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| Nelson Fernandez |
Nelson Fernandez, former North American chair of APCO Worldwide and managing director of Burson-Marsteller, has joined Volunteers in Medicine Berkshires as director of communications and PA.
He is in charge of internal/external communications, public policy issues and outreach to stakeholders.
The Berkshire Eagle noted that Fernandez moved to the Massachusetts region four years ago and had been serving as a VIMB volunteer for the past year.
He has more than 30 years of PR experience and has counseled Pfizer, IBM, Altria, Kraft, McCormick, Ford Foundation and Accenture.
Fernandez launched Crosby Street Consultants in May 2019 after a nearly 13-year run at APCO, in which he co-founded the New York offices of the DC-based firm.
Founded in 2013, VIMB provides healthcare services to people who are ineligible for health insurance and income-qualified.
It has offices in Pittsfield and Great Barrington.
Healing the Sick Care System: Why People Matter, a new book from FINN Partners chair global health and purpose Gil Bashe, says that the current healthcare system is not broken because it lacks innovation, talent or investment, but because it has lost sight of the people it exists to serve.
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
Supreme Group, healthcare marketing and communications platform, has merged its Amendola Communications (Fountain Hills, AZ) and Health+Commerce (Newport Beach, CA) units to form Supreme Communications, a full-service PR shop, under Ketchum alum Nicky Battle.
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story.
