PR & Marketing Communications News

Last Updated: Fri., Jan. 15, 2021 @ 5:06 pm

Category: PR ResearchReturn to Latest News

Doing More With Less

Fri, Dec. 4, 2020

By Steve Barnes

The Pandemic's Impact on MarketingNot only do marketing professionals say they are doing more with less these days, they are also trying to do that on a playing field where the goalposts keep moving, according to a survey by The Analyst Syndicate and events company SINC.

Black Americans Help Drive Travel Market

Mon, Nov. 23, 2020

By Steve Barnes

MMGYWhether it’s for leisure or professional travel, Black Americans are an increasingly pivotal factor in the overall travel market, a new study from MMGY Global says.

Webcasts, Virtual Events Are Booming

Thu, Nov. 19, 2020

By Steve Barnes

Intrado Digital Media studyVirtual events and webcasts are booming in today’s work-from-home world, according to a new study from Intrado Digital Media.

Confidence of Female Leaders Rises

Wed, Nov. 18, 2020

By Steve Barnes

WorldcomThe confidence level of female leaders is on the rise, while male leaders are becoming less confident, according to the latest edition of Worldcom’s Global Confidence Index.

Brands Provide 'Sense of Security'

Tue, Nov. 10, 2020

By Steve Barnes

EdelmanIn a world where fear levels are rapidly on the rise, brands are often providing a sense of security for consumers, according to a new study from Edelman.

PR Pros Comfortable Advising Clients on DE&I

Wed, Nov. 4, 2020

By Steve Barnes

Muck RackNearly all PR pros say they are aware of diversity, equity & inclusion practices, and a large majority of them are comfortable advising clients and stakeholders on DEI issues, according to a new study from Muck Rack.

Reporters Need PR Pros More Than Ever

Tue, Oct. 27, 2020

By Steve Barnes

ProsekNearly all of the financial and business journalists surveyed in a Prosek Partners study said that they are using PR professionals as much or more than they did before the pandemic.

DTC Is On the Rise

Wed, Oct. 21, 2020

By Steve Barnes

Diffusion’s 2021 DTC Purchase Intent IndexDirect-to-market brands are already big, and over the next five years they are likely to get even bigger, adding another headache for traditional retailers slammed by COVID-19 and the dominant presence of online shopping, according to a new study from Diffusion.

Health, PA Firms Post Gains in COVID Year

Tue, Oct. 20, 2020

By Steve Barnes

D&GThe best recipe for success in the current PR market? Be a healthcare-oriented firm. That’s the conclusion reached by a new survey from law firm Davis & Gilbert.

Measuring PR ROI: Google Analytics Tips for PR Pros

Tue, Oct. 20, 2020

By Ashley Glenn

Ashley GlennClients want hard data to show that they're getting a real return on their PR investment, and Google Analytics can help provide that data. Here are five key metrics that you should start tracking today.

COVID-19 Vaccine is No. 1 Topic in '21

Fri, Oct. 16, 2020

By Steve Barnes

USCCOVID-19 will remain top of mind for consumers in 2021, according to a survey that is part of the USC Center for Public Relations’ newly published 2021 Relevance Report.

Social Media Managers On the Move

Wed, Oct. 14, 2020

By Steve Barnes

Social MediaSocial media managers give themselves high marks for job performance, but few remain at their jobs for very long, according to career path survey.

Americans Worry Misinformation to Sway Election

Fri, Oct. 9, 2020

By Kevin McCauley

GallupMore than four in five Americans are concerned that misinformation on social media is going to affect the outcome of the presidential election, according to a Gallup/Knight Foundation poll. Respondents view Donald Trump as No. 1 source of misinformation.

The Purpose-Driven Brand

Fri, Oct. 2, 2020

By Jerry W. Thomas

Jerry ThomasSeveral studies have been published to prove, or claim to prove, that consumers are more likely to buy brands that espouse a noble purpose or support a good cause. But the truth is, few if any brands have conducted carefully controlled experiments to determine if a purpose or cause actually provides any brand lift.

COVID-19 Response Batters US Image Overseas

Wed, Sep. 16, 2020

By Kevin McCauley

COVIDThe Trump administration’s mishandling of the COVID-19 pandemic has battered America’s image overseas, according to the Pew Research Center.

Women, Parents Feel the Most COVID-19 Stress

Fri, Sep. 11, 2020

By Steve Barnes

COVIDWomen and parents are feeling the greatest emotional strain after six months of COVID-19 lockdowns, according to new research from Finn Partners.

Facebook Fans Split in Trust of Site

Fri, Aug. 28, 2020

By Steve Barnes

FacebookFacebook users are evenly split as regards to trust in the platform and the brands that advertise on it, according to Lippe Taylor survey.

COVID Takes Toll on Black PR Pros

Thu, Aug. 13, 2020

By Steve Barnes

COVIDCOVID-19 is uniquely impacting Blacks in communications, according to a new survey from Media Frenzy Global and the National Black Public Relations Society.