| Category: Professional Development | Return to Latest News |
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| GoNoodle’s Julie Crabill talks with Doug Simon about the ins and outs of being “a communications-driven chief marketing officer” in the latest “PR’s Top Pros Talk” video. The core principles of public relations, she says, are as important to CMOs as they are to chief communications officers. |
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| Keeping the messaging of a major university on an even keel during an unpredictable crisis is the subject of the latest “PR’s Top Pros Talk” video, a conversation between D S Simon Media CEO Doug Simon and Michael Schoenfeld, the vice president for public affairs & government relations and chief communications officer at Duke University. (1 reader comment) |
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| In the latest “PR’s Top Pros Talk” video, Kaplow Communications founder and CEO Liz Kaplow talks with D S Simon Media CEO Doug Simon about some of the secrets of effective leadership in a constantly changing marketplace. |
Having now facilitated the acquisition of more than fifty public relations and digital/interactive agencies over the course of some sixteen years I have reached the conclusion that one element has been vastly overlooked—the psychology of selling.
Trump still has a chance to erase Biden’s lead and pull off another surprise election win in November. (5 reader comments)
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| Dropbox chief communications officer Lin-Hua Wu talks with D S Simon Media CEO Doug Simon about the lessons she and her company have learned as Dropbox transitioned from a mainly consumer-facing company to also become a major business tool in the latest “PR’s Top Pros Talk” video. |
Since TSN Communications’ inception over 20 years ago, our employees have always worked remotely. So, while others are trying to figure out the nuances of this new normal, it's been business as usual for us.
The public relations industry has acknowledged women are underrepresented in leadership positions, yet, little seems to have been done about it and very few studies have been done to figure out why.
With in-person briefings off the table for the time being, here are some of the keys to making effective virtual connections with your media partners.
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| Collaboration is one of the keys to ensuring that large corporate teams stay effective in the work-from-home world, Procter & Gamble chief communications officer Damon Jones tells D S Simon Media CEO Doug Simon in the latest “PR’s Top Pros Talk” video. |
Learning how to identify "strike now" opportunities and leverage them in your campaigns can yield highly impactful and unexpected results—especially now as consumers are gravitating towards brands they know, trust and love.
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| Flexibility is key to successfully negotiating the multiple crises the PR industry faces, Rosecomm president and CEO Rosemary Ostmann tells Doug Simon during the latest video interview in the "PR's Top Pros Talk" series. |
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| The changes that the COVID-19 crisis has brought about are pointing the way toward the future of communications, Stagwell Group vice chair Ray Day tells Doug Simon on the latest “PR’s Top Pros Talk” video interview. |
Working from home and at a distance from our colleagues is adding extra stress and can lead to feelings of overwhelm and burn out. (1 reader comment)
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| An effective measurement and evaluation program can be a key factor in helping firms meet the challenges of a crisis such as COVID-19, AMEC global managing director Johna Burke tells Doug Simon in the latest “PR’s Top Pros Talk” video interview. |
Among the lasting tragedies of the Trump era is the triumph of mob rule in the intensifying phenomenon of cancel culture. (4 reader comments)
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| Clinton Foundation chief communications & marketing officer Craig Minassian talks about how non-profit organizations can connect with audiences in this week’s “PR’s Top Pros Talk” with D S Simon Media’s Doug Simon. |
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| The secret to getting earned media coverage in a changed communications landscape is the subject of this week’s “PR’s Top Pros Talk,” with Hershey’s earned media and brand publicity lead Anna Lingeris. |
Any notions of accuracy, fairness or objectivity the New York Times once had have since been sacrificed in an effort to ensure one single goal: the defeat of Donald Trump in the 2020 election. (13 reader comments)
CNN’s ongoing attempts to position itself as the “anti-Trump network” amid its coronavirus coverage underscores the modern notion that truth, rather than being an absolute, is now often a quality to be found in the eye of the beholder. (8 reader comments)
With Zoom becoming a major way that meetings and networking get done in the COVID-19 landscape, here are a few tips to make sure you put your best foot forward when you take your professional interactions online.
The biggest challenge faced by America’s growing army of people working remotely from home is getting enough exercise, according to a snap poll conducted by G&S Business Communications on March 20 and 21. (1 reader comment)
The three-step public relations plan that the Democrats’ best—and perhaps only—hope to beat Trump should take to win the election. (3 reader comments)
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