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| Nelson Fernandez |
Nelson Fernandez, former North American chair of APCO Worldwide and managing director of Burson-Marsteller, has joined Volunteers in Medicine Berkshires as director of communications and PA.
He is in charge of internal/external communications, public policy issues and outreach to stakeholders.
The Berkshire Eagle noted that Fernandez moved to the Massachusetts region four years ago and had been serving as a VIMB volunteer for the past year.
He has more than 30 years of PR experience and has counseled Pfizer, IBM, Altria, Kraft, McCormick, Ford Foundation and Accenture.
Fernandez launched Crosby Street Consultants in May 2019 after a nearly 13-year run at APCO, in which he co-founded the New York offices of the DC-based firm.
Founded in 2013, VIMB provides healthcare services to people who are ineligible for health insurance and income-qualified.
It has offices in Pittsfield and Great Barrington.
Jim Weiss, founder & chairman of Real Chemistry, has joined the board of ICR Inc. as it steps up its healthcare capital markets offering.
Ruder Finn has hired Kelly Yoder, who spent a dozen years at Weber Shandwick rising to North America health lead, as managing director, global head of health & life sciences.
ICR has named John Capodanno head of US healthcare corporate communications and Matthew Willey managing director in its medical technology and diagnostics practice. 
April is National Minority Health Month, spotlighting the urgency to improve health outcomes in communities of color.
In a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is influencing media relations and healthcare communications.
