Companies Fall Short When it Comes to Hiring PR Firms
Fri, Aug. 2, 2019
By Steve Barnes
Companies don't do a lot of homework when it comes to hiring PR firms, according to a survey published by the Institute for Public Relations.
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Companies don't do a lot of homework when it comes to hiring PR firms, according to a survey published by the Institute for Public Relations.
As the importance of social media in the news gathering process continues to grow, Twitter rules the social media roost with most journalists, according to a new survey from Muck Rack. (1 reader comment)
Chinese consumers are avoiding American products to show their support for their country in the tariff war with the US, according to a survey released by Brunswick Group. (1 reader comment)
Despite the reputational hits that the tech sector has been taking recently, a new study from FleishmanHillard finds that in the US and UK, trust in tech remains surprisingly high.
Firms in the fintech sector outpace those in other areas of finance when it comes to content marketing, according to a new BackBay Communicatons study.
Nielsen today unveiled its "Informed Influencers and Powerful Purchasers" report of the 22.6M Asian-American market, a demographic that it believes “offers unparalleled marketing opportunity for business and brands.”
PR teams are wasting a surprising amount of time on manual data entry, according to Muck Rack's "The State of PR 2019" study.
"Relevant" and "resilient" Facebook tops W2O's survey of how companies engage and interact with consumers.
Work-life balance and a welcoming corporate culture are increasingly being seen as key factors in strengthening worker satisfaction and retaining employees over the long term, according to research released March 28 by FTI Consulting and women’s leadership firm Mine The Gap.
March Madness is a bigger draw for US consumers than the Mueller Report, but almost half of them don’t really care about either one, according to a new poll conducted by Finn Partners. (2 reader comments)
Jennifer Granston, a 19-year veteran of tech powerhouse WE Communications, has moved to media analytics company Zignal Labs as head of strategy & insights, a newly created role.
The bedrock principle of PR is third-party recognition. O’Dwyer's has been doing annual PR firm rankings for 48 years and its name is well known in the business world.
Deadline Extended: Fri., Mar. 15
Salaries and hourly rates are up slightly for PR agency pros, in-house communicators and consultants, a new report from executive search firm Spring Associates says.
Consumers have higher-than-average expectations from food retailers, tech companies and the fashion industry when it comes to corporate social responsibility, according to a new study from B2B research, ratings and reviews firm Clutch. (1 reader comment)
Just watching the Super Bowl of TV doesn't cut it for younger consumers who want to engage with The Big Game, according to study by BCW's Fan Experience unit and research outfit PSB.
CEOs say bottom line, not CSR, is top priority, according to poll. Sixty percent of respondents are not likely to speak about any social issue in 2019.
Hill+Knowlton has recruited Lilly Kofler as US director of behavioral science and the first US hire for its H+K Smarter unit.
Edelman reports a slight uptick in people’s trust in business, NGOs, government and media, according to its 2019 Trust Barometer released today. (2 reader comments)
Communicators support CEOs taking stands on key issues because they believe speaking out on hot button issues can benefit corporate reputations, according to a study by Weber Shandwick and KRC Research.
A study pinpointing illegal campaign contributions, sexual harassment or discrimination claims, and data hacks as the crises that have have the strongest effect on a company was named the #1 public interest insight of 2018 by the Institute for Public Relations.
Bah, Humbug. Consumers are less likely to open their wallets for disaster relief charities this year than they were in 2017, according to a study just released by Ketchum.
Barack and Michelle Obama may possess brand firepower but Donald Trump takes top honors as pitchman for goods/services, according to survey from MBLM. (1 reader comment)
Blue-chips are not very prepared to handle PR crises stemming from competitive threats, political instability, according to APCO Worldwide survey. (2 reader comments)
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