Ryan Lilly, who launched Matter Communications’ Matter Health unit, has joined MikeWorldWide to head its rebranded health practice.
As senior VP & managing director of MWW Health, Lilly will oversee clients such as Rite Aid, Delta Dental, RWJBarnabas Health, Pycnogenol, IntelyCare, CSL Behring, Cerebral and OMRON.
MWW Health will focus on reputation management, impact/ESG, CEO & executive visibility, issues management, advocacy and thought leadership.
Lilly said healthcare is in the midst of a true renaissance, requiring brands to be bold and bring fresh approaches to the market, or risk being left behind.
“As client partners let go of 'because we've always done it that way methodology,' they need to collaborate with specialized practitioners who can help them embrace today's complexity and pace of change with confidence,” he said.
MWW ranked No. 15 in O’Dwyer’s healthcare rankings with 2022 fee income of $12M.