Trader Joe's, AAA Ranked Most Authentic Brands
Fri, Sep. 18, 2020
By Steve Barnes
Trader Joe’s, AAA, Samsung, USAA and Target came out on top in Escalent’s newly released Brand Authenticity Index. (1 reader comment)
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Trader Joe’s, AAA, Samsung, USAA and Target came out on top in Escalent’s newly released Brand Authenticity Index. (1 reader comment)
The Trump administration’s mishandling of the COVID-19 pandemic has battered America’s image overseas, according to the Pew Research Center. (1 reader comment)
Women and parents are feeling the greatest emotional strain after six months of COVID-19 lockdowns, according to new research from Finn Partners.
Facebook users are evenly split as regards to trust in the platform and the brands that advertise on it, according to Lippe Taylor survey. (2 reader comments)
COVID-19 is uniquely impacting Blacks in communications, according to a new survey from Media Frenzy Global and the National Black Public Relations Society.
Businesses are increasingly being called upon to fill in the gap created by falling levels of trust in government institutions, according to a new study released by Weber Shandwick, United Minds and KRC Research.
Speaking out is paying off for CEOs, according to a new study conducted by FTI Consulting. Twelve of the top 15 firms in the study are headed by CEOs who place a premium on communications.
Once the COVID-19 pandemic has passed, most consumers want brands to create new communications messages that reflect a different, post-pandemic world.
Americans say brands have a moral obligation to address systemic racism, according to an Edelman Trust Barometer flash poll released following the murder of George Floyd. (1 reader comment)
As the nation reopens, 83 percent of employees say that if their work can be done remotely, they should not be required to return to their offices until "COVID-19 is no longer a threat," according to a survey conducted by the Institute for Public Relations and The Harris Poll. (2 reader comments)
Social distancing appears to be having a positive effect on the power of influencers, according to a new study from Matter Communications. Online brand communications, however, are lagging behind.
While Americans remain apprehensive about summer travel, a new survey that MMGY conducted for the U.S. Travel Association shows that the desire to make a warm-weather getaway has not completely vanished.
Despite trade tensions with the US, Chinese companies consider America their No. 1 growth market, according to a survey by Brunswick Group, which sees the emergence of "The Chinese Century." (2 reader comments)
Brands marketing to consumers with an interest in outdoor activities may be a beneficiary of the current “stay-at-home” world, according to a survey of outdoor enthusiasts from CGPR, a unit of French West Vaughan.
Nearly half (48 percent) of respondents already dealing with underlying health conditions are satisfied with the amount of information available to them about COVID-19, according to GCI Health poll.
The COVID-19 pandemic has bolstered trust in government, according to the first-ever Spring update of Edelman's Trust Barometer. (2 reader comments)
COVID-19 pandemic and plunging global financial markets drove consumer confidence today to two-year low, according to Morning Consult survey.
The Institute for Public Relations and Peppercomm are seeking input from communications executives to determine how companies are responding to the spread of the coronavirus.
Online brands need to prepare themselves for "a far greater level of consumer interaction and accountability," according to a new study.
Kantar, the world's biggest market research outfit, eyes former Saatchi & Saatchi and ITV CEO Adam Crozier for chairman spot.
Growing income inequality is killing the dreams of people throughout the world who feel the economic system is rigged against them, according to Edelman's 20th Trust Barometer.
Gen Z may be turning constant change into a way of life, but when it comes to their relationships with brands, they’re looking for a little stability, according to a study conducted by DeVries Global.
New categories auto/transportation, education, energy, industrial, non-profits, purpose/CSR and real estate finance & development bring the total number of PR specialties ranked by O'Dwyer's to 19.
Deadline: Mar. 6 Instructions (PDF)
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