PR & Marketing Communications News

Last Updated: Fri., May 14, 2021 @ 4:55 pm

Category: Healthcare PRReturn to Latest News

An Audience-First Approach to Media Activation

Tue, Nov. 3, 2020

By Chuck Hemann, Emily Poe

Emily Poe and Chuck HemannWhy capturing audiences and building credibility and communities should be integral parts of a brand’s integrated communications program.

Managing Healthcare Comms. Through a Pandemic

Mon, Nov. 2, 2020

By Liam Collopy, Jaime Maites

Jamie Maites and Liam CollopyUsing the right channels to provide clear, consistent information that reaches physicians, staff, patients and the public has never been more critical.

Empathy-Driven Brands Reimagine the Selling Model

Thu, Oct. 29, 2020

By Blake Schiller

Blake SchillerTraditional insight methodologies and selling strategies often miss eliciting an emotional connection with customers. Challenging this oversight is critical for brands engaging with healthcare pros as they face massive disruption. Taking a moment to listen, and demonstrating empathy, is the right thing to do for customers and your business.

Beyond COVID-19: Health’s Defining Moment for Trust

Wed, Oct. 28, 2020

By Courtney Gray Haupt

Courtney Gray HauptAs healthcare companies around the world work at breakneck speed to uncover solutions for COVID-19, they’re simultaneously embarking on a pivotal moment that could ultimately transform long-term trust in an industry often challenged reputationally. (1 reader comments)

The Impact of the Pandemic

Wed, Oct. 21, 2020

By Kate Coyle

Kate Coyle2020 has reinforced and confirmed some of communications’ core tenets, and may also be responsible for driving a new era for healthcare solutions.

Congress, Car Sales and Healthcare

Tue, Oct. 20, 2020

By Chowning J. Aguilera

Chowning J. AguileraThe healthcare sector has witnessed an erosion of trust in recent years, and with COVID-19, provider organizations’ reputations have reached new lows. Here’s how hospitals, health systems and medical groups can navigate through this barrier and earn back consumer confidence.

When the Communicator Becomes the Patient

Tue, Oct. 13, 2020

By Jennifer Brantley

Jennifer BrantleyHow one PR pro’s journey to the “other side” of healthcare communications provided enough patient insights to last a lifetime.

Leading Through Awakening, Accountability and Equity

Mon, Oct. 12, 2020

By Cynthia Isaac

Cynthia IsaacLeaders within the biotechnology, pharma and healthcare spaces recognize the value in taking a stance on diversity and inclusion issues, but are often uncertain on where to begin.

Shifting Healthcare Communications Strategies

Fri, Oct. 9, 2020

By Sharon Reis

Sharon ReisFailure to stay relevant is a catastrophe for PR professionals, but in the chaotic and uncertain COVID-19 era, keeping organizations and clients relevant has become the primary determinant of success.

In Crises, Health Sector Clients Need to Act

Tue, Oct. 6, 2020

By Arielle Bernstein Pinsof, John Bianchi, Michael Heinley

Arielle Bernstein Pinsof, John Bianchi and Michael HeinleyCrises have a way of revealing character, and the twin 2020 crises of systemic racism and the COVID-19 pandemic have demanded that companies take action.