| Category: Professional Development | Return to Latest News |
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| Fender VP, global communications Christina Stejskal talks about how a deep dive into data helped the company foster a generation of “guitar goddesses” in the latest “PR’s Top Pros Talk” video interview with Doug Simon. |
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| Makovsky president Cathy Fink talks about the challenges of assuming a leadership role at a legacy PR brand on the latest “PR’s Top Pros Talk” video interview with Doug Simon. |
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| Goodyear senior VP and chief communications officer Laura Duda outlines the steps that companies need to take to reposition themselves outside their traditional verticals in the latest “PR’s Top Pros Talk” video interview with Doug Simon. |
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| As the travel industry gears up for a possible recovery from the COVID pandemic, IHG Hotels & Resorts head of communications Sophie Merven talks with Doug Simon about what that recovery could look like on the latest “PR’s Top Pros Talk” video interview. |
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| Jacobs Consulting & Executive Coaching principal Ken Jacobs uncovers some of the secrets to leadership success during challenging times on the latest “PR’s Top Pros Talk” video interview with Doug Simon. |
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| Curley Company founder and CEO Jennifer Curley, who is also publisher of the Association 100, shares her views on the role associations play in a rapidly changing marketplace on the latest “PR’s Top Pros Talk” video interview with Doug Simon. |
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| PepsiCo senior director of communications Gina Judge talks about the varying effects the pandemic had on different parts of the company in the latest “PR’s Top Pros Talk” video interview with Doug Simon. |
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| Julissa Marenco, the Smithsonian’s assistant secretary for communications and external affairs & chief marketing officer, talks with Doug Simon about the unique challenges of managing communications for the organization’s 19 museums in the latest “PR’s Top Pros Talk” video interview. |
Intern programs may require a significant commitment, but they are more than good business—they're also a way for companies to “future-proof” their business.
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| How does the travel sector come back after so much disruption? That’s the topic Southwest Airlines senior VP and chief communications officer Linda Rutherford discusses with Doug Simon on the latest “PR’s Top Pros Talk” video interview. |
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| BCW president, North America Chris Foster talks with Doug Simon about what CEOs need to do to be effective communicators in an era of change on the latest “PR’s Top Pros Talk” video interview. |
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| “What you stand for is more important than ever,” RBB Communications CEO Christine Barney tells Doug Simon in the latest “PR’s Top Pros Talk” video interview, and making sure a company’s views and opinions are effectively communicated to all stakeholders is one of the biggest challenges that PR pros currently face. |
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| After gathering the opinions of a who’s who of PR insiders on the “PR’s Top Pros Talk” video interviews, Doug Simon turns the tables this time around and shares his own take on the growing demand for satellite media tours. |
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| Brandman Agency president Kristen Vigrass talks with Doug Simon about how her agency has handled the challenges COVID posed for the travel sector on the latest “PR’s Top Pros Talk” video interview. |
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| The secret to maintaining a company’s culture even when its team is working from many locations is the subject of the latest “PR’s Top Pros Talk” video interview with J Public Relations president Ali Lundberg. |
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| New York Women in Communications president Ashley Miles talks with Doug Simon about how to deal with the complex challenges facing women in today’s job market on the latest “PR’s Top Pros Talk” video interview. |
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| New venture capital-backed companies in the healthcare space face unique challenges, and on the latest “PR’s Top Pros Talk” video interview, LaVoieHealthScience president and CEO Donna LaVoie talks about those challenges with Doug Simon. |
Anytime an organization is asked to take a public stand on some pressing policy or social issue in today’s hyper-partisan political climate, it must first answer three key questions.
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| The challenges involved in getting creative ideas flowing across a team when everything has gone virtual are discussed by Lowe’s public relations director Jackie Hartzell in the latest “PR’s Top Pros Talk” video interview with Doug Simon. |
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