips for continually celebrating Pride in the workplace.

Human Rights Campaign Hires Fiore

Fri, May 8, 2020

By Steve Barnes

Jennifer FioreThe Human Rights Campaign, the LGBTQ advocacy group, has hired Jennifer Fiore as senior VP of communications and marketing.

Mormons Tap APCO for 'Religious Freedom Bill'

Mon, Apr. 20, 2020

By Kevin McCauley

MormonThe Church of Jesus Christ of Latter-day Saints has hired APCO Worldwide to advocate on behalf of the "Fairness for All Act" introduced by Utah Republican Congressman Chris Stewart. ACLU criticizes measure as a green light to discriminate against LGBTQ people.

Human Rights Campaign’s Dalton Opens Shop

Wed, Oct. 30, 2019

By Kevin McCauley

Olivia Adair DaltonOlivia Alair Dalton, who was senior VP for communications & marketing at the Human Rights Campaign, has opened Dalton Strategies in DC.

'Be Anything You Want Kid - But Not a Hairdresser'

Mon, Jun. 24, 2019

By Timothy Bird

Tim BirdPRIDE still matters 50 years after the Stonewall Uprising. The PR industry's unique capability to influence and inspire profound social change can drive the message that being out and proud, at home and in the office, will always matter.

LGBT Community Must Remain Vigilant

Fri, Jun. 14, 2019

By Scott Widmeyer

Scott WidmeyerThe LGBTQ community has made tremendous progress since the Stonewall uprising 50 years ago, but we must remain vigilant as anti-choice forces gain strength, infringe upon women's rights and potentially threaten marriage equality.

LGBTQ Pride Takes Year-Long Commitment

Mon, Jun. 3, 2019

By Erica Ciszek

Erica CiszekWhile June is LGBTQ Pride month, the true test of an organization’s commitment to diversity, equity and inclusion is what it does the other 11 months out of the year.

Brands Evolve with Pride

Fri, May 31, 2019

By Jim Joseph

Jim JosephAs the nation prepares to celebrate Pride Month, BCW global president Jim Joseph, who created the first consumer print ad targeted at the gay market, charts how companies have evolved to embrace the entire LGBT+ spectrum.