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Last Updated: Thu., Mar. 12, 2026 @ 6:01 pm

Category: Healthcare PRReturn to Latest News

Staying Ahead of the Curve in Healthcare Communications

Fri, Oct. 3, 2025

By Suchi Sherpa

O'Dwyer's/DS Simon Video Interview Series: Jen Dobrzelecki, Sr. VP, Healthcare, Padilla
On the PR’s Top Pros Talk podcast, Doug Simon sat down with Jen Dobrzelecki, Senior Vice President and Healthcare Group Lead at Padilla, to discuss how healthcare communicators are adapting to the media landscape.

Navigating the Trust Paradox in Healthcare Communications

Tue, Sep. 23, 2025

By Suchi Sherpa

O'Dwyer's/DS Simon Video Interview Series: Mathew Shearman, Global Chair of Health Practice, APCO
On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Mathew Shearman, Global Chair of the Health Practice at APCO, about findings from the firm’s most recent Pulse Check survey of more than 1,500 Americans.

Finn Hires Taylor-Roberts to Helm UK Health Unit

Wed, Aug. 13, 2025

By Kevin McCauley

Sophie Taylor-RobertsSophie Taylor-Roberts, who most recently was managing director of Hill & Knowlton's UK healthcare unit, has joined Finn Partners to helm its British healthcare group.

Healthcare Pro Goodman Joins FTI's PR Unit

Mon, Jul. 28, 2025

By Kevin McCauley

Elizabeth GoodmanFTI Consulting has named Liz Goodman senior managing director in the healthcare and life sciences practice in the strategic communications unit.

ICR US Health Head Joins APCO

Wed, Jul. 16, 2025

By Steve Barnes

Michael O'BrienMichael O’Brien, who was most recently head of US healthcare public relations at ICR Healthcare, is joining APCO as a senior director.

Weber Shandwick's Jenkins to Helm Shatterproof

Mon, Jun. 30, 2025

By Kevin McCauley

Pam JenkinsPam Jenkins, who was Weber Shandwick’s chief PA and public health officer, is the new CEO of Shatterproof, a nonprofit dedicated to ending the addiction crisis.

The Insurance Shell Game

Tue, Jun. 24, 2025

By Gil Bashe

BasheHow the illusion of savings in the health insurance industry shifts the real cost to patients—and erodes public trust.

The Power of Authentic Storytelling in an Artificial Age

Wed, May 21, 2025

By Katie Ferro

Katie FerroWhy putting authentic stories of real people front and center of healthcare campaigns can humanize complex issues and give health marketing messages greater credibility and cultural resonance.

Emerging Trends in Healthcare PR and Marketing

Mon, Mar. 31, 2025

By Chris Rosica

Chris RosicaAs healthcare PR, crisis communications, and digital marketing continues to evolve, marketing and PR strategies must keep up with shifting patient expectations, emerging digital trends, and the rapid integration of artificial intelligence.

LaVoieHealthScience Lands $4M GSA Pact

Thu, Mar. 27, 2025

By Steve Barnes

GSALaVoieHealthScience lands $4M five-year pact with General Services Administration to provide public relations, marketing and leadership training services to the federal government.

Beware of the Great Flattening

Fri, Mar. 21, 2025

By Richard Hatzfeld

Richard HatzfeldA trend is gaining pace to limit or ban words in the U.S. government. Here’s why putting restrictions on the language we use poses a dangerous path for companies and institutions.

Omnichannel Minds in a Fragmented World

Fri, Jan. 24, 2025

By Gil Bashe

BasheOur dynamic, integrated information landscape demands an interconnected strategy that allows health communicators to amplify important messages and connect with audiences in efficient and meaningful ways.

Gen Z Looks for IRL Health Experiences

Wed, Jan. 15, 2025

By Steve Barnes

Burson Study - Gen Z: Calling for Healthcare Connection and ChangeThe "digital natives" of Gen Z are having some reservations about the online health world, according to a new survey from Burson.

A Shock to the U.S. Health Industry

Fri, Dec. 13, 2024

By Gil Bashe

Gil BasheThe public sentiment surrounding the tragic murder of UnitedHealthcare CEO Brian Thompson reveals the deep-seated resentment the American public harbors toward a health system they feel has abandoned them.