Enhancing Reputation Through Analytics
Thu, May 29, 2025
By Meredith Owen, Sherry Pudloski
Unlocking the power of analytics in reputational analysis for biopharma companies.
| Category: Healthcare PR | Return to Latest News |
Unlocking the power of analytics in reputational analysis for biopharma companies.
Why putting authentic stories of real people front and center of healthcare campaigns can humanize complex issues and give health marketing messages greater credibility and cultural resonance.
As healthcare PR, crisis communications, and digital marketing continues to evolve, marketing and PR strategies must keep up with shifting patient expectations, emerging digital trends, and the rapid integration of artificial intelligence.
LaVoieHealthScience lands $4M five-year pact with General Services Administration to provide public relations, marketing and leadership training services to the federal government.
A trend is gaining pace to limit or ban words in the U.S. government. Here’s why putting restrictions on the language we use poses a dangerous path for companies and institutions.
The Trump administration’s recent proposals to slash potentially life-saving research are a reminder of the importance of science advocates to communicate the value of their work in terms that everyone can understand.
Our dynamic, integrated information landscape demands an interconnected strategy that allows health communicators to amplify important messages and connect with audiences in efficient and meaningful ways.
The "digital natives" of Gen Z are having some reservations about the online health world, according to a new survey from Burson.
The public sentiment surrounding the tragic murder of UnitedHealthcare CEO Brian Thompson reveals the deep-seated resentment the American public harbors toward a health system they feel has abandoned them.
Elevance Health, the big Indianapolis-based healthcare insurer formerly known as Anthem, has hired Nathan Rich as VP-investor relations, effective Nov. 11.
Healthcare organizations can empower patients and build trust in an informational ecosystem where consumers are constantly forced to decipher fact from fiction.
Texas is emerging as a successful contender for federal and global biotechnology funding, and state government support for medical excellence is just one of several reasons why.
How communicators can leverage online information preferences to engage multigenerational health audiences.
An integrated approach is the best way for communications leaders at biotech and pharmaceutical companies to adapt and thrive in today’s ever-evolving life-sciences market.
Why identifying the end game is key to a winning biopharma PR strategy.
Public health campaigns are more authentic, relatable and effective when they focus on the voices and experiences of community members most impacted by public health issues.
Why compassion and empathy are key for lowering the temperature in a healthcare crisis.
Influencers in the healthcare sector can empower patients and engage with followers with an authenticity and emotional depth that AI simply can’t match.
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