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| Lilit Bargar |
Lilit Bargar, who was most recently an EVP in the healthcare practice at Weber Shandwick, comes on board at GCI Health as EVP, corporate practice lead.
At Weber Shandwick, Bargar oversaw corporate thought leadership through executive communications for pharmaceutical clients. Before coming to Weber, she served as group SVP at Marina Maher Communications, focusing on healthcare corporate communications.
At GCI Health, Bargar will work with pharmaceutical leaders to build their corporate brand as well as Implementing strategies for above-brand storytelling and though leadership.
“Lilit is a dynamic strategist and storyteller who will play a pivotal role in advancing our practice, helping to lead health companies and their executives as they navigate the complexities of today’s communications landscape and rise as leaders in their field,” said GCI Group global CEO Kristin Cahill.
Healing the Sick Care System: Why People Matter, a new book from FINN Partners chair global health and purpose Gil Bashe, says that the current healthcare system is not broken because it lacks innovation, talent or investment, but because it has lost sight of the people it exists to serve.
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
Supreme Group, healthcare marketing and communications platform, has merged its Amendola Communications (Fountain Hills, AZ) and Health+Commerce (Newport Beach, CA) units to form Supreme Communications, a full-service PR shop, under Ketchum alum Nicky Battle.
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story.
