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PR & Marketing Communications News

Last Updated: Mon., Mar. 1, 2021 @ 5:42 pm

Category: Healthcare PRReturn to Latest News

The Impact of the Pandemic

Wed, Oct. 21, 2020

By Kate Coyle

Kate Coyle2020 has reinforced and confirmed some of communications’ core tenets, and may also be responsible for driving a new era for healthcare solutions.

Congress, Car Sales and Healthcare

Tue, Oct. 20, 2020

By Chowning J. Aguilera

Chowning J. AguileraThe healthcare sector has witnessed an erosion of trust in recent years, and with COVID-19, provider organizations’ reputations have reached new lows. Here’s how hospitals, health systems and medical groups can navigate through this barrier and earn back consumer confidence.

When the Communicator Becomes the Patient

Tue, Oct. 13, 2020

By Jennifer Brantley

Jennifer BrantleyHow one PR pro’s journey to the “other side” of healthcare communications provided enough patient insights to last a lifetime.

Leading Through Awakening, Accountability and Equity

Mon, Oct. 12, 2020

By Cynthia Isaac

Cynthia IsaacLeaders within the biotechnology, pharma and healthcare spaces recognize the value in taking a stance on diversity and inclusion issues, but are often uncertain on where to begin.

Shifting Healthcare Communications Strategies

Fri, Oct. 9, 2020

By Sharon Reis

Sharon ReisFailure to stay relevant is a catastrophe for PR professionals, but in the chaotic and uncertain COVID-19 era, keeping organizations and clients relevant has become the primary determinant of success.

In Crises, Health Sector Clients Need to Act

Tue, Oct. 6, 2020

By Arielle Bernstein Pinsof, John Bianchi, Michael Heinley

Arielle Bernstein Pinsof, John Bianchi and Michael HeinleyCrises have a way of revealing character, and the twin 2020 crises of systemic racism and the COVID-19 pandemic have demanded that companies take action.

W2O Launches Patient Activation Unit

Tue, Sep. 29, 2020

By Kevin McCauley

HUW2O has launched Hū, which will work to boost the number of people willing to take part in clinical drug/medical device trials.

W2O Acquires Elysia Group

Thu, Sep. 24, 2020

By Kevin McCauley

ElysiaW2O, the No. 1 ranked independent healthcare PR firm, has acquired Elysia Group, an economic and outcomes research outfit based in New York.

PR's Top Pros Talk: Kym White

Wed, Sep. 23, 2020

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Kym White, SVP & Chief Comms. Officer, CVS Health
CVS chief communications officer Kym White talks with Doug Simon about the challenges of meeting all the messaging needs of a large, multi-faceted healthcare company in the latest “PR’s Top Pros Talk” video.

COVID-19 Pandemic Hits Health Insurance

Thu, Sep. 17, 2020

By Steve Barnes

FinnHealth insurance coverage is taking a hit due to COVID-19, and the loss of coverage is coming down hardest on Black Americans and young people, according to a new survey from Finn Partners.

Juul Labs' Troy Takes Advisor Spot at Leavitt

Fri, Aug. 21, 2020

By Kevin McCauley

Tevi TroyTevi Troy, who was VP public policy at Juul Labs, has signed on as advisor at Leavitt Partners, the intelligence gathering and consulting shop that helps clients navigate the rapidly changing healthcare market.

Consumers Voice Concerns Over Health Data Security

Fri, Aug. 14, 2020

By Steve Barnes

W2OAs healthcare providers increasingly depend on personal health data to fuel such services as COVID trackers, consumers are concerned about how much control they have over that data, according to a new study from W2O.