The Inside News of PR & Marketing Communications

Last Updated: Thu., Nov. 14, 2019 @ 5:10 pm

Category: Healthcare PRReturn to Latest News

Finn Partners Recruits PN Health Vet Scott

Tue, Nov. 12, 2019

By Kevin McCauley

Diana ScottFinn Partners has added Diana Scott, who most recently was senior VP at Porter Novelli's in her more than 20-year healthcare PR career, as partner in its health unit.

W2O Scoops Up Radius Digital Science

Mon, Nov. 11, 2019

By Kevin McCauley

RadiusW20 has acquired Radius Digital Science, the Montclair, NJ-based firm that calls itself a “scientific visualization” company.

W2O Acquires London's ISO.Health MedEd Firm

Tue, Nov. 5, 2019

By Kevin McCauley

ISOW2O has acquired ISO.Health, a London-based scientific and medical communications firm, in the aftermath of the October addition of Philadelphia–headquartered Arcus Medica.

Let’s Start Using the Right Tools

Mon, Nov. 4, 2019

By David Jarrard and Reed Smith

David Jarrard and Reed SmithMany healthcare providers are struggling to effectively utilize new technologies that were intended to streamline operations and make their lives—and the lives of their patients—easier. Here’s why the communications sector is uniquely poised to provide healthcare clients with the tools that allow them to accomplish their goals in a smarter, more strategic fashion.

Navigating an Ever-Changing Healthcare Market

Fri, Nov. 1, 2019

By Jacolyn Gleason

Jacolyn GleasonThe healthcare industry has grown significantly in recent years, with marketing agencies expanding their healthcare and wellness practices in response. But what’s often getting lost along the way is the targeted approach that’s needed to tell clients’ stories and meet their objectives. (1 reader comment)

Power in Numbers: Fighting Cancer the Way It Fights Us

Thu, Oct. 31, 2019

By Melissa Gomez

Melissa GomezHow the public and private sector are setting their differences aside and combining resources to focus on the shared goal of making a difference in cancer control and reducing the global cancer burden.

Communicating the Value of Next Generation Therapies

Thu, Oct. 24, 2019

By Robert Schooling

Robert SchoolingMaking the case for value, especially in an environment as complex as healthcare, is imperative. But in an era of personalized medicine and historic innovation, justifying and communicating the value of health innovation comes with especially high stakes.

Making the Most at J.P. Morgan

Fri, Oct. 18, 2019

By Carrie Jones

Carrie JonesMedia outreach strategies that drive results at the J.P. Morgan Healthcare Conference.

Advancing Trust in Healthcare

Tue, Oct. 15, 2019

By Susan Isenberg

Susan IsenbergThe healthcare industry has witnessed historic innovations. Is consumer trust following suit?

W2O Acquires Arcus Medica

Wed, Oct. 9, 2019

By Kevin McCauley

ArcusW2O, which is O'Dwyer's No. 1 ranked healthcare firm, has acquired Arcus Medica, the Philadelphia-based medical and scientific communications shop.