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Finn Partners and OffScrip Health will handle a storytelling campaign for a new coalition to address the obstacles that rural patient communities face accessing healthcare, the White House announced Feb. 2.
The coalition is part of President Biden’s “Cancer Moonshot” effort to reduce cancer deaths by at least 50 percent over the next 25 years and improve the care for people and families surviving cancer.
In October, Finn and OffScrip Health, digital media platform, launched a multimedia campaign, “Heartbreak in America’s Heartland–Crisis in Rural America” to raise awareness of the challenges that people in rural areas face in getting healthcare.
For the Cancer Moonshot’s coalition, Finn and OffScrip Health will highlight the critical issues impacting rural areas’ health, such as access to care, broadband infrastructure, consumer goods, clean water and telehealth.
Coalition members include American Cancer Society Cancer Action Network, Stupid Cancer, Triage Cancer, Prevent Cancer Foundation, National Coalition for Cancer Survivorship, Tigerlily Foundation, Cancer and Careers, and Fight Colorectal Cancer Patient Advocate Foundation.
Jim Weiss, founder & chairman of Real Chemistry, has joined the board of ICR Inc. as it steps up its healthcare capital markets offering.
Ruder Finn has hired Kelly Yoder, who spent a dozen years at Weber Shandwick rising to North America health lead, as managing director, global head of health & life sciences.
ICR has named John Capodanno head of US healthcare corporate communications and Matthew Willey managing director in its medical technology and diagnostics practice. 
April is National Minority Health Month, spotlighting the urgency to improve health outcomes in communities of color.
In a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is influencing media relations and healthcare communications.
