PR Positions Cannabis as Part of Fit, Healthy Lifestyle
Fri, Jan. 18, 2019
By Eric Yaverbaum
PR, not marketing, will drive the conversation about cannabis away from recreational use towards its role in maintaining a fit and healthy lifestyle.
| Category: Healthcare PR | Return to Latest News |
PR, not marketing, will drive the conversation about cannabis away from recreational use towards its role in maintaining a fit and healthy lifestyle.
Diffusion focuses Felix Gray's PR as D-T-C eyewear brand seeks to hike awareness of dangers to exposure to blue light emitted from computer screens, smartphones.
The appetite for healthcare information among American consumers continues to rise, according to a new study from Weber Shandwick and KRC Research, but their trust in the information they receive is not keeping pace. (1 reader comment)
To reach Baby Boomers, healthcare organizations need to promote an active lifestyle and pay closer attention to local media.
A reflection on this year’s healthcare media landscape, and some thoughts on where it’s going in 2019. (1 reader comment)
Why counting the number of rows to the nearest exit could be the way to save your client’s reputation.
The pharmaceutical and biotech world has a reputation problem, and the practice of using social media to engender trust among stakeholders has been beset by its own recent challenges, as those social channels too have now fallen under public scrutiny.
Healthcare companies must go beyond traditional PR tactics and take a stand on social issues if they want to connect with today’s conscious consumer.
How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand.
Why brands in the medical device world require a different approach to marketing. (1 reader comment)
Communication pros must educate their clients on how digital media has democratized the healthcare landscape and has changed the ways in which consumers are now engaging with health information.
Insights and recommendations on how to find a new, shared voice during an acquisition.
Marketers play a critical role in helping hospitals and health systems achieve their business objectives, and are finally being leveraged more thoroughly, allowing access for these organizations to interact with the communities they serve. (1 reader comment)
Washington may look as dysfunctional as ever, but new leaders with savvy PR skills may help return healthcare to a more "regular order." (1 reader comment)
An integrated communications approach is invaluable for emerging healthcare companies looking to pursue an IPO.
PR professionals in today’s healthcare world are tasked with providing deeper, more strategic evaluations of our clients’ target audiences. We can do that by developing personal, meaningful connections with people that are built on shared interests and demonstrate trust, credibility and an understanding of what they need.
Although trust in the healthcare industry appears untroubled globally, Edelman’s 2018 Trust Barometer has discovered a troubling flux at local levels.
What drugmakers should consider in their current approaches to healthcare prices. (1 reader comment)
A new movement is encouraging women to make their health and self-care a priority.
PR pros navigating today’s complex healthcare world should remember that they serve as guardians of the art of change, and must communicate how healthcare leaders play a pivotal role in shaping the industry’s ongoing evolution. (1 reader comment)
Creativity should be at a PR agency’s core, not simply a task undertaken by a single department.
The healthcare industry’s biggest pain points are also playing an important role in driving transformation and innovation.
How AI and chatbots can support healthcare communicators’ work and enhance their ability to foster creativity and relationships.
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