Weber Shandwick has hired Louis Massaia, executive VP/chief creative officer at Havas Health & You, as its first CCO for the North America healthcare group.
He will work on key accounts such as Moderna and Novartis and spearhead the creative strategy for the health team.
During his 25-year career, Massaia worked as EVP/creative director at both Saatchi & Saatchi Wellness and GSW/Palio and SVP/CD at The CementBloc.
He has handled clients such as Pfizer, Johnson & Johnson, Narcan, Celgene and Arena Pharma.
Weber Shandwick also has promoted Angela Mears to the New York chief creative officer slot.
The 11-year veteran of the Interpublic unit had been global executive creative director for the western region (Los Angeles, San Francisco and Seattle).
She led creative for McDonald’s, Airbnb, Genentech, Columbia Sportswear and VMware.
Joy Farber Kolo, North America CEO, said the bar for creative that moves minds, culture and business has never been higher.
She “can’t wait to see the impact these powerhouse leads bring to these pivotal roles.”