The Inside News of PR & Marketing Communications

Last Updated: Thu., Apr. 25, 2019 @ 8:04 am

Category: PR ResearchReturn to Latest News

Work-Life Balance Keeps Employees on Job

Fri, Mar. 29, 2019

By Steve Barnes

FTIWork-life balance and a welcoming corporate culture are increasingly being seen as key factors in strengthening worker satisfaction and retaining employees over the long term, according to research released March 28 by FTI Consulting and women’s leadership firm Mine The Gap.

March Madness Outscores Mueller in Finn Survey

Thu, Mar. 28, 2019

By Steve Barnes

March MadnessMarch Madness is a bigger draw for US consumers than the Mueller Report, but almost half of them don’t really care about either one, according to a new poll conducted by Finn Partners. (2 reader comments)

WE's Granston Shifts to Zignal Labs

Wed, Mar. 27, 2019

By Steve Barnes

Jennifer GranstonJennifer Granston, a 19-year veteran of tech powerhouse WE Communications, has moved to media analytics company Zignal Labs as head of strategy & insights, a newly created role.

Boost Your New Business Efforts

Mon, Feb. 11, 2019

By John O'Dwyer

O'Dwyer's PR Firm RankingsThe bedrock principle of PR is third-party recognition. O’Dwyer's has been doing annual PR firm rankings for 48 years and its name is well known in the business world.

Deadline Extended: Fri., Mar. 15

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Salaries Rise for PR Pros

Thu, Feb. 7, 2019

By Steve Barnes

Spring StudySalaries and hourly rates are up slightly for PR agency pros, in-house communicators and consultants, a new report from executive search firm Spring Associates says.

CSR Expectations High for Food/Tech/Fashion Cos.

Wed, Feb. 6, 2019

By Steve Barnes

ClutchConsumers have higher-than-average expectations from food retailers, tech companies and the fashion industry when it comes to corporate social responsibility, according to a new study from B2B research, ratings and reviews firm Clutch. (1 reader comment)

Millennials Want to Engage With Super Bowl

Tue, Jan. 29, 2019

By Steve Barnes

Super BowlJust watching the Super Bowl of TV doesn't cut it for younger consumers who want to engage with The Big Game, according to study by BCW's Fan Experience unit and research outfit PSB.

CEOs Say Profit, Not CSR, is Top Priority

Fri, Jan. 25, 2019

By Steve Barnes

AnnenbergCEOs say bottom line, not CSR, is top priority, according to poll. Sixty percent of respondents are not likely to speak about any social issue in 2019.

Edelman Finds Slight Uptick in Trust

Mon, Jan. 21, 2019

By Kevin McCauley

EdelmanEdelman reports a slight uptick in people’s trust in business, NGOs, government and media, according to its 2019 Trust Barometer released today. (2 reader comments)

Communicators See Benefits from CEO Activism

Thu, Jan. 17, 2019

By Steve Barnes

Weber Shandwick & KRC Research StudyCommunicators support CEOs taking stands on key issues because they believe speaking out on hot button issues can benefit corporate reputations, according to a study by Weber Shandwick and KRC Research.

IPR Unveils Top Research Studies of '18

Fri, Jan. 11, 2019

By Steve Barnes

IPRA study pinpointing illegal campaign contributions, sexual harassment or discrimination claims, and data hacks as the crises that have have the strongest effect on a company was named the #1 public interest insight of 2018 by the Institute for Public Relations.

Consumers Zip Wallets to Disaster Aid

Fri, Dec. 14, 2018

By Steve Barnes

Ketchum StudyBah, Humbug. Consumers are less likely to open their wallets for disaster relief charities this year than they were in 2017, according to a study just released by Ketchum. 

 

Obamas Have Brand Firepower, but Trump Closes Deal

Wed, Dec. 12, 2018

By Steve Barnes

ObamasBarack and Michelle Obama may possess brand firepower but Donald Trump takes top honors as pitchman for goods/services, according to survey from MBLM. (1 reader comment)

Blue-Chips Not Very Prepared for PR Crises

Wed, Dec. 5, 2018

By Steve Barnes

APCOBlue-chips are not very prepared to handle PR crises stemming from competitive threats, political instability, according to APCO Worldwide survey. (2 reader comments)

Big Investors Want Progress on Social Issues

Mon, Dec. 3, 2018

By Steve Barnes

EdelmanPublic companies need to address social issues if they want to win the trust of institutional investors, according to a new survey from Edelman. (1 reader comment)

E-tailing and Economy to Impact Holiday Shopping

Fri, Nov. 23, 2018

By Steve Barnes

She GiftsOnline shopping and expectations about the economy are set to impact the buying decisions women make this holiday shopping season, according to a survey from Lippe Taylor and women’s influencer platform SheSpeaks.

Amazon Leads Survey in Purpose and Reputation

Fri, Nov. 16, 2018

By Steve Barnes

Porter Cone 1A company’s sense of purpose plays a major role in its overall reputation, according to a new survey from Porter Novelli and Cone. Amazon led the survey in both categories.

Apple Shines as Top US Brand

Thu, Nov. 15, 2018

By Steve Barnes

Brandz Top 100 Most Valuable US Brands 2019Apple was rated the most valuable US brand in a study just released by WPP and Kantar Millward Brown. Google, Amazon, Microsoft and VISA rounded out the top five. (1 reader comment)

 

Wegmans Tops Societal ROI Index

Fri, Nov. 9, 2018

By Steve Barnes

Societal ROIWegmans comes out on top in the Societal ROI Index, a Finn Partners/Harris Poll collaboration that measures corporate reputations for social good.

Fast Pace of M&A Activity Likely to Keep Going

Thu, Nov. 8, 2018

By Steve Barnes

D&GThe pace of mergers and acquisitions in the public relations and integrated marketing communications sector shows little sign of slowing down, according to a survey just released by legal firm Davis & Gilbert.