O'Dwyer's 2020 Rankings of PR Firms -- Deadline: Fri., Mar. 6 (Ranking Instructions)

PR & Marketing Communications News

Last Updated: Thu., Jan. 23, 2020 @ 5:30 pm

Category: Professional DevelopmentReturn to Latest News

The World's Oldest PR Person Speaks Out

Tue, Dec. 31, 2019

By Bob Brody

Bob BrodyHere, in an exclusive interview to help all of us in the profession usher in the new year with his unique perspective, is the world’s oldest PR person. (3 reader comments)

Exxon Wins, Truth Prevails

Mon, Dec. 23, 2019

By Fraser Seitel

Fraser P. SeitelExxon’s legal victory over The New York Times’ crusade to bury the oil company for its alleged role in perpetuating global warming should be welcome news to any communicator who still believes in the power of truth.

LeBron and the Limits of Social Responsibility

Thu, Oct. 24, 2019

By Fraser Seitel

Fraser P. SeitelLeBron James’ recent Twitter spat with Daryl Morey over the protests in Hong Kong illustrates what can happen when “socially responsible” marketing backfires.

Losing Their Religion

Mon, Sep. 23, 2019

By Fraser Seitel

Fraser SeitelThree organizations—“Saturday Night Live,” the New England Patriots and The New York Times—have each recently suffered public relations setbacks that belie a deeper loss of traditional standing. (1 reader comment)

History’s Most Media-Friendly President

Mon, Jul. 29, 2019

By Fraser Seitel

Fraser P. SeitelDespite labeling most of the media “enemies of the people,” when it comes to accessibility, candor and a willingness to answer every question the White House press corps cares to ask, there’s never been a more accommodating President than Donald Trump. (3 reader comments)

Time to Show Their FAANGs

Tue, Jun. 25, 2019

By Fraser Seitel

Fraser P. SeitelFacebook, Apple, Amazon, Netflix and Google now stand squarely in the antitrust crosshairs amid increased talk of a federal crackdown. What kind of public relations response should these companies adopt?

How to Win the Battle for Talent

Wed, May 22, 2019

By Kathy Bloomgarden

Kathy BloomgardenThe war for the best talent is getting more and more competitive. PR firms have to be on top of their games to attract and keep young people – especially the coveted, out-of-the-box creative thinkers. CEOs can take four essential steps to better engage their people.

The Oxymoron of "Legal Ethics"

Mon, Apr. 15, 2019

By Fraser Seitel

Fraser SeitelThe Jussie Smollet case highlights the differences in counsel provided by public relations advisors and lawyers.

The Unspoken Truth About Trump 2020

Mon, Feb. 25, 2019

By Fraser Seitel

Fraser P. SeitelUnless the Democrats do something to change course very soon, they — and we — should expect to witness President Trump 2.0. (8 reader comments)

Truth About the Gig Economy, Micro-Agencies

Thu, Jan. 17, 2019

By Karen Swim

Karen SwimThe gig economy challenges long-held beliefs about work and business. But while some of the rules have changed, workers and companies that operate in the gig economy are a diverse bunch—and in important ways some of them are not all that different from those in the traditional workforce.

Replacing the Coach: Chucking Zuck, Dumping Trump

Wed, Nov. 21, 2018

By Fraser Seitel

Fraser Seitel Businesses have recently begun borrowing sports teams’ strategic PR technique of firing the “coach” to assuage critics and help restore credibility. It’s a tactic both Facebook and the Republican Party might want to consider. (3 reader comments)

Civility Begins at Home

Mon, Oct. 29, 2018

By Fraser Seitel

Fraser SeitelPublic relations professionals have a responsibility to advise their clients as well as the media that toning down accusatory or offensive rhetoric is every public person’s responsibility. (3 reader comments)

Humanity/Humility: The Secret Weapons of PR

Fri, Sep. 28, 2018

By Fraser Seitel

Fraser SeitelDespite his recent policy achievements, President Trump is widely perceived as the most polarizing political personality in anyone’s lifetime because he lacks two key ingredients for public relations success. (2 reader comments)

A View from the Other Side

Wed, Jul. 11, 2018

By Larry Meltzer

Larry MeltzerLeading the search to select another complementary agency for a client provided valuable insight into how agencies can continue to refine their processes and presentations.

How to Hire a PR Firm: The Corporate View

Wed, Jun. 20, 2018

By Fraser Seitel

Fraser P. SeitelPublic Relations is not only difficult to define; it’s difficult to “purchase.”  It makes great good sense for a corporate buyer to be cautious before hiring a public relations agency.


Starbucks Surrenders the Store

Mon, Apr. 23, 2018

By Fraser Seitel

Fraser SeitelPR pros and the public have commended Starbucks’ management for its fast and decisive action in the wake of a recent crisis, but the coffee giant’s spur-of-the-moment decision to acquiesce to mob demands may likely backfire. (3 reader comments)

Barker to Become Edelman’s Talent Scout

Mon, Apr. 23, 2018

By Kevin McCauley

Marie-Claire BarkerMarie-Claire Barker will become global chief talent officer at Edelman on July 23 and report to COO Matt Harrington. (1 reader comment)

Targeting the NRA

Tue, Feb. 27, 2018

By Fraser Seitel

Fraser P. SeitelIf Democrats want to win back the House in November, they should begin to focus their public relations sights on some of the current guns laws most Americans believe should no longer be in place. (4 reader comments)

How Bannon Got Played

Mon, Jan. 29, 2018

By Fraser Seitel

Fraser SeitelSteve Bannon’s fall from grace should serve as a cautionary tale for any PR pro who regularly deals with the press. (5 reader comments)

Saving Garrison Keillor

Mon, Dec. 11, 2017

By Fraser Seitel

Fraser SeitelHow public relations could help "A Prairie Home Companion" creator Garrison Keillor recover his good name. (15 reader comments)

The Pinking of the Gray Lady

Tue, Nov. 21, 2017

By Fraser Seitel

Fraser SeitelDespite being the world’s greatest newspaper, the New York Times has allowed its news judgment and its news columns to become hopelessly biased. (3 reader comments)