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The war for the best talent is getting more and more competitive. PR firms have to be on top of their games to attract and keep young people – especially the coveted, out-of-the-box creative thinkers. CEOs can take four essential steps to better engage their people.
The Jussie Smollet case highlights the differences in counsel provided by public relations advisors and lawyers.
Unless the Democrats do something to change course very soon, they — and we — should expect to witness President Trump 2.0. (8 reader comments)
The gig economy challenges long-held beliefs about work and business. But while some of the rules have changed, workers and companies that operate in the gig economy are a diverse bunch—and in important ways some of them are not all that different from those in the traditional workforce.
The year ahead promises to unleash an era in which public relations is all that matters. (2 reader comments)
Businesses have recently begun borrowing sports teams’ strategic PR technique of firing the “coach” to assuage critics and help restore credibility. It’s a tactic both Facebook and the Republican Party might want to consider. (3 reader comments)
Public relations professionals have a responsibility to advise their clients as well as the media that toning down accusatory or offensive rhetoric is every public person’s responsibility. (3 reader comments)
Despite his recent policy achievements, President Trump is widely perceived as the most polarizing political personality in anyone’s lifetime because he lacks two key ingredients for public relations success. (2 reader comments)
Leading the search to select another complementary agency for a client provided valuable insight into how agencies can continue to refine their processes and presentations.
The public relations principles that Jack O’Dwyer championed remain as relevant to the field as the day he adopted them five decades ago. (3 reader comments)
Public Relations is not only difficult to define; it’s difficult to “purchase.” It makes great good sense for a corporate buyer to be cautious before hiring a public relations agency.
PR pros and the public have commended Starbucks’ management for its fast and decisive action in the wake of a recent crisis, but the coffee giant’s spur-of-the-moment decision to acquiesce to mob demands may likely backfire. (3 reader comments)
Marie-Claire Barker will become global chief talent officer at Edelman on July 23 and report to COO Matt Harrington. (1 reader comment)
If Democrats want to win back the House in November, they should begin to focus their public relations sights on some of the current guns laws most Americans believe should no longer be in place. (4 reader comments)
Steve Bannon’s fall from grace should serve as a cautionary tale for any PR pro who regularly deals with the press. (5 reader comments)
How public relations could help "A Prairie Home Companion" creator Garrison Keillor recover his good name. (15 reader comments)
Despite being the world’s greatest newspaper, the New York Times has allowed its news judgment and its news columns to become hopelessly biased. (3 reader comments)
The damage inflicted to Lisa Bloom’s reputation and business provides a cautionary lesson for any PR counselor tempted to work for a deep-pocketed but ethically-suspect client. (5 reader comments)
“Monumentgate” is but one reminder of the wave of political correctness that has washed over America since the election of our most anti-PC President. (5 reader comments)
Interim communications director Hope Hicks may have just assumed the toughest communications job on the planet, but there’s no way she could do any worse than her predecessor. (2 reader comments)
Why J.P. Morgan Chase made the right decision when it backed out of its NBC ad sponsorship in light of Megyn Kelly’s interview with conspiracy theorist Alex Jones. (4 reader comments)
Kathy Griffin’s recent press conference proves that exposing a loose-tongued client to media questions in an uncontrolled environment is PR suicide. (3 reader comments)
A few strategy suggestions on how organizations and individuals can respond when they're the victims of “fake news." (5 reader comments)
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