PR News & Commentary

Last Updated: Fri., Jun. 11, 2021 @ 5:44 pm

Category: PR ResearchReturn to Latest News

O'Dwyer's Ranks PR Firms by 19 Specialties

Thu, Apr. 8, 2021

By John O'Dwyer

O'Dwyer's PR Firm Rankings SealOnly O'Dwyer's ranks firms by 19 PR specialties. This year's charts for healthcare, financial, technology, travel, food & beverage and professional services are now live on the site.

Independent PR Firms Posted 3.8% Growth in 2020

Mon, Apr. 5, 2021

By Kevin McCauley

Ranking of Top Independent PR Firms

The top 130 independent PR firms posted a 3.8 percent gain to $3B in combined fee income during pandemic 2020 and a 2.9 percent dip to 15,832 in year-end overall employment, according to O’Dwyer’s 2021 annual rankings.

PR Firms by Specialty

Agriculture | Automotive/Transportation | Beauty/Fashion/Lifestyle | Education | Energy | Entertainment/Cultural | Env./Sustain./Greentech/PA | Financial PR/IR | Food & Beverage | Healthcare | Home Furnishings | Industrial | Non-Profits | Professional Svcs. | Purpose/CSR | Real Estate Fin. & Dev. | Sports | Technology | Travel & Economic Dev.

PR Firms by City/Region

Atlanta | Chicago | Connecticut | Boston | Florida | Los Angeles | Miami | Midwest| New York & NJ | Pennsylvania | San Francisco | Southeast | Texas | Wash., D.C. | West

Social Media Drive Legislation

Thu, Mar. 18, 2021

By Steve Barnes

MarathonA report from Marathon Strategies looks at how much social media drive legislative action when it comes to social justice reforms.

IPR Issues Research Guide

Tue, Mar. 16, 2021

By Steve Barnes

Institute for Public Relations study on the PR industry's information revolutionThe role of research, analysis and evaluation in communications is rapidly growing, and a new report from the Institute for Public Relations explains how PR pros can keep up with the industry’s information revolution.

Corporate Reinvention Required to Retain Talent

Wed, Feb. 24, 2021

By Steve Barnes

LLYCA study from LLYC says that “companies must reinvent themselves to manage talent,” and offers some tips for those that want to successfully manage their employees in a workplace that has been permanently changed by the COVID-19 pandemic.

Companies Take Big Hit From COVID

Thu, Feb. 11, 2021

By Steve Barnes

FTIThe average G20 company has taken a 10 percent hit in revenue over the course of the COVID-19 pandemic, according to the latest quarterly FTI Resilience Barometer report.

Doing More With Less

Fri, Dec. 4, 2020

By Steve Barnes

The Pandemic's Impact on MarketingNot only do marketing professionals say they are doing more with less these days, they are also trying to do that on a playing field where the goalposts keep moving, according to a survey by The Analyst Syndicate and events company SINC.

Black Americans Help Drive Travel Market

Mon, Nov. 23, 2020

By Steve Barnes

MMGYWhether it’s for leisure or professional travel, Black Americans are an increasingly pivotal factor in the overall travel market, a new study from MMGY Global says.

Webcasts, Virtual Events Are Booming

Thu, Nov. 19, 2020

By Steve Barnes

Intrado Digital Media studyVirtual events and webcasts are booming in today’s work-from-home world, according to a new study from Intrado Digital Media.

Confidence of Female Leaders Rises

Wed, Nov. 18, 2020

By Steve Barnes

WorldcomThe confidence level of female leaders is on the rise, while male leaders are becoming less confident, according to the latest edition of Worldcom’s Global Confidence Index.

Brands Provide 'Sense of Security'

Tue, Nov. 10, 2020

By Steve Barnes

EdelmanIn a world where fear levels are rapidly on the rise, brands are often providing a sense of security for consumers, according to a new study from Edelman.

PR Pros Comfortable Advising Clients on DE&I

Wed, Nov. 4, 2020

By Steve Barnes

Muck RackNearly all PR pros say they are aware of diversity, equity & inclusion practices, and a large majority of them are comfortable advising clients and stakeholders on DEI issues, according to a new study from Muck Rack.

Reporters Need PR Pros More Than Ever

Tue, Oct. 27, 2020

By Steve Barnes

ProsekNearly all of the financial and business journalists surveyed in a Prosek Partners study said that they are using PR professionals as much or more than they did before the pandemic.

DTC Is On the Rise

Wed, Oct. 21, 2020

By Steve Barnes

Diffusion’s 2021 DTC Purchase Intent IndexDirect-to-market brands are already big, and over the next five years they are likely to get even bigger, adding another headache for traditional retailers slammed by COVID-19 and the dominant presence of online shopping, according to a new study from Diffusion.

Health, PA Firms Post Gains in COVID Year

Tue, Oct. 20, 2020

By Steve Barnes

D&GThe best recipe for success in the current PR market? Be a healthcare-oriented firm. That’s the conclusion reached by a new survey from law firm Davis & Gilbert.