PR & Marketing Communications News

Last Updated: Fri., Aug. 7, 2020 @ 5:40 pm

Category: Professional DevelopmentReturn to Latest News

PR's Top Pros Talk: Rosemary Ostmann

Wed, Aug. 5, 2020

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Rosemary Ostmann, President & CEO, Rosecomm
Flexibility is key to successfully negotiating the multiple crises the PR industry faces, Rosecomm president and CEO Rosemary Ostmann tells Doug Simon during the latest video interview in the "PR's Top Pros Talk" series.

PR's Top Pros Talk: Ray Day

Wed, Jul. 29, 2020

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Ray Day, Vice Chair, The Stagwell Group
The changes that the COVID-19 crisis has brought about are pointing the way toward the future of communications, Stagwell Group vice chair Ray Day tells Doug Simon on the latest “PR’s Top Pros Talk” video interview.

PR's Top Pros Talk: Johna Burke

Wed, Jul. 22, 2020

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: John Burke, Global Managing Director, AMEC
An effective measurement and evaluation program can be a key factor in helping firms meet the challenges of a crisis such as COVID-19, AMEC global managing director Johna Burke tells Doug Simon in the latest “PR’s Top Pros Talk” video interview.

PR's Top Pros Talk: Craig Minassian

Wed, Jul. 15, 2020

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Craig Minassian, CCO, Clinton Foundation
Clinton Foundation chief communications & marketing officer Craig Minassian talks about how non-profit organizations can connect with audiences in this week’s “PR’s Top Pros Talk” with D S Simon Media’s Doug Simon.

PR's Top Pros Talk: Anna Lingeris

Thu, Jul. 9, 2020

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Anna Ligeris, Earned Media & Brand Publicity Lead, The Hershey Company
The secret to getting earned media coverage in a changed communications landscape is the subject of this week’s “PR’s Top Pros Talk,” with Hershey’s earned media and brand publicity lead Anna Lingeris.

The New York Times' 'Beat Trump' Beat Writer

Mon, Jun. 22, 2020

By Fraser Seitel

Fraser SeitelAny notions of accuracy, fairness or objectivity the New York Times once had have since been sacrificed in an effort to ensure one single goal: the defeat of Donald Trump in the 2020 election. (13 reader comments)

CNN: The Most Tainted Name in News

Mon, May 4, 2020

By Fraser Seitel

Fraser P. SeitelCNN’s ongoing attempts to position itself as the “anti-Trump network” amid its coronavirus coverage underscores the modern notion that truth, rather than being an absolute, is now often a quality to be found in the eye of the beholder. (6 reader comments)

How to Zoom in Style

Fri, Mar. 27, 2020

By Matthew Lenig

Mathew LenigWith Zoom becoming a major way that meetings and networking get done in the COVID-19 landscape, here are a few tips to make sure you put your best foot forward when you take your professional interactions online.

At-Home Workers Worry About Lack of Exercise

Thu, Mar. 26, 2020

By Steve Barnes

G&SThe biggest challenge faced by America’s growing army of people working remotely from home is getting enough exercise, according to a snap poll conducted by G&S Business Communications on March 20 and 21. (1 reader comment)

Beating Donald Trump

Mon, Feb. 10, 2020

By Fraser Seitel

Fraser SeitelThe three-step public relations plan that the Democrats’ best—and perhaps only—hope to beat Trump should take to win the election. (3 reader comments)

The World's Oldest PR Person Speaks Out

Tue, Dec. 31, 2019

By Bob Brody

Bob BrodyHere, in an exclusive interview to help all of us in the profession usher in the new year with his unique perspective, is the world’s oldest PR person. (3 reader comments)

Exxon Wins, Truth Prevails

Mon, Dec. 23, 2019

By Fraser Seitel

Fraser P. SeitelExxon’s legal victory over The New York Times’ crusade to bury the oil company for its alleged role in perpetuating global warming should be welcome news to any communicator who still believes in the power of truth.

LeBron and the Limits of Social Responsibility

Thu, Oct. 24, 2019

By Fraser Seitel

Fraser P. SeitelLeBron James’ recent Twitter spat with Daryl Morey over the protests in Hong Kong illustrates what can happen when “socially responsible” marketing backfires.

Losing Their Religion

Mon, Sep. 23, 2019

By Fraser Seitel

Fraser SeitelThree organizations—“Saturday Night Live,” the New England Patriots and The New York Times—have each recently suffered public relations setbacks that belie a deeper loss of traditional standing. (1 reader comment)

History’s Most Media-Friendly President

Mon, Jul. 29, 2019

By Fraser Seitel

Fraser P. SeitelDespite labeling most of the media “enemies of the people,” when it comes to accessibility, candor and a willingness to answer every question the White House press corps cares to ask, there’s never been a more accommodating President than Donald Trump. (3 reader comments)

Time to Show Their FAANGs

Tue, Jun. 25, 2019

By Fraser Seitel

Fraser P. SeitelFacebook, Apple, Amazon, Netflix and Google now stand squarely in the antitrust crosshairs amid increased talk of a federal crackdown. What kind of public relations response should these companies adopt?

How to Win the Battle for Talent

Wed, May 22, 2019

By Kathy Bloomgarden

Kathy BloomgardenThe war for the best talent is getting more and more competitive. PR firms have to be on top of their games to attract and keep young people – especially the coveted, out-of-the-box creative thinkers. CEOs can take four essential steps to better engage their people.

The Oxymoron of "Legal Ethics"

Mon, Apr. 15, 2019

By Fraser Seitel

Fraser SeitelThe Jussie Smollet case highlights the differences in counsel provided by public relations advisors and lawyers.

The Unspoken Truth About Trump 2020

Mon, Feb. 25, 2019

By Fraser Seitel

Fraser P. SeitelUnless the Democrats do something to change course very soon, they — and we — should expect to witness President Trump 2.0. (8 reader comments)

Truth About the Gig Economy, Micro-Agencies

Thu, Jan. 17, 2019

By Karen Swim

Karen SwimThe gig economy challenges long-held beliefs about work and business. But while some of the rules have changed, workers and companies that operate in the gig economy are a diverse bunch—and in important ways some of them are not all that different from those in the traditional workforce.