The Inside News of PR & Marketing Communications

Last Updated: Fri., Nov. 16, 2018 @ 5:15 pm

Category: Healthcare PRReturn to Latest News

Americans Hunger for Healthcare Info

Tue, Nov. 13, 2018

By Steve Barnes

WeberThe appetite for healthcare information among American consumers continues to rise, according to a new study from Weber Shandwick and KRC Research, but their trust in the information they receive is not keeping pace. (1 reader comment)

Generation Gaps

Wed, Oct. 31, 2018

By Liam Collopy

Liam CollopyTo reach Baby Boomers, healthcare organizations need to promote an active lifestyle and pay closer attention to local media.

Healthcare, Today and Tomorrow

Tue, Oct. 30, 2018

By Sally Bain

Sally BainA reflection on this year’s healthcare media landscape, and some thoughts on where it’s going in 2019. (1 reader comment)

 

Social Media’s Eroding Trust Hits Healthcare Companies

Fri, Oct. 26, 2018

By Chris Iafolla

Chris IafollaThe pharmaceutical and biotech world has a reputation problem, and the practice of using social media to engender trust among stakeholders has been beset by its own recent challenges, as those social channels too have now fallen under public scrutiny.

Healthcare’s Challenger Brands

Tue, Oct. 23, 2018

By Amy Fisher

Amy FisherWhy brands in the medical device world require a different approach to marketing. (1 reader comment)

Digital Turns the Tables on Influence

Mon, Oct. 22, 2018

By Gil Bashe, Kristie Kuhl and John Bianchi

Gil Bashe, Kristie Kuhl and John BianchiCommunication pros must educate their clients on how digital media has democratized the healthcare landscape and has changed the ways in which consumers are now engaging with health information.

Why Great ‘Hospital Marketing’ is Just Great Marketing

Thu, Oct. 18, 2018

By Chris Bevolo

Chris BevoloMarketers play a critical role in helping hospitals and health systems achieve their business objectives, and are finally being leveraged more thoroughly, allowing access for these organizations to interact with the communities they serve. (1 reader comment)

Is DC Witnessing A Return to Normalcy for HealthCare?

Thu, Oct. 18, 2018

By William Pierce and Jennifer Sunshine

Pierce CunshineWashington may look as dysfunctional as ever, but new leaders with savvy PR skills may help return healthcare to a more "regular order." (1 reader comment)

Meaningful Relationships are Key to PR Success

Tue, Oct. 16, 2018

By Maria English

Maria EnglishPR professionals in today’s healthcare world are tasked with providing deeper, more strategic evaluations of our clients’ target audiences. We can do that by developing personal, meaningful connections with people that are built on shared interests and demonstrate trust, credibility and an understanding of what they need.

Returning Trust to the Local Health Experience

Mon, Oct. 15, 2018

By Susan Isenberg

Susan IsenbergAlthough trust in the healthcare industry appears untroubled globally, Edelman’s 2018 Trust Barometer has discovered a troubling flux at local levels.

The Art of Change

Wed, Oct. 10, 2018

By David Jarrard

David JarrardPR pros navigating today’s complex healthcare world should remember that they serve as guardians of the art of change, and must communicate how healthcare leaders play a pivotal role in shaping the industry’s ongoing evolution. (1 reader comment)

Oct. Issue Spotlights Healthcare PR

Thu, Oct. 4, 2018

By John O'Dwyer

O'Dwyer's Oct. '18 Healthcare & Medical PR MagazineOur 76-page annual issue on healthcare PR features articles from leading thought leaders in the field, plus profiles of 50 firms with expertise in this specialty.

Next up is technology PR in November.  Contact magazine editor Jon Gingerich, jon@odwyerpr.com, to get in the issue.