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Americans who are most resistant to receiving a COVID-19 vaccine cite a lack of critical information regarding vaccines’ safety and potential side effects, according to a recent study.
The US spends much more than any other country on healthcare—and the bill keeps on growing. How do we bring those costs under control? Reinventing how the system communicates with itself can drive efficiencies that can increase both ease of access and quality of care for more people in addition to saving money.
Weber Shandwick launches Plan Vx, an initiative to help business leaders get the message out about the COVID-19 vaccine.
Healthcare marketing and communications network W2O Group has rebranded under a new name, Real Chemistry.
Susan Drew, who has more than 20 years of PR experience, has joined Finn Partners’ New York health practice leadership group.
W2O Group chief Jim Weiss continues his firm’s acquisition binge by adding Swoop and IPM.ai data-driven technology firms to its line-up.
Michelle Peluso, IBM’s CMO and senior VP for digital sales, is joining CVS Health on Jan. 25 as chief customer officer, a new position.
SKDKnickerbocker hires healthcare pro Erin Weinstein to expand/defend ObamaCare and promote vaccine safety.
Connecticut signs McDowell Communications Group for $250K three-month push for COVID-19 education and PR surrounding the rollout of the vaccines.
San Francisco’s LaunchSquad handles Ellume, which received Food and Drug Administration emergency authorization as the first over-the-counter at-home COVID-19 test.
Nearly one in five vaccine skeptics said nothing could convince them to take a COVID-19 vaccine, according to a new survey, but nearly the same number admitted they’d have a change of heart if someone whom they knew took the vaccine without issue.
One of the most urgent priorities of the new Biden Administration will be tackling the COVID pandemic and providing health care security to millions of Americans. So, we will likely see President-elect Biden use his executive authority to advance many of his healthcare priorities very early in his Administration.
What it takes for health IT agencies to survive in today’s healthcare environment.
A look into the unprecedented communications challenges faced by the nursing home industry during the COVID-19 pandemic.
Communicating their efforts to find a solution while staying ahead of potential reputational risks will be paramount for pharma companies searching for a COVID-19 vaccine.
Physicians in recent years have begun leveraging social media platforms for social and political advocacy work. Here’s why PR pros should embrace this emerging trend.
Nuanced skills are prerequisites for success as companies move from development to commercialization.
Why capturing audiences and building credibility and communities should be integral parts of a brand’s integrated communications program.
Using the right channels to provide clear, consistent information that reaches physicians, staff, patients and the public has never been more critical.
If our industry has learned anything this year, it’s that communications needs to lead.
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