The Inside News of PR & Marketing Communications

Last Updated: Fri., Dec. 14, 2018 @ 5:40 pm

Category: Professional DevelopmentReturn to Latest News

Replacing the Coach: Chucking Zuck, Dumping Trump

Wed, Nov. 21, 2018

By Fraser Seitel

Fraser Seitel Businesses have recently begun borrowing sports teams’ strategic PR technique of firing the “coach” to assuage critics and help restore credibility. It’s a tactic both Facebook and the Republican Party might want to consider. (3 reader comments)

Civility Begins at Home

Mon, Oct. 29, 2018

By Fraser Seitel

Fraser SeitelPublic relations professionals have a responsibility to advise their clients as well as the media that toning down accusatory or offensive rhetoric is every public person’s responsibility. (3 reader comments)

Humanity/Humility: The Secret Weapons of PR

Fri, Sep. 28, 2018

By Fraser Seitel

Fraser SeitelDespite his recent policy achievements, President Trump is widely perceived as the most polarizing political personality in anyone’s lifetime because he lacks two key ingredients for public relations success. (2 reader comments)

A View from the Other Side

Wed, Jul. 11, 2018

By Larry Meltzer

Larry MeltzerLeading the search to select another complementary agency for a client provided valuable insight into how agencies can continue to refine their processes and presentations.

How to Hire a PR Firm: The Corporate View

Wed, Jun. 20, 2018

By Fraser Seitel

Fraser P. SeitelPublic Relations is not only difficult to define; it’s difficult to “purchase.”  It makes great good sense for a corporate buyer to be cautious before hiring a public relations agency.

 
 

Starbucks Surrenders the Store

Mon, Apr. 23, 2018

By Fraser Seitel

Fraser SeitelPR pros and the public have commended Starbucks’ management for its fast and decisive action in the wake of a recent crisis, but the coffee giant’s spur-of-the-moment decision to acquiesce to mob demands may likely backfire. (3 reader comments)

Barker to Become Edelman’s Talent Scout

Mon, Apr. 23, 2018

By Kevin McCauley

Marie-Claire BarkerMarie-Claire Barker will become global chief talent officer at Edelman on July 23 and report to COO Matt Harrington. (1 reader comment)

Targeting the NRA

Tue, Feb. 27, 2018

By Fraser Seitel

Fraser P. SeitelIf Democrats want to win back the House in November, they should begin to focus their public relations sights on some of the current guns laws most Americans believe should no longer be in place. (4 reader comments)

How Bannon Got Played

Mon, Jan. 29, 2018

By Fraser Seitel

Fraser SeitelSteve Bannon’s fall from grace should serve as a cautionary tale for any PR pro who regularly deals with the press. (5 reader comments)

Saving Garrison Keillor

Mon, Dec. 11, 2017

By Fraser Seitel

Fraser SeitelHow public relations could help "A Prairie Home Companion" creator Garrison Keillor recover his good name. (15 reader comments)

The Pinking of the Gray Lady

Tue, Nov. 21, 2017

By Fraser Seitel

Fraser SeitelDespite being the world’s greatest newspaper, the New York Times has allowed its news judgment and its news columns to become hopelessly biased. (3 reader comments)

Would You Work for Weinstein?

Mon, Oct. 16, 2017

By Fraser Seitel

Fraser P. SeitelThe damage inflicted to Lisa Bloom’s reputation and business provides a cautionary lesson for any PR counselor tempted to work for a deep-pocketed but ethically-suspect client. (5 reader comments)

Political Correctness Gone Wild

Wed, Aug. 30, 2017

By Fraser Seitel

Fraser Seitel“Monumentgate” is but one reminder of the wave of political correctness that has washed over America since the election of our most anti-PC President. (5 reader comments)

Trump’s Last Gasp on Public Relations ‘Hope’

Fri, Aug. 18, 2017

By Fraser Seitel

Fraser Seitel Interim communications director Hope Hicks may have just assumed the toughest communications job on the planet, but there’s no way she could do any worse than her predecessor. (2 reader comments)

Boycotting Alex Jones Interview is Right PR Advice

Mon, Jun. 19, 2017

By Fraser Seitel

Fraser Seitel Why J.P. Morgan Chase made the right decision when it backed out of its NBC ad sponsorship in light of Megyn Kelly’s interview with conspiracy theorist Alex Jones. (4 reader comments)

Griffin Gives Worst Press Conference of All Time

Mon, Jun. 5, 2017

By Fraser Seitel

Fraser SeitelKathy Griffin’s recent press conference proves that exposing a loose-tongued client to media questions in an uncontrolled environment is PR suicide. (3 reader comments)

Combatting ‘Fake News’

Tue, May 30, 2017

By Fraser Seitel

Fraser SeitelA few strategy suggestions on how organizations and individuals can respond when they're the victims of  “fake news." (5 reader comments)

Startups Need Media Intelligence

Wed, May 17, 2017

By Elizabeth Victor

Elizabeth VictorMany startup companies might think media intelligence software is something reserved for more established companies that already have a consumer base, but nothing could be further from the truth.

Keep Your Best Employees

Tue, May 9, 2017

By Editorial Staff

Robert L. DilenschneiderIf President Trump’s policies succeed in accelerating growth, employees once content in their current positions might jump ship, and you need to know how to keep the good ones, says new report from The Dilenschneider Group. (2 reader comments)

The Future of PR, Technically Speaking

Wed, May 3, 2017

By Dave Dykes

Dave Dykes & Tommy MorganAs the packaging surrounding communications continues to change, practitioners must stay attuned to the digital trends that shape our industry.

Rockefeller’s Speechwriting Reminder

Mon, Apr. 24, 2017

By Fraser Seitel

Fraser SeitelThe circumstances surrounding a speech I drafted for David Rockefeller forty years ago can serve as a teachable moment for all speech writers working today. (2 reader comments)

Global PR Summit Set for NYC in June

Mon, Mar. 27, 2017

By Editorial Staff

Global PR Summit New York - June 8-9, 2017Princess Diana’s former chief of staff and former VP of communications at BP America are some of the presenters that will address reputation management and crisis communications at the event June 8-9 at One World Trade Center.