Dara Busch is the co-CEO of 5WPR, and leader of its award-winning Consumer division, which is comprised of its Lifestyle, Beauty, Health and Wellness, and Consumer Packaged Goods practices. As co-CEO, Dara oversees agency functions including Human Resources, Marketing, and Business Development, and supports overall agency operations. Dara is also instrumental in working to build and oversee the agency's Florida office.

Under Dara's leadership, 5WPR has been named one of Inc. Magazine's Best Workplaces, a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, and has been awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year.

Since joining 5W nearly a decade ago, Dara has built 5W's consumer division into an industry powerhouse known for its ability to craft and execute strategic communications plans that build brands, drive sales, and cement clients at the intersection of consumer behavior and cultural moments.

Dara was most recently honored by the American Business Awards as their 2023 Woman of the Year: PR and Marketing. She has also been named one of Campaign's 2023 US Inspiring Women, and has been named Female Executive of the Year in the PR & Communications category by the TITAN Women in Business Awards. Other accolades include being honored as a Game Changer inRagan's Top Women in Communications Awards and receiving a Silver Stevie Award in the Maverick of the Year "Women in Business" category.

Stories by Dara Busch

•

Breaking Through Clutter with Multi-Channel Experiences (PR Research) Mon., Apr. 22, 2024 Consumers who once demanded convenience now require consistent, multi-channel experiences that cater to them at every point. Brands must have a clear, audience-appropriate, and channel-specific voice across all platforms.

•

Influencing Consumers to Travel  (Travel PR) Tue., Nov. 28, 2023 As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list.

•

The Most Important Data for Effective Crisis Response Management (Crisis Communications) Thu., May 18, 2023 Some businesses may focus on real-time data to inform how they mitigate a crisis, while others might use historical data to help determine the best course forward. Let’s examine the data that matters the most for effective crisis response management.

•	How to Make Your Brand Splurge-Worthy  (Consumer) Tue., Mar. 28, 2023 Since consumers are prioritizing saving but simultaneously making selective high-priced purchases, marketers need to look at what drives spending and garner insights on how brands can become more “splurge-worthy.”

•	Better-For-You Snacks and PR (Food & Beverage PR) Fri., Jun. 3, 2022 Several tried and true strategies for doing successful food public relations to promote a healthy snack brand.