A Transformative Decade for Health Communicators
Thu, Jan. 16, 2020
By Tim Bird
As the new decade dawns, here are some of the anticipated changes in health communications as well as potential opportunities for improving health in the 2020s.
| Category: Healthcare PR | Return to Latest News |
As the new decade dawns, here are some of the anticipated changes in health communications as well as potential opportunities for improving health in the 2020s.
Roxanne Taylor, former Accenture chief marketing and communications officer will join Memorial Sloan Kettering Cancer Center on Feb. 3 as its chief marketing and communications officer.
ICR Inc. has recruited Weber Shandwick alum, Kate Coyle, as senior VP in its healthcare practice.
Bristol-Myers Squibb has named healthcare PR veteran Kathryn Metcalfe executive VP, corporate affairs, effective Jan. 6.
Finn Partners has acquired Medical & Health Consulting, Paris-headquartered firm that works for biopharma, technology and medical devices outfits, to bolster its position in Europe.
FTI Consulting’s strategic communications unit has recruited Ann Bartling as senior managing director for its healthcare & life sciences team in London.
Zeno Group has hired Kevin Davidson as executive VP in charge of its healthcare business in New York and Washington.
Finn Partners has added Diana Scott, who most recently was senior VP at Porter Novelli's in her more than 20-year healthcare PR career, as partner in its health unit.
W20 has acquired Radius Digital Science, the Montclair, NJ-based firm that calls itself a “scientific visualization” company.
Leveraging communications to gain stakeholder buy-in and ensure deal success.
W2O has acquired ISO.Health, a London-based scientific and medical communications firm, in the aftermath of the October addition of Philadelphia–headquartered Arcus Medica.
Many healthcare providers are struggling to effectively utilize new technologies that were intended to streamline operations and make their lives—and the lives of their patients—easier. Here’s why the communications sector is uniquely poised to provide healthcare clients with the tools that allow them to accomplish their goals in a smarter, more strategic fashion.
The healthcare industry has grown significantly in recent years, with marketing agencies expanding their healthcare and wellness practices in response. But what’s often getting lost along the way is the targeted approach that’s needed to tell clients’ stories and meet their objectives. (1 reader comment)
Interpublic shops Weber Shandwick, Golin and The Axis Agency have won PR AOR duties for Covered California, which is the Golden State’s health insurance marketplace.
How the public and private sector are setting their differences aside and combining resources to focus on the shared goal of making a difference in cancer control and reducing the global cancer burden.
How a strategic integrated communications campaign can provide success to healthcare clients and life-changing information to the public.
Effective value communications in an era increasingly defined by an increased attention to price.
Why enhancing brand reputation and awareness are becoming more important than ever for today’s healthcare companies.
Making the case for value, especially in an environment as complex as healthcare, is imperative. But in an era of personalized medicine and historic innovation, justifying and communicating the value of health innovation comes with especially high stakes.
It’s time for our pharmaceutical leaders to get real on social media. (1 reader comment)
The cross-over effects of the PESO model and best practices for a multichannel approach to drive business results.
How to increase your agency's internal expertise by drawing on outside talent.
Media outreach strategies that drive results at the J.P. Morgan Healthcare Conference.
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