A View from the Other Side
Wed, Jul. 11, 2018
By Larry Meltzer
Leading the search to select another complementary agency for a client provided valuable insight into how agencies can continue to refine their processes and presentations.
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Leading the search to select another complementary agency for a client provided valuable insight into how agencies can continue to refine their processes and presentations.
The public relations principles that Jack O’Dwyer championed remain as relevant to the field as the day he adopted them five decades ago. (3 reader comments)
PR pros and the public have commended Starbucks’ management for its fast and decisive action in the wake of a recent crisis, but the coffee giant’s spur-of-the-moment decision to acquiesce to mob demands may likely backfire. (3 reader comments)
Marie-Claire Barker will become global chief talent officer at Edelman on July 23 and report to COO Matt Harrington. (1 reader comment)
If Democrats want to win back the House in November, they should begin to focus their public relations sights on some of the current guns laws most Americans believe should no longer be in place. (4 reader comments)
Steve Bannon’s fall from grace should serve as a cautionary tale for any PR pro who regularly deals with the press. (5 reader comments)
How public relations could help "A Prairie Home Companion" creator Garrison Keillor recover his good name. (15 reader comments)
Despite being the world’s greatest newspaper, the New York Times has allowed its news judgment and its news columns to become hopelessly biased. (3 reader comments)
The damage inflicted to Lisa Bloom’s reputation and business provides a cautionary lesson for any PR counselor tempted to work for a deep-pocketed but ethically-suspect client. (5 reader comments)
“Monumentgate” is but one reminder of the wave of political correctness that has washed over America since the election of our most anti-PC President. (5 reader comments)
Interim communications director Hope Hicks may have just assumed the toughest communications job on the planet, but there’s no way she could do any worse than her predecessor. (2 reader comments)
Why J.P. Morgan Chase made the right decision when it backed out of its NBC ad sponsorship in light of Megyn Kelly’s interview with conspiracy theorist Alex Jones. (4 reader comments)
Kathy Griffin’s recent press conference proves that exposing a loose-tongued client to media questions in an uncontrolled environment is PR suicide. (2 reader comments)
A few strategy suggestions on how organizations and individuals can respond when they're the victims of “fake news." (5 reader comments)
Many startup companies might think media intelligence software is something reserved for more established companies that already have a consumer base, but nothing could be further from the truth.
If President Trump’s policies succeed in accelerating growth, employees once content in their current positions might jump ship, and you need to know how to keep the good ones, says new report from The Dilenschneider Group. (2 reader comments)
As the packaging surrounding communications continues to change, practitioners must stay attuned to the digital trends that shape our industry.
The circumstances surrounding a speech I drafted for David Rockefeller forty years ago can serve as a teachable moment for all speech writers working today. (2 reader comments)
Princess Diana’s former chief of staff and former VP of communications at BP America are some of the presenters that will address reputation management and crisis communications at the event June 8-9 at One World Trade Center.
David Rockefeller's definition of spokesman differs significantly from the role President Trump has envisioned for Sean Spicer. (1 reader comment)
CNBC in February proved itself to be the undisputed world leader of fake financial news when it allowed Andrew Left to hijack the airwaves for personal gain. (2 reader comments)
A few best practices to help journalists and PR professionals make life easier for one another.
Only two weeks into the job, and already our new President has violated a half-dozen of the cardinal principles of public relations. (3 reader comments)
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