PR & Marketing Communications News

Last Updated: Fri., Jan. 15, 2021 @ 5:06 pm

Category: Healthcare PRReturn to Latest News

W2O Scoops Up Swoop,

Thu, Jan. 7, 2021

By Kevin McCauley

Jim WeissW2O Group chief Jim Weiss continues his firm’s acquisition binge by adding Swoop and data-driven technology firms to its line-up.

IBM CMO Peluso Checks in at CVS Health 

Wed, Jan. 6, 2021

By Kevin McCauley

Michelle PelusoMichelle Peluso, IBM’s CMO and senior VP for digital sales, is joining CVS Health on Jan. 25 as chief customer officer, a new position.

Vaccine Skeptics Can Be Swayed by Peers

Mon, Dec. 14, 2020

By Jon Gingerich

COVID-19 VaccineNearly one in five vaccine skeptics said nothing could convince them to take a COVID-19 vaccine, according to a new survey, but nearly the same number admitted they’d have a change of heart if someone whom they knew took the vaccine without issue.

What to Expect from the Biden-Harris Administration in Healthcare

Fri, Nov. 13, 2020

By Michael Kempner

Michael KempnerOne of the most urgent priorities of the new Biden Administration will be tackling the COVID pandemic and providing health care security to millions of Americans. So, we will likely see President-elect Biden use his executive authority to advance many of his healthcare priorities very early in his Administration.

Pharma’s Shifting Reputation in the COVID Era

Fri, Nov. 6, 2020

By Simona Kormanikova, Bridie Lawlor O’Boyle, Camilla White

Camilla White, Simona Kormanikova and Bridie Lawlor O’BoylCommunicating their efforts to find a solution while staying ahead of potential reputational risks will be paramount for pharma companies searching for a COVID-19 vaccine.

Maybe Doctors Will Save Us All

Thu, Nov. 5, 2020

By Ken Deutsch, Julie Strack

Ken Deutsch and Julie StrackPhysicians in recent years have begun leveraging social media platforms for social and political advocacy work. Here’s why PR pros should embrace this emerging trend.

An Audience-First Approach to Media Activation

Tue, Nov. 3, 2020

By Chuck Hemann, Emily Poe

Emily Poe and Chuck HemannWhy capturing audiences and building credibility and communities should be integral parts of a brand’s integrated communications program.

Managing Healthcare Comms. Through a Pandemic

Mon, Nov. 2, 2020

By Liam Collopy, Jaime Maites

Jamie Maites and Liam CollopyUsing the right channels to provide clear, consistent information that reaches physicians, staff, patients and the public has never been more critical.

Empathy-Driven Brands Reimagine the Selling Model

Thu, Oct. 29, 2020

By Blake Schiller

Blake SchillerTraditional insight methodologies and selling strategies often miss eliciting an emotional connection with customers. Challenging this oversight is critical for brands engaging with healthcare pros as they face massive disruption. Taking a moment to listen, and demonstrating empathy, is the right thing to do for customers and your business.

Beyond COVID-19: Health’s Defining Moment for Trust

Wed, Oct. 28, 2020

By Courtney Gray Haupt

Courtney Gray HauptAs healthcare companies around the world work at breakneck speed to uncover solutions for COVID-19, they’re simultaneously embarking on a pivotal moment that could ultimately transform long-term trust in an industry often challenged reputationally. (1 reader comments)