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| Lo Isidro |
Lo Isidro, senior director at Real Chemistry with more than a decade of strategic communications and PA experience, has joined Narrative Strategies.
At Real Chemistry, which is O’Dwyer’s top ranked healthcare company, Isidro helped biotechs and pharmaceutical companies navigate policy and regulatory issues across the US.
Earlier, Isidro oversaw issue advocacy campaigns and led communications on economic matters for Stand Together, and served as national communications director for Americans for Prosperity, the Koch-backed grassroots advocacy organization.
Isidro also did a stint as press secretary for Republican Kentucky Congressman Tom Massie.
Ken Spain, Narrative CEO/founding partner, said Isidro’s “wealth of experience and successful track record directing multifaceted communications and advocacy campaigns is an immediate value add,” for the DC-based firm.
Jim Weiss, founder & chairman of Real Chemistry, has joined the board of ICR Inc. as it steps up its healthcare capital markets offering.
Ruder Finn has hired Kelly Yoder, who spent a dozen years at Weber Shandwick rising to North America health lead, as managing director, global head of health & life sciences.
ICR has named John Capodanno head of US healthcare corporate communications and Matthew Willey managing director in its medical technology and diagnostics practice. 
April is National Minority Health Month, spotlighting the urgency to improve health outcomes in communities of color.
In a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is influencing media relations and healthcare communications.
