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Finn Partners and OffScrip Health will handle a storytelling campaign for a new coalition to address the obstacles that rural patient communities face accessing healthcare, the White House announced Feb. 2.
The coalition is part of President Biden’s “Cancer Moonshot” effort to reduce cancer deaths by at least 50 percent over the next 25 years and improve the care for people and families surviving cancer.
In October, Finn and OffScrip Health, digital media platform, launched a multimedia campaign, “Heartbreak in America’s Heartland–Crisis in Rural America” to raise awareness of the challenges that people in rural areas face in getting healthcare.
For the Cancer Moonshot’s coalition, Finn and OffScrip Health will highlight the critical issues impacting rural areas’ health, such as access to care, broadband infrastructure, consumer goods, clean water and telehealth.
Coalition members include American Cancer Society Cancer Action Network, Stupid Cancer, Triage Cancer, Prevent Cancer Foundation, National Coalition for Cancer Survivorship, Tigerlily Foundation, Cancer and Careers, and Fight Colorectal Cancer Patient Advocate Foundation.
Lo Isidro, senior director at Real Chemistry with more than a decade of strategic communications and PA experience, has joined Narrative Strategies.
Nelson Fernandez, former North American chair of APCO Worldwide and managing director of Burson-Marsteller, has joined Volunteers in Medicine Berkshires as director of communications and PA.
Lilit Bargar, who was most recently an EVP in the healthcare practice at Weber Shandwick, comes on board at GCI Health as EVP, corporate practice lead.
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