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Last Updated: Fri., Jul. 1, 2022 @ 1:33 pm

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PR Agency Profitability Up in 2021

Tue, Jun. 14, 2022

By Jon Gingerich

Graph showing growth

North American PR agencies saw 2021 operating profits on the upswing following 2020 and even besting pre-COVID levels, according to the latest annual industry report from Gould+Partners.

Brands Boost Social Togetherness, Says FH

Fri, Jun. 10, 2022

By Steve Barnes

FleishmanHillard's True Global Intelligence Unit study - The Togetherness EconomyBrands are in a key position to foster social togetherness, according to a new study from FleishmanHillard’s TRUE Global Intelligence unit.

Sports Fans Cheer CryptoCurrency, NFTs

Tue, Jun. 7, 2022

By Steve Barnes

Seton HallSports fans are becoming a major market for cryptocurrency and NFTs, according to a new survey conducted by Seton Hall University.

Trustworthiness Pays Dividends

Tue, May 24, 2022

By Steve Barnes

Boston Consulting Group report on what AI reveals about trust in the world's largest companiesCompanies that are perceived as being more trustworthy are seeing the results of that in their financial performance, according to a new report from Boston Consulting Group.

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Ukraine Response Bolsters Trust in Western Democracies

Mon, May 23, 2022

By Kevin McCauley

EdelmanTrust in western democracies is on the rise due to their robust response to Russia’s invasion of Ukraine, according to a special geopolitical report of Edelman’s Trust Barometer released today.

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Pitch Response Rates Slide in Q1 2022

Fri, Apr. 15, 2022

By Steve Barnes

PropelResponse rates to pitches fell in the first quarter of 2022, according to a new study from earned media management platform Propel, and one of the best ways to combat that trend is to keep things short and simple.

Purple Strategiesí Driver Steers to BCW

Wed, Apr. 13, 2022

By Kevin McCauley

Nick DriverNick Driver, who was senior insights strategist at Purple Strategies, has moved to BCW as senior VP, North America research lead.

Journos Say PR Credibility Drops

Thu, Mar. 17, 2022

By Steve Barnes

Muck RackThe number of journalists who see CEOs and company PR professionals as credible sources has dropped in the past year, according to a new survey from Muck Rack.

Workplaces Lead Diversity Charge

Wed, Mar. 16, 2022

By Steve Barnes

RutgersWorkplaces are taking the lead in turning the US into a more pluralistic nation, according to a new study from Taft Communications and Rutgers University.

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Drop in Trust Affects Healthcare Decisions

Thu, Mar. 10, 2022

By Steve Barnes

Edelman TrustTrust plays a major role in consumer decisions about vaccine compliance and preventive care, according to a newly released study from Edelman.

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Super Bowl Ads Fail To Spur Consumer Buys

Fri, Feb. 11, 2022

By Steve Barnes

Super BowlThe power of the Super Bowl ad is still considerable for both sports fans and non-fans—but it does have its limits, a new study from Seton Hall University says.

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Open Pitch Rates Slipped in '21

Tue, Jan. 25, 2022

By Steve Barnes

PropelJournalists opened email pitches far less often in 2021 than they did in 2020, according to a new report issued by PR software company Propel.

Edelman Finds Big Jump in Gov't, Media Distrust

Tue, Jan. 18, 2022

By Kevin McCauley

Edelman Trust Barometer 2022The number of people who view government and media as divisive forces in society grew sharply during the past year, according to Edelman’s 22nd Trust Barometer released today.

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Consumers Go Shopping on Social Media Channels

Wed, Jan. 12, 2022

By Steve Barnes

IMFConsumers are shopping directly on social media channels more than ever, often bypassing traditional online retailers, according to a new study from the Influencer Marketing Factory.

Spring Releases Salary Report

Fri, Jan. 7, 2022

By Steve Barnes

SpringSpring Associates has released the 2022 edition of its Official PR Salary & Bonus Report, which presents newly updated information about PR compensation across the country.