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| Lisa Davidson |
Lisa Davidson exits her role as managing director at Havas Health & You to become executive VP and lead for client services and global business development at Bliss Bio Health, the Next Practices Group’s life sciences marketing communications firm. She will be based in the firm’s New York office.
Before coming on board at Havas in 2020, Davidson held leadership positions at BCW, Burson-Marsteller and Porter Novelli.
She brings expertise in pre-clinical and clinical educational campaigns, advocacy development, product marketing, medical devices, reputation, and issues management.
Davidson’s hiring follows the January appointment of Gloria Vanderham to serve as CEO of both Next Practices Group Health and Bliss Bio Health.
“Our team and clients will benefit from Lisa’s deep experience in working ‘from atom to access’ with both integrated agency teams and healthcare companies in a wide range of disease areas,” said Vanderham. “Lisa will help us redefine the life sciences and healthcare marketing communications landscape.”
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
Supreme Group, healthcare marketing and communications platform, has merged its Amendola Communications (Fountain Hills, AZ) and Health+Commerce (Newport Beach, CA) units to form Supreme Communications, a full-service PR shop, under Ketchum alum Nicky Battle.
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story.
Havilah Clarke, head of marketing and communications at the Huntsman Mental Health Foundation and Institute, has joined Purposeful Advisors as a managing director.
