Facebook Scores Marks for Relevance, Resilience
Fri, Apr. 12, 2019
By Steve Barnes
"Relevant" and "resilient" Facebook tops W2O's survey of how companies engage and interact with consumers.
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"Relevant" and "resilient" Facebook tops W2O's survey of how companies engage and interact with consumers.
Work-life balance and a welcoming corporate culture are increasingly being seen as key factors in strengthening worker satisfaction and retaining employees over the long term, according to research released March 28 by FTI Consulting and women’s leadership firm Mine The Gap.
March Madness is a bigger draw for US consumers than the Mueller Report, but almost half of them don’t really care about either one, according to a new poll conducted by Finn Partners. (2 reader comments)
Jennifer Granston, a 19-year veteran of tech powerhouse WE Communications, has moved to media analytics company Zignal Labs as head of strategy & insights, a newly created role.
The bedrock principle of PR is third-party recognition. O’Dwyer's has been doing annual PR firm rankings for 48 years and its name is well known in the business world.
Deadline Extended: Fri., Mar. 15
Salaries and hourly rates are up slightly for PR agency pros, in-house communicators and consultants, a new report from executive search firm Spring Associates says.
Consumers have higher-than-average expectations from food retailers, tech companies and the fashion industry when it comes to corporate social responsibility, according to a new study from B2B research, ratings and reviews firm Clutch. (1 reader comment)
Just watching the Super Bowl of TV doesn't cut it for younger consumers who want to engage with The Big Game, according to study by BCW's Fan Experience unit and research outfit PSB.
CEOs say bottom line, not CSR, is top priority, according to poll. Sixty percent of respondents are not likely to speak about any social issue in 2019.
Hill+Knowlton has recruited Lilly Kofler as US director of behavioral science and the first US hire for its H+K Smarter unit.
Edelman reports a slight uptick in people’s trust in business, NGOs, government and media, according to its 2019 Trust Barometer released today. (2 reader comments)
Communicators support CEOs taking stands on key issues because they believe speaking out on hot button issues can benefit corporate reputations, according to a study by Weber Shandwick and KRC Research.
A study pinpointing illegal campaign contributions, sexual harassment or discrimination claims, and data hacks as the crises that have have the strongest effect on a company was named the #1 public interest insight of 2018 by the Institute for Public Relations.
Bah, Humbug. Consumers are less likely to open their wallets for disaster relief charities this year than they were in 2017, according to a study just released by Ketchum.
Barack and Michelle Obama may possess brand firepower but Donald Trump takes top honors as pitchman for goods/services, according to survey from MBLM. (1 reader comment)
Blue-chips are not very prepared to handle PR crises stemming from competitive threats, political instability, according to APCO Worldwide survey. (2 reader comments)
Public companies need to address social issues if they want to win the trust of institutional investors, according to a new survey from Edelman. (1 reader comment)
Online shopping and expectations about the economy are set to impact the buying decisions women make this holiday shopping season, according to a survey from Lippe Taylor and women’s influencer platform SheSpeaks.
A company’s sense of purpose plays a major role in its overall reputation, according to a new survey from Porter Novelli and Cone. Amazon led the survey in both categories.
Apple was rated the most valuable US brand in a study just released by WPP and Kantar Millward Brown. Google, Amazon, Microsoft and VISA rounded out the top five. (1 reader comment)
Omnicom establishes AI Impact Group to measure threats posed by artificial intelligence on a client’s reputation. (2 reader comments)
Wegmans comes out on top in the Societal ROI Index, a Finn Partners/Harris Poll collaboration that measures corporate reputations for social good.
The pace of mergers and acquisitions in the public relations and integrated marketing communications sector shows little sign of slowing down, according to a survey just released by legal firm Davis & Gilbert.
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