PR & Marketing Communications News

Last Updated: Mon., Sep. 28, 2020 @ 1:03 pm

Category: PR ResearchReturn to Latest News

COVID-19 Response Batters US Image Overseas

Wed, Sep. 16, 2020

By Kevin McCauley

COVIDThe Trump administration’s mishandling of the COVID-19 pandemic has battered America’s image overseas, according to the Pew Research Center. (1 reader comment)

 

Women, Parents Feel the Most COVID-19 Stress

Fri, Sep. 11, 2020

By Steve Barnes

COVIDWomen and parents are feeling the greatest emotional strain after six months of COVID-19 lockdowns, according to new research from Finn Partners.

Facebook Fans Split in Trust of Site

Fri, Aug. 28, 2020

By Steve Barnes

FacebookFacebook users are evenly split as regards to trust in the platform and the brands that advertise on it, according to Lippe Taylor survey. (2 reader comments)

COVID Takes Toll on Black PR Pros

Thu, Aug. 13, 2020

By Steve Barnes

COVIDCOVID-19 is uniquely impacting Blacks in communications, according to a new survey from Media Frenzy Global and the National Black Public Relations Society.

Businesses Pick Up Government's Slack

Tue, Jul. 28, 2020

By Steve Barnes

WeberBusinesses are increasingly being called upon to fill in the gap created by falling levels of trust in government institutions, according to a new study released by Weber Shandwick, United Minds and KRC Research.

Speaking Out Pays Off for CEOs—FTI Study

Tue, Jul. 14, 2020

By Steve Barnes

FTI Consulting Study: The CEO Brand and Its Impact on BusinessSpeaking out is paying off for CEOs, according to a new study conducted by FTI Consulting. Twelve of the top 15 firms in the study are headed by CEOs who place a premium on communications.

Brands Must Shift Messaging Post-COVID-19

Thu, Jun. 11, 2020

By Jon Gingerich

COVID

Once the COVID-19 pandemic has passed, most consumers want brands to create new communications messages that reflect a different, post-pandemic world.

Locked-Down Employees Are in No Rush to Return to Offices

Mon, Jun. 8, 2020

By Steve Barnes

IPRAs the nation reopens, 83 percent of employees say that if their work can be done remotely, they should not be required to return to their offices until "COVID-19 is no longer a threat," according to a survey conducted by the Institute for Public Relations and The Harris Poll. (2 reader comments)

Social Distancing Hikes Influence of Influencers

Wed, May 27, 2020

By Steve Barnes

MatterSocial distancing appears to be having a positive effect on the power of influencers, according to a new study from Matter Communications. Online brand communications, however, are lagging behind.

Still Making Summertime Vacation Plans

Fri, May 22, 2020

By Steve Barnes

MMGY1While Americans remain apprehensive about summer travel, a new survey that MMGY conducted for the U.S. Travel Association shows that the desire to make a warm-weather getaway has not completely vanished.

Chinese Business Leaders Target US

Tue, May 19, 2020

By Kevin McCauley

ChinaDespite trade tensions with the US, Chinese companies consider America their No. 1 growth market, according to a survey by Brunswick Group, which sees the emergence of "The Chinese Century." (2 reader comments)

'Lockdown' to Drive Outdoor Activity Brands

Fri, May 15, 2020

By Steve Barnes

Reach OutBrands marketing to consumers with an interest in outdoor activities may be a beneficiary of the current “stay-at-home” world, according to a survey of outdoor enthusiasts from CGPR, a unit of French West Vaughan.

At-Risk People Satisfied with COVID-19 Info

Thu, May 7, 2020

By Steve Barnes

Wendy LundNearly half (48 percent) of respondents already dealing with underlying health conditions are satisfied with the amount of information available to them about COVID-19, according to GCI Health poll.

COVID-19 Bolsters Trust in Government

Tue, May 5, 2020

By Kevin McCauley

EdelmanThe  COVID-19 pandemic has bolstered trust in government, according to the first-ever Spring update of Edelman's Trust Barometer. (2 reader comments)

Consumer Confidence Hits the Skids

Mon, Mar. 16, 2020

By Kevin McCauley

Consumer confidence at two-year lowCOVID-19 pandemic and plunging global financial markets drove consumer confidence today to two-year low, according to Morning Consult survey.

Comms Pro Insights Needed for Coronavirus Survey

Thu, Mar. 5, 2020

By John O'Dwyer

The Institute for Public Relations & PeppercommThe Institute for Public Relations and Peppercomm are seeking input from communications executives to determine how companies are responding to the spread of the coronavirus.

Reputation of Online Brands Faces Scrutiny

Wed, Feb. 12, 2020

By Steve Barnes

Brands2LifeOnline brands need to prepare themselves for "a far greater level of consumer interaction and accountability," according to a new study.

Income Inequity Erodes Trust

Mon, Jan. 20, 2020

By Kevin McCauley

Edelman Trust Barometer 2020Growing income inequality is killing the dreams of people throughout the world who feel the economic system is rigged against them, according to Edelman's 20th Trust Barometer.

Gen Z Shows Surprising Brand Loyalty

Fri, Jan. 17, 2020

By Steve Barnes

DeVriesGen Z may be turning constant change into a way of life, but when it comes to their relationships with brands, they’re looking for a little stability, according to a study conducted by DeVries Global.

O'Dwyer's Adds New Specialties to Rankings

Fri, Jan. 17, 2020

By John O'Dwyer

O'Dwyer's 2020 Rankings of PR FirmsNew categories auto/transportation, education, energy, industrial, non-profits, purpose/CSR and real estate finance & development bring the total number of PR specialties ranked by O'Dwyer's to 19.

Deadline: Mar. 6 Instructions (PDF)