Misinformation Plays Big Role in Vaccine Social Media Mix
Fri, May 14, 2021
By Steve Barnes
Misinformation plays a large role in online discussions about COVID vaccines, according to a new study from LLYC.
| Category: PR Research | Return to Latest News |
Misinformation plays a large role in online discussions about COVID vaccines, according to a new study from LLYC.
Only O'Dwyer's ranks firms by 19 PR specialties. This year's charts for healthcare, financial, technology, travel, food & beverage and professional services are now live on the site.
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The top 130 independent PR firms posted a 3.8 percent gain to $3B in combined fee income during pandemic 2020 and a 2.9 percent dip to 15,832 in year-end overall employment, according to O’Dwyer’s 2021 annual rankings. PR Firms by SpecialtyAgriculture | Automotive/Transportation | Beauty/Fashion/Lifestyle | Education | Energy | Entertainment/Cultural | Env./Sustain./Greentech/PA | Financial PR/IR | Food & Beverage | Healthcare | Home Furnishings | Industrial | Non-Profits | Professional Svcs. | Purpose/CSR | Real Estate Fin. & Dev. | Sports | Technology | Travel & Economic Dev. PR Firms by City/RegionAtlanta | Chicago | Connecticut | Boston | Florida | Los Angeles | Miami | Midwest| New York & NJ | Pennsylvania | San Francisco | Southeast | Texas | Wash., D.C. | West |
A report from Marathon Strategies looks at how much social media drive legislative action when it comes to social justice reforms.
The role of research, analysis and evaluation in communications is rapidly growing, and a new report from the Institute for Public Relations explains how PR pros can keep up with the industry’s information revolution.
Americans reject the idea that a COVID-19 vaccine should be required in order to return to the workplace, according to special report of the Edelman Trust Barometer.
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A study from LLYC says that “companies must reinvent themselves to manage talent,” and offers some tips for those that want to successfully manage their employees in a workplace that has been permanently changed by the COVID-19 pandemic.
The deadline for this year’s rankings of PR firms, a benchmark study of the growth of the industry since 1970, is Fri., Mar. 12.
The average G20 company has taken a 10 percent hit in revenue over the course of the COVID-19 pandemic, according to the latest quarterly FTI Resilience Barometer report.
Brand quality, loyalty provide little defense in era of "cancel culture," according to survey conducted by Porter Novelli.
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Richard Edelman says the U.S. is living in an “era of information bankruptcy” as his firm today released the Edelman 2021 Trust Barometer.
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Not only do marketing professionals say they are doing more with less these days, they are also trying to do that on a playing field where the goalposts keep moving, according to a survey by The Analyst Syndicate and events company SINC.
Whether it’s for leisure or professional travel, Black Americans are an increasingly pivotal factor in the overall travel market, a new study from MMGY Global says.
Virtual events and webcasts are booming in today’s work-from-home world, according to a new study from Intrado Digital Media.
The confidence level of female leaders is on the rise, while male leaders are becoming less confident, according to the latest edition of Worldcom’s Global Confidence Index.
In a world where fear levels are rapidly on the rise, brands are often providing a sense of security for consumers, according to a new study from Edelman.
Nearly all PR pros say they are aware of diversity, equity & inclusion practices, and a large majority of them are comfortable advising clients and stakeholders on DEI issues, according to a new study from Muck Rack.
Nearly all of the financial and business journalists surveyed in a Prosek Partners study said that they are using PR professionals as much or more than they did before the pandemic.
Direct-to-market brands are already big, and over the next five years they are likely to get even bigger, adding another headache for traditional retailers slammed by COVID-19 and the dominant presence of online shopping, according to a new study from Diffusion.
The best recipe for success in the current PR market? Be a healthcare-oriented firm. That’s the conclusion reached by a new survey from law firm Davis & Gilbert.
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