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| Ryan Lilly |
Ryan Lilly, who launched Matter Communications’ Matter Health unit, has joined MikeWorldWide to head its rebranded health practice.
As senior VP & managing director of MWW Health, Lilly will oversee clients such as Rite Aid, Delta Dental, RWJBarnabas Health, Pycnogenol, IntelyCare, CSL Behring, Cerebral and OMRON.
MWW Health will focus on reputation management, impact/ESG, CEO & executive visibility, issues management, advocacy and thought leadership.
Lilly said healthcare is in the midst of a true renaissance, requiring brands to be bold and bring fresh approaches to the market, or risk being left behind.
“As client partners let go of 'because we've always done it that way methodology,' they need to collaborate with specialized practitioners who can help them embrace today's complexity and pace of change with confidence,” he said.
MWW ranked No. 15 in O’Dwyer’s healthcare rankings with 2022 fee income of $12M.
AI has increasingly become the first place patients, caregivers and HCPs go to for answers to health-related questions. This fundamentally changes the role of healthcare communications.
To negotiate the demands of media, investors, regulators and the market, communicators to make sure that their narrative they construct is defensible every stop of the way.
In a health landscape crowded with claims, brands earn trust by pairing credible proof with human stories, cultural relevance, and empowerment.
Binaytara, the Bellevue, WA-based nonprofit dedicated to improving access to cancer care and fostering scientific research, has appointed FINN Partners as its global PR firm.
Jeffrey Sturchio is joining Finn Partners’ health policy and impact group as senior advisor to counsel clients on the issues shaping global health and innovation access.
