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| Gary Nuzzi |
Gary Nuzzi, who was senior VP and PA practice lead at Adfero, has joined CVS Health as VP-PA at the Woonsocket, RI-based pharmacy chain and health benefits provider.
His role is to tell the CVS Health story to policymakers and influencers.
Nuzzi spent a decade at Adfero, joining the DC-headquartered shop as director of interactive services.
Prior to Adfero, he worked at Burson-Marsteller and was an online communications specialist at The Brookings Institution.
CVS Health CEO Karen Lynch reported an 11 percent jump in first-half revenues to $158M. Net income rose by five percent to $5.3M.
The company completed the $70B acquisition of Aetna Inc. in November 2018. It is one of the largest deals in the healthcare sector.
To increase the influence of health-related social media content, communicators need to change the focus from influencers to the audiences they are trying to reach.
AI has increasingly become the first place patients, caregivers and HCPs go to for answers to health-related questions. This fundamentally changes the role of healthcare communications.
To negotiate the demands of media, investors, regulators and the market, communicators to make sure that their narrative they construct is defensible every stop of the way.
In a health landscape crowded with claims, brands earn trust by pairing credible proof with human stories, cultural relevance, and empowerment.
Binaytara, the Bellevue, WA-based nonprofit dedicated to improving access to cancer care and fostering scientific research, has appointed FINN Partners as its global PR firm.
