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With Zoom becoming a major way that meetings and networking get done in the COVID-19 landscape, here are a few tips to make sure you put your best foot forward when you take your professional interactions online.
The biggest challenge faced by America’s growing army of people working remotely from home is getting enough exercise, according to a snap poll conducted by G&S Business Communications on March 20 and 21. (1 reader comment)
The three-step public relations plan that the Democrats’ best—and perhaps only—hope to beat Trump should take to win the election. (3 reader comments)
Here, in an exclusive interview to help all of us in the profession usher in the new year with his unique perspective, is the world’s oldest PR person. (3 reader comments)
Exxon’s legal victory over The New York Times’ crusade to bury the oil company for its alleged role in perpetuating global warming should be welcome news to any communicator who still believes in the power of truth.
LeBron James’ recent Twitter spat with Daryl Morey over the protests in Hong Kong illustrates what can happen when “socially responsible” marketing backfires.
Three organizations—“Saturday Night Live,” the New England Patriots and The New York Times—have each recently suffered public relations setbacks that belie a deeper loss of traditional standing. (1 reader comment)
Despite labeling most of the media “enemies of the people,” when it comes to accessibility, candor and a willingness to answer every question the White House press corps cares to ask, there’s never been a more accommodating President than Donald Trump. (3 reader comments)
Facebook, Apple, Amazon, Netflix and Google now stand squarely in the antitrust crosshairs amid increased talk of a federal crackdown. What kind of public relations response should these companies adopt?
The war for the best talent is getting more and more competitive. PR firms have to be on top of their games to attract and keep young people – especially the coveted, out-of-the-box creative thinkers. CEOs can take four essential steps to better engage their people.
The Jussie Smollet case highlights the differences in counsel provided by public relations advisors and lawyers.
Unless the Democrats do something to change course very soon, they — and we — should expect to witness President Trump 2.0. (8 reader comments)
The gig economy challenges long-held beliefs about work and business. But while some of the rules have changed, workers and companies that operate in the gig economy are a diverse bunch—and in important ways some of them are not all that different from those in the traditional workforce.
The year ahead promises to unleash an era in which public relations is all that matters. (2 reader comments)
Businesses have recently begun borrowing sports teams’ strategic PR technique of firing the “coach” to assuage critics and help restore credibility. It’s a tactic both Facebook and the Republican Party might want to consider. (3 reader comments)
Public relations professionals have a responsibility to advise their clients as well as the media that toning down accusatory or offensive rhetoric is every public person’s responsibility. (3 reader comments)
Despite his recent policy achievements, President Trump is widely perceived as the most polarizing political personality in anyone’s lifetime because he lacks two key ingredients for public relations success. (2 reader comments)
Leading the search to select another complementary agency for a client provided valuable insight into how agencies can continue to refine their processes and presentations.
The public relations principles that Jack O’Dwyer championed remain as relevant to the field as the day he adopted them five decades ago. (3 reader comments)
Public Relations is not only difficult to define; it’s difficult to “purchase.” It makes great good sense for a corporate buyer to be cautious before hiring a public relations agency.
PR pros and the public have commended Starbucks’ management for its fast and decisive action in the wake of a recent crisis, but the coffee giant’s spur-of-the-moment decision to acquiesce to mob demands may likely backfire. (3 reader comments)
Marie-Claire Barker will become global chief talent officer at Edelman on July 23 and report to COO Matt Harrington. (1 reader comment)
If Democrats want to win back the House in November, they should begin to focus their public relations sights on some of the current guns laws most Americans believe should no longer be in place. (4 reader comments)
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