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Megan Svensen, who did a seven-year stint as managing director at W2O Group, has joined Lippe Taylor as executive VP-healthcare as the New York firm expands its biopharmaceutical and medical device businesses.
Departing FDA commissioner Scott Gottlieb adopted sound policies in a range of matters ranging from e-cigarettes to opioids to real world evidence. What's next for the FDA? (1 reader comment)
When revolutions happen slowly, it’s easy to miss just how revolutionary they are. One such revolution is the democratization of healthcare that has occurred within living memory.
Tom Jones, who headed Ketchum's North American health practice, has joined independent shop Finn Partners as head of the health & wellness practice.
Finn Partners has named Joe Hulihan, MD, who had headed Johnson & Johnson’s Janssen Neuroscience medical affairs team, for the medical advisor slot.
Health Unlimited has recruited Jason Galla-Barth as the leader of its brand promotion practice in the UK and Dan Burgess as director of digital engagement in the US.
Srikant (Sri) Ramaswami, executive VP/healthcare at rbb Communications, has joined Caris Life Sciences as VP-chief communications officer.
PR, not marketing, will drive the conversation about cannabis away from recreational use towards its role in maintaining a fit and healthy lifestyle. (2 reader comments)
Diffusion focuses Felix Gray's PR as D-T-C eyewear brand seeks to hike awareness of dangers to exposure to blue light emitted from computer screens, smartphones.
The appetite for healthcare information among American consumers continues to rise, according to a new study from Weber Shandwick and KRC Research, but their trust in the information they receive is not keeping pace. (1 reader comment)
To reach Baby Boomers, healthcare organizations need to promote an active lifestyle and pay closer attention to local media.
A reflection on this year’s healthcare media landscape, and some thoughts on where it’s going in 2019. (1 reader comment)
Why counting the number of rows to the nearest exit could be the way to save your client’s reputation.
The pharmaceutical and biotech world has a reputation problem, and the practice of using social media to engender trust among stakeholders has been beset by its own recent challenges, as those social channels too have now fallen under public scrutiny.
Healthcare companies must go beyond traditional PR tactics and take a stand on social issues if they want to connect with today’s conscious consumer.
How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand.
Why brands in the medical device world require a different approach to marketing. (1 reader comment)
Communication pros must educate their clients on how digital media has democratized the healthcare landscape and has changed the ways in which consumers are now engaging with health information.
Insights and recommendations on how to find a new, shared voice during an acquisition.
Marketers play a critical role in helping hospitals and health systems achieve their business objectives, and are finally being leveraged more thoroughly, allowing access for these organizations to interact with the communities they serve. (1 reader comment)
Washington may look as dysfunctional as ever, but new leaders with savvy PR skills may help return healthcare to a more "regular order." (1 reader comment)
An integrated communications approach is invaluable for emerging healthcare companies looking to pursue an IPO.
PR professionals in today’s healthcare world are tasked with providing deeper, more strategic evaluations of our clients’ target audiences. We can do that by developing personal, meaningful connections with people that are built on shared interests and demonstrate trust, credibility and an understanding of what they need.
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