PR & Marketing Communications News

Last Updated: Thu., Dec. 12, 2019 @ 1:06 pm

Category: PR ResearchReturn to Latest News

Weber Shandwick Targets Cultural Risk

Tue, Dec. 3, 2019

By Steve Barnes

Sarah ClaytonWeber Shandwick and its United Minds management consultancy are offering companies a way to help assess and prepare for any cultural risks their organizations may face.

Media, PR Bolster D-T-C Brands

Tue, Nov. 26, 2019

By Steve Barnes

diffusionMedia and public relations programs are playing a big role in building trust for direct-to-consumer brands, according to a new study from Diffusion.

Data Privacy, Security Drive Brand Reputation

Fri, Nov. 15, 2019

By Steve Barnes

Ketchum 2019 Social Permission and Technology StudyData privacy and security are key drivers of brand reputation, according to a new study from Ketchum, which found that about half of consumers don't trust companies to keep their information safe.

Influencers Top Celebrities in Moving Products

Wed, Nov. 6, 2019

By Steve Barnes

influencersFor young consumers, the effect of influencers is already strong and is likely to increase in the years to come, according to a new study from Morning Consult. (1 reader comment)

Innovation 'Halo' Bolsters Brands

Wed, Oct. 30, 2019

By Steve Barnes

Diffusion 1Being perceived as innovative gives brands a boost in today’s marketplace—and tech plays a big role in creating that perception, according to a new report from Diffusion.

Social, Green Issues Top Concerns of Gen Zers

Wed, Oct. 23, 2019

By Steve Barnes

PorterA vast majority of Gen Zers say that they care about social and environmental issues—and they think companies should take action on them, according to the 2019 Porter Novelli/Cone Gen Z Purpose Study.

Brand-Produced Video Gets Good Press

Thu, Oct. 17, 2019

By Steve Barnes

Brand VisibilityBrand-produced video has become a key component in garnering positive media coverage, according to a new study from D S Simon Media.


Diverse, Inclusive Workforce Pays Dividends

Thu, Oct. 10, 2019

By Steve Barnes

BrodeurFostering a diverse, inclusive workforce can help companies in areas ranging from recruitment to employee morale to brand engagement, a new study from Brodeur Partners finds.

Juul's Corporate Image Goes Up in Smoke

Tue, Sep. 17, 2019

By Steve Barnes

JuulE-cigarette company Juul Labs has seen its corporate image take a big hit over the past year—sinking to the next to last spot out of more than 3,000 brands in a new survey from Morning Consult.

Twitter Is Major Source for Journalists

Wed, Jul. 3, 2019

By Steve Barnes

TwitterAs the importance of social media in the news gathering process continues to grow, Twitter rules the social media roost with most journalists, according to a new survey from Muck Rack. (1 reader comment)

Brunswick Finds Chinese Dodge US Goods

Fri, Jun. 28, 2019

By Kevin McCauley

BrunswickChinese consumers are avoiding American products to show their support for their country in the tariff war with the US, according to a survey released by Brunswick Group. (1 reader comment)

Most Consumers Still Trust Tech

Thu, Jun. 13, 2019

By Steve Barnes

John SaundersDespite the reputational hits that the tech sector has been taking recently, a new study from FleishmanHillard finds that in the US and UK, trust in tech remains surprisingly high.

Content Rules at Fintech Companies

Fri, May 10, 2019

By Steve Barnes

backbayFirms in the fintech sector outpace those in other areas of finance when it comes to content marketing, according to a new BackBay Communicatons study.

Asian-Americans: 'Unparalleled Marketing Opportunity'

Thu, May 9, 2019

By Kevin McCauley

Asian marketNielsen today unveiled its "Informed Influencers and Powerful Purchasers" report of the 22.6M Asian-American market, a demographic that it believes “offers unparalleled marketing opportunity for business and brands.”

Work-Life Balance Keeps Employees on Job

Fri, Mar. 29, 2019

By Steve Barnes

FTIWork-life balance and a welcoming corporate culture are increasingly being seen as key factors in strengthening worker satisfaction and retaining employees over the long term, according to research released March 28 by FTI Consulting and women’s leadership firm Mine The Gap.

March Madness Outscores Mueller in Finn Survey

Thu, Mar. 28, 2019

By Steve Barnes

March MadnessMarch Madness is a bigger draw for US consumers than the Mueller Report, but almost half of them don’t really care about either one, according to a new poll conducted by Finn Partners. (2 reader comments)

WE's Granston Shifts to Zignal Labs

Wed, Mar. 27, 2019

By Steve Barnes

Jennifer GranstonJennifer Granston, a 19-year veteran of tech powerhouse WE Communications, has moved to media analytics company Zignal Labs as head of strategy & insights, a newly created role.

Boost Your New Business Efforts

Mon, Feb. 11, 2019

By John O'Dwyer

O'Dwyer's PR Firm RankingsThe bedrock principle of PR is third-party recognition. O’Dwyer's has been doing annual PR firm rankings for 48 years and its name is well known in the business world.

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Salaries Rise for PR Pros

Thu, Feb. 7, 2019

By Steve Barnes

Spring StudySalaries and hourly rates are up slightly for PR agency pros, in-house communicators and consultants, a new report from executive search firm Spring Associates says.

CSR Expectations High for Food/Tech/Fashion Cos.

Wed, Feb. 6, 2019

By Steve Barnes

ClutchConsumers have higher-than-average expectations from food retailers, tech companies and the fashion industry when it comes to corporate social responsibility, according to a new study from B2B research, ratings and reviews firm Clutch. (1 reader comment)