PR & Marketing Communications News

Last Updated: Thu., Oct. 22, 2020 @ 11:02 pm

Category: Professional DevelopmentReturn to Latest News

PR's Top Pros Talk: Julie Crabill

Wed, Oct. 21, 2020

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Julie Crabill, Chief Marketing Officer, GoNoodle
 
GoNoodle’s Julie Crabill talks with Doug Simon about the ins and outs of being “a communications-driven chief marketing officer” in the latest “PR’s Top Pros Talk” video. The core principles of public relations, she says, are as important to CMOs as they are to chief communications officers.

 

PR's Top Pros Talk: Michael Schoenfeld

Wed, Oct. 7, 2020

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Michael Schoenfeld, VP for Public Affairs & Government Relations and Chief Communications Officer, Duke University
 
Keeping the messaging of a major university on an even keel during an unpredictable crisis is the subject of the latest “PR’s Top Pros Talk” video, a conversation between D S Simon Media CEO Doug Simon and Michael Schoenfeld, the vice president for public affairs & government relations and chief communications officer at Duke University. (1 reader comment)

PR's Top Pros Talk: Liz Kaplow

Wed, Sep. 30, 2020

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Liz Kaplow, Founder & CEO, Kaplow Communications
 
In the latest “PR’s Top Pros Talk” video, Kaplow Communications founder and CEO Liz Kaplow talks with D S Simon Media CEO Doug Simon about some of the secrets of effective leadership in a constantly changing marketplace.

The Psychology of Selling

Wed, Sep. 23, 2020

By Art Stevens

Art StevensHaving now facilitated the acquisition of more than fifty public relations and digital/interactive agencies over the course of some sixteen years I have reached the conclusion that one element has been vastly overlooked—the psychology of selling.

PR's Top Pros Talk: Lin-Hua Wu

Wed, Sep. 16, 2020

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Lin-Hua Wu, Chief Communications Officer, Dropbox
 
Dropbox chief communications officer Lin-Hua Wu talks with D S Simon Media CEO Doug Simon about the lessons she and her company have learned as Dropbox transitioned from a mainly consumer-facing company to also become a major business tool in the latest “PR’s Top Pros Talk” video.

Partnering with a Trusted, Smaller Agency

Mon, Sep. 14, 2020

By Greg Zilberfarb

Greg ZilberfarbSince TSN Communications’ inception over 20 years ago, our employees have always worked remotely. So, while others are trying to figure out the nuances of this new normal, it's been business as usual for us.

Creating PR Pathways for Women in Leadership

Mon, Sep. 14, 2020

By Jennifer Thompson

Jennifer ThompsonThe public relations industry has acknowledged women are underrepresented in leadership positions, yet, little seems to have been done about it and very few studies have been done to figure out why.

PR's Top Pros Talk: Damon Jones

Wed, Sep. 2, 2020

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Damon Jones, Chief Communications Officer, Procter & Gamble
 
Collaboration is one of the keys to ensuring that large corporate teams stay effective in the work-from-home world, Procter & Gamble chief communications officer Damon Jones tells D S Simon Media CEO Doug Simon in the latest “PR’s Top Pros Talk” video.

How to Spot 'Strike Now' Opportunities

Thu, Aug. 13, 2020

By Thomas Raynor

Thomas RaynorLearning how to identify "strike now" opportunities and leverage them in your campaigns can yield highly impactful and unexpected results—especially now as consumers are gravitating towards brands they know, trust and love.

PR's Top Pros Talk: Rosemary Ostmann

Wed, Aug. 5, 2020

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Rosemary Ostmann, President & CEO, Rosecomm
 
Flexibility is key to successfully negotiating the multiple crises the PR industry faces, Rosecomm president and CEO Rosemary Ostmann tells Doug Simon during the latest video interview in the "PR's Top Pros Talk" series.

PR's Top Pros Talk: Ray Day

Wed, Jul. 29, 2020

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Ray Day, Vice Chair, The Stagwell Group
 
The changes that the COVID-19 crisis has brought about are pointing the way toward the future of communications, Stagwell Group vice chair Ray Day tells Doug Simon on the latest “PR’s Top Pros Talk” video interview.

PR's Top Pros Talk: Johna Burke

Wed, Jul. 22, 2020

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: John Burke, Global Managing Director, AMEC
 
An effective measurement and evaluation program can be a key factor in helping firms meet the challenges of a crisis such as COVID-19, AMEC global managing director Johna Burke tells Doug Simon in the latest “PR’s Top Pros Talk” video interview.

PR's Top Pros Talk: Craig Minassian

Wed, Jul. 15, 2020

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Craig Minassian, CCO, Clinton Foundation
 
Clinton Foundation chief communications & marketing officer Craig Minassian talks about how non-profit organizations can connect with audiences in this week’s “PR’s Top Pros Talk” with D S Simon Media’s Doug Simon.

PR's Top Pros Talk: Anna Lingeris

Thu, Jul. 9, 2020

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Anna Ligeris, Earned Media & Brand Publicity Lead, The Hershey Company
 
The secret to getting earned media coverage in a changed communications landscape is the subject of this week’s “PR’s Top Pros Talk,” with Hershey’s earned media and brand publicity lead Anna Lingeris.

The New York Times' 'Beat Trump' Beat Writer

Mon, Jun. 22, 2020

By Fraser Seitel

Fraser SeitelAny notions of accuracy, fairness or objectivity the New York Times once had have since been sacrificed in an effort to ensure one single goal: the defeat of Donald Trump in the 2020 election. (13 reader comments)

CNN: The Most Tainted Name in News

Mon, May 4, 2020

By Fraser Seitel

Fraser P. SeitelCNN’s ongoing attempts to position itself as the “anti-Trump network” amid its coronavirus coverage underscores the modern notion that truth, rather than being an absolute, is now often a quality to be found in the eye of the beholder. (8 reader comments)

How to Zoom in Style

Fri, Mar. 27, 2020

By Matthew Lenig

Mathew LenigWith Zoom becoming a major way that meetings and networking get done in the COVID-19 landscape, here are a few tips to make sure you put your best foot forward when you take your professional interactions online.

At-Home Workers Worry About Lack of Exercise

Thu, Mar. 26, 2020

By Steve Barnes

G&SThe biggest challenge faced by America’s growing army of people working remotely from home is getting enough exercise, according to a snap poll conducted by G&S Business Communications on March 20 and 21. (1 reader comment)

Beating Donald Trump

Mon, Feb. 10, 2020

By Fraser Seitel

Fraser SeitelThe three-step public relations plan that the Democrats’ best—and perhaps only—hope to beat Trump should take to win the election. (3 reader comments)