The Inside News of PR & Marketing Communications

Last Updated: Tue., Apr. 23, 2019 @ 5:14 pm

Category: Professional DevelopmentReturn to Latest News

The Oxymoron of "Legal Ethics"

Mon, Apr. 15, 2019

By Fraser Seitel

Fraser SeitelThe Jussie Smollet case highlights the differences in counsel provided by public relations advisors and lawyers.

The Unspoken Truth About Trump 2020

Mon, Feb. 25, 2019

By Fraser Seitel

Fraser P. SeitelUnless the Democrats do something to change course very soon, they — and we — should expect to witness President Trump 2.0. (8 reader comments)

Truth About the Gig Economy, Micro-Agencies

Thu, Jan. 17, 2019

By Karen Swim

Karen SwimThe gig economy challenges long-held beliefs about work and business. But while some of the rules have changed, workers and companies that operate in the gig economy are a diverse bunch—and in important ways some of them are not all that different from those in the traditional workforce.

Replacing the Coach: Chucking Zuck, Dumping Trump

Wed, Nov. 21, 2018

By Fraser Seitel

Fraser Seitel Businesses have recently begun borrowing sports teams’ strategic PR technique of firing the “coach” to assuage critics and help restore credibility. It’s a tactic both Facebook and the Republican Party might want to consider. (3 reader comments)

Civility Begins at Home

Mon, Oct. 29, 2018

By Fraser Seitel

Fraser SeitelPublic relations professionals have a responsibility to advise their clients as well as the media that toning down accusatory or offensive rhetoric is every public person’s responsibility. (3 reader comments)

Humanity/Humility: The Secret Weapons of PR

Fri, Sep. 28, 2018

By Fraser Seitel

Fraser SeitelDespite his recent policy achievements, President Trump is widely perceived as the most polarizing political personality in anyone’s lifetime because he lacks two key ingredients for public relations success. (2 reader comments)

A View from the Other Side

Wed, Jul. 11, 2018

By Larry Meltzer

Larry MeltzerLeading the search to select another complementary agency for a client provided valuable insight into how agencies can continue to refine their processes and presentations.

How to Hire a PR Firm: The Corporate View

Wed, Jun. 20, 2018

By Fraser Seitel

Fraser P. SeitelPublic Relations is not only difficult to define; it’s difficult to “purchase.”  It makes great good sense for a corporate buyer to be cautious before hiring a public relations agency.

 
 

Starbucks Surrenders the Store

Mon, Apr. 23, 2018

By Fraser Seitel

Fraser SeitelPR pros and the public have commended Starbucks’ management for its fast and decisive action in the wake of a recent crisis, but the coffee giant’s spur-of-the-moment decision to acquiesce to mob demands may likely backfire. (3 reader comments)

Barker to Become Edelman’s Talent Scout

Mon, Apr. 23, 2018

By Kevin McCauley

Marie-Claire BarkerMarie-Claire Barker will become global chief talent officer at Edelman on July 23 and report to COO Matt Harrington. (1 reader comment)

Targeting the NRA

Tue, Feb. 27, 2018

By Fraser Seitel

Fraser P. SeitelIf Democrats want to win back the House in November, they should begin to focus their public relations sights on some of the current guns laws most Americans believe should no longer be in place. (4 reader comments)

How Bannon Got Played

Mon, Jan. 29, 2018

By Fraser Seitel

Fraser SeitelSteve Bannon’s fall from grace should serve as a cautionary tale for any PR pro who regularly deals with the press. (5 reader comments)

Saving Garrison Keillor

Mon, Dec. 11, 2017

By Fraser Seitel

Fraser SeitelHow public relations could help "A Prairie Home Companion" creator Garrison Keillor recover his good name. (15 reader comments)

The Pinking of the Gray Lady

Tue, Nov. 21, 2017

By Fraser Seitel

Fraser SeitelDespite being the world’s greatest newspaper, the New York Times has allowed its news judgment and its news columns to become hopelessly biased. (3 reader comments)

Would You Work for Weinstein?

Mon, Oct. 16, 2017

By Fraser Seitel

Fraser P. SeitelThe damage inflicted to Lisa Bloom’s reputation and business provides a cautionary lesson for any PR counselor tempted to work for a deep-pocketed but ethically-suspect client. (5 reader comments)

Political Correctness Gone Wild

Wed, Aug. 30, 2017

By Fraser Seitel

Fraser Seitel“Monumentgate” is but one reminder of the wave of political correctness that has washed over America since the election of our most anti-PC President. (5 reader comments)

Trump’s Last Gasp on Public Relations ‘Hope’

Fri, Aug. 18, 2017

By Fraser Seitel

Fraser Seitel Interim communications director Hope Hicks may have just assumed the toughest communications job on the planet, but there’s no way she could do any worse than her predecessor. (2 reader comments)

Boycotting Alex Jones Interview is Right PR Advice

Mon, Jun. 19, 2017

By Fraser Seitel

Fraser Seitel Why J.P. Morgan Chase made the right decision when it backed out of its NBC ad sponsorship in light of Megyn Kelly’s interview with conspiracy theorist Alex Jones. (4 reader comments)

Griffin Gives Worst Press Conference of All Time

Mon, Jun. 5, 2017

By Fraser Seitel

Fraser SeitelKathy Griffin’s recent press conference proves that exposing a loose-tongued client to media questions in an uncontrolled environment is PR suicide. (3 reader comments)

Combatting ‘Fake News’

Tue, May 30, 2017

By Fraser Seitel

Fraser SeitelA few strategy suggestions on how organizations and individuals can respond when they're the victims of  “fake news." (5 reader comments)

Startups Need Media Intelligence

Wed, May 17, 2017

By Elizabeth Victor

Elizabeth VictorMany startup companies might think media intelligence software is something reserved for more established companies that already have a consumer base, but nothing could be further from the truth.