The Inside News of PR & Marketing Communications

Last Updated: Fri., Aug. 16, 2019 @ 2:50 pm

Category: PR ResearchReturn to Latest News

Twitter Is Major Source for Journalists

Wed, Jul. 3, 2019

By Steve Barnes

TwitterAs the importance of social media in the news gathering process continues to grow, Twitter rules the social media roost with most journalists, according to a new survey from Muck Rack. (1 reader comment)

Brunswick Finds Chinese Dodge US Goods

Fri, Jun. 28, 2019

By Kevin McCauley

BrunswickChinese consumers are avoiding American products to show their support for their country in the tariff war with the US, according to a survey released by Brunswick Group. (1 reader comment)

Most Consumers Still Trust Tech

Thu, Jun. 13, 2019

By Steve Barnes

John SaundersDespite the reputational hits that the tech sector has been taking recently, a new study from FleishmanHillard finds that in the US and UK, trust in tech remains surprisingly high.

Content Rules at Fintech Companies

Fri, May 10, 2019

By Steve Barnes

backbayFirms in the fintech sector outpace those in other areas of finance when it comes to content marketing, according to a new BackBay Communicatons study.

Asian-Americans: 'Unparalleled Marketing Opportunity'

Thu, May 9, 2019

By Kevin McCauley

Asian marketNielsen today unveiled its "Informed Influencers and Powerful Purchasers" report of the 22.6M Asian-American market, a demographic that it believes “offers unparalleled marketing opportunity for business and brands.”

Work-Life Balance Keeps Employees on Job

Fri, Mar. 29, 2019

By Steve Barnes

FTIWork-life balance and a welcoming corporate culture are increasingly being seen as key factors in strengthening worker satisfaction and retaining employees over the long term, according to research released March 28 by FTI Consulting and women’s leadership firm Mine The Gap.

March Madness Outscores Mueller in Finn Survey

Thu, Mar. 28, 2019

By Steve Barnes

March MadnessMarch Madness is a bigger draw for US consumers than the Mueller Report, but almost half of them don’t really care about either one, according to a new poll conducted by Finn Partners. (2 reader comments)

WE's Granston Shifts to Zignal Labs

Wed, Mar. 27, 2019

By Steve Barnes

Jennifer GranstonJennifer Granston, a 19-year veteran of tech powerhouse WE Communications, has moved to media analytics company Zignal Labs as head of strategy & insights, a newly created role.

Boost Your New Business Efforts

Mon, Feb. 11, 2019

By John O'Dwyer

O'Dwyer's PR Firm RankingsThe bedrock principle of PR is third-party recognition. O’Dwyer's has been doing annual PR firm rankings for 48 years and its name is well known in the business world.

Deadline Extended: Fri., Mar. 15

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Salaries Rise for PR Pros

Thu, Feb. 7, 2019

By Steve Barnes

Spring StudySalaries and hourly rates are up slightly for PR agency pros, in-house communicators and consultants, a new report from executive search firm Spring Associates says.

CSR Expectations High for Food/Tech/Fashion Cos.

Wed, Feb. 6, 2019

By Steve Barnes

ClutchConsumers have higher-than-average expectations from food retailers, tech companies and the fashion industry when it comes to corporate social responsibility, according to a new study from B2B research, ratings and reviews firm Clutch. (1 reader comment)

Millennials Want to Engage With Super Bowl

Tue, Jan. 29, 2019

By Steve Barnes

Super BowlJust watching the Super Bowl of TV doesn't cut it for younger consumers who want to engage with The Big Game, according to study by BCW's Fan Experience unit and research outfit PSB.

CEOs Say Profit, Not CSR, is Top Priority

Fri, Jan. 25, 2019

By Steve Barnes

AnnenbergCEOs say bottom line, not CSR, is top priority, according to poll. Sixty percent of respondents are not likely to speak about any social issue in 2019.

Edelman Finds Slight Uptick in Trust

Mon, Jan. 21, 2019

By Kevin McCauley

EdelmanEdelman reports a slight uptick in people’s trust in business, NGOs, government and media, according to its 2019 Trust Barometer released today. (2 reader comments)

Communicators See Benefits from CEO Activism

Thu, Jan. 17, 2019

By Steve Barnes

Weber Shandwick & KRC Research StudyCommunicators support CEOs taking stands on key issues because they believe speaking out on hot button issues can benefit corporate reputations, according to a study by Weber Shandwick and KRC Research.

IPR Unveils Top Research Studies of '18

Fri, Jan. 11, 2019

By Steve Barnes

IPRA study pinpointing illegal campaign contributions, sexual harassment or discrimination claims, and data hacks as the crises that have have the strongest effect on a company was named the #1 public interest insight of 2018 by the Institute for Public Relations.

Consumers Zip Wallets to Disaster Aid

Fri, Dec. 14, 2018

By Steve Barnes

Ketchum StudyBah, Humbug. Consumers are less likely to open their wallets for disaster relief charities this year than they were in 2017, according to a study just released by Ketchum. 


Obamas Have Brand Firepower, but Trump Closes Deal

Wed, Dec. 12, 2018

By Steve Barnes

ObamasBarack and Michelle Obama may possess brand firepower but Donald Trump takes top honors as pitchman for goods/services, according to survey from MBLM. (1 reader comment)

Blue-Chips Not Very Prepared for PR Crises

Wed, Dec. 5, 2018

By Steve Barnes

APCOBlue-chips are not very prepared to handle PR crises stemming from competitive threats, political instability, according to APCO Worldwide survey. (2 reader comments)