Staying Ahead of the Curve in Healthcare Communications
Fri, Oct. 3, 2025
By Suchi Sherpa
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| On the PR’s Top Pros Talk podcast, Doug Simon sat down with Jen Dobrzelecki, Senior Vice President and Healthcare Group Lead at Padilla, to discuss how healthcare communicators are adapting to the media landscape. |



James Williams, who was commissioner of Virginia’s Dept. of Social Services, has joined BGR Group as a senior VP.
Sophie Taylor-Roberts, who most recently was managing director of Hill & Knowlton's UK healthcare unit, has joined Finn Partners to helm its British healthcare group.
FTI Consulting has named Liz Goodman senior managing director in the healthcare and life sciences practice in the strategic communications unit.
Michael O’Brien, who was most recently head of US healthcare public relations at ICR Healthcare, is joining APCO as a senior director.
Brenna Terry, global healthcare chair at Burson, has joined Real Chemistry as a president within its integrated communications unit.
Pam Jenkins, who was Weber Shandwick’s chief PA and public health officer, is the new CEO of Shatterproof, a nonprofit dedicated to ending the addiction crisis.
How the illusion of savings in the health insurance industry shifts the real cost to patients—and erodes public trust.
Unlocking the power of analytics in reputational analysis for biopharma companies.
Why putting authentic stories of real people front and center of healthcare campaigns can humanize complex issues and give health marketing messages greater credibility and cultural resonance.
As healthcare PR, crisis communications, and digital marketing continues to evolve, marketing and PR strategies must keep up with shifting patient expectations, emerging digital trends, and the rapid integration of artificial intelligence.
LaVoieHealthScience lands $4M five-year pact with General Services Administration to provide public relations, marketing and leadership training services to the federal government.
A trend is gaining pace to limit or ban words in the U.S. government. Here’s why putting restrictions on the language we use poses a dangerous path for companies and institutions.
The "digital natives" of Gen Z are having some reservations about the online health world, according to a new survey from Burson.
The public sentiment surrounding the tragic murder of UnitedHealthcare CEO Brian Thompson reveals the deep-seated resentment the American public harbors toward a health system they feel has abandoned them.




















