Notified CMO Adam Christensen tells Doug Simon which communications sector receives the most budget and why in the latest "PR's Top Pros Talk" video interview.

FleishmanHillard chief diversity and inclusion officer Adrianne C. Smith, who is also founder of the Can: Diversity Collective, talks with Doug Simon about how human connection plays a key role in advancing DE&I.

Ruder Finn group VP of corporate media Jess Muldoon talks with Doug Simon about some of the key elements of building a strong thought leadership strategy. She also discusses why it’s important to take notice of new content formats, as well as the significance of owned content.

Allison co-founder and global CEO Jonathan Heit talks with Doug Simon about how communicators can apply client insights to continuously grow their agencies, as well as taking a look at the impact of measurement and the value of successful onboarding and training practices.

In the latest "PR's Top Pros Talk" video interview, Madelyn Flax, sports account supervisor and women’s sports practice lead at FINN Partners, talks with Doug Simon about the opportunities that the women sports movement offers to communicators. She also explains how brand partnerships with athletes can create social change with stories that reach multiple sectors including entertainment and culture.

Leslie Bishop, managing partner and EVP of global strategy at 5WPR, talks with Doug Simon about what the agency's 2024 Consumer Culture Report has to tell communicators about the divide between the things consumers say they are going to spend their money on and the purchases that they actually make.

Laura Gross, president of Scott Circle Communications, talks with Doug Simon about to help clients working to make the world a better place get their messages out to the right audiences.

Next PR account lead Hanna Bautz talks with Doug Simon about how creating structure around quarterly plans can boost productivity and collaboration—and explains how she uses the "project management triangle" model to hone her creative problem-solving skills.

In his "PR's Top Pros Talk" conversation with Doug Simon, MikeWorldWide EVP and managing director Rob Bronfeld touchs on topics including how he set himself up for success after joining the agency, the value of transparent communication with clients and the significance of mentorship.

Jen Berson, who is the founder and president of Jeneration PR as well as the creator of Jeneration Academy, talks with Doug Simon about the process and benefits of affiliate marketing. She also discusses why it's important to build authentic relationships with journalists and shares her passion for helping women succeed in the PR industry.

Stacey Jones, who recently took over as Honeywell's chief communicator, talks with Doug Simon about the most effective strategies for planning and prioritizing communications initiatives, including such issues as how to assemble the right team, gaining the trust of the C-suite when developing new strategies and the importance of connecting communications plans to business objectives.