Nelson Fernandez, former North American chair of APCO Worldwide and managing director of Burson-Marsteller, has joined Volunteers in Medicine Berkshires as director of communications and PA.
He is in charge of internal/external communications, public policy issues and outreach to stakeholders.
The Berkshire Eagle noted that Fernandez moved to the Massachusetts region four years ago and had been serving as a VIMB volunteer for the past year.
He has more than 30 years of PR experience and has counseled Pfizer, IBM, Altria, Kraft, McCormick, Ford Foundation and Accenture.
Fernandez launched Crosby Street Consultants in May 2019 after a nearly 13-year run at APCO, in which he co-founded the New York offices of the DC-based firm.
Founded in 2013, VIMB provides healthcare services to people who are ineligible for health insurance and income-qualified.
It has offices in Pittsfield and Great Barrington.