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Last Updated: Thu., Jun. 12, 2025 @ 5:15 pm

Category: Healthcare PRReturn to Latest News

The Power of Authentic Storytelling in an Artificial Age

Wed, May 21, 2025

By Katie Ferro

Katie FerroWhy putting authentic stories of real people front and center of healthcare campaigns can humanize complex issues and give health marketing messages greater credibility and cultural resonance.

Emerging Trends in Healthcare PR and Marketing

Mon, Mar. 31, 2025

By Chris Rosica

Chris RosicaAs healthcare PR, crisis communications, and digital marketing continues to evolve, marketing and PR strategies must keep up with shifting patient expectations, emerging digital trends, and the rapid integration of artificial intelligence.

LaVoieHealthScience Lands $4M GSA Pact

Thu, Mar. 27, 2025

By Steve Barnes

GSALaVoieHealthScience lands $4M five-year pact with General Services Administration to provide public relations, marketing and leadership training services to the federal government.

Beware of the Great Flattening

Fri, Mar. 21, 2025

By Richard Hatzfeld

Richard HatzfeldA trend is gaining pace to limit or ban words in the U.S. government. Here’s why putting restrictions on the language we use poses a dangerous path for companies and institutions.

Omnichannel Minds in a Fragmented World

Fri, Jan. 24, 2025

By Gil Bashe

BasheOur dynamic, integrated information landscape demands an interconnected strategy that allows health communicators to amplify important messages and connect with audiences in efficient and meaningful ways.

Gen Z Looks for IRL Health Experiences

Wed, Jan. 15, 2025

By Steve Barnes

Burson Study - Gen Z: Calling for Healthcare Connection and ChangeThe "digital natives" of Gen Z are having some reservations about the online health world, according to a new survey from Burson.

A Shock to the U.S. Health Industry

Fri, Dec. 13, 2024

By Gil Bashe

Gil BasheThe public sentiment surrounding the tragic murder of UnitedHealthcare CEO Brian Thompson reveals the deep-seated resentment the American public harbors toward a health system they feel has abandoned them.

Goldman Sachs’ Rich Takes IR Post at Elevance

Tue, Nov. 5, 2024

By Kevin McCauley

Nathan RichElevance Health, the big Indianapolis-based healthcare insurer formerly known as Anthem, has hired Nathan Rich as VP-investor relations, effective Nov. 11.

Why Texas is Getting Attention for Biomed Excellence

Mon, Oct. 28, 2024

By Thomas Graham

Thomas GrahamTexas is emerging as a successful contender for federal and global biotechnology funding, and state government support for medical excellence is just one of several reasons why.

A New Era Demands Redefining Your Team

Wed, Oct. 23, 2024

By Adam Pawluk

Adam PawlukAn integrated approach is the best way for communications leaders at biotech and pharmaceutical companies to adapt and thrive in today’s ever-evolving life-sciences market.

Planning for the Long Term

Tue, Oct. 22, 2024

By Mark Corbae

Mark CorbaeWhy identifying the end game is key to a winning biopharma PR strategy.

Managing a Healthcare Crisis

Wed, Oct. 16, 2024

By Dawn Dankner-Rosen, Mackenzie Maher

 Dawn Dankner-Rosen and Mackenzie MaherWhy compassion and empathy are key for lowering the temperature in a healthcare crisis.

The Irreplaceable Human Touch

Tue, Oct. 15, 2024

By Rhiannon Dourado

DouradoInfluencers in the healthcare sector can empower patients and engage with followers with an authenticity and emotional depth that AI simply can’t match.