PR & Marketing Communications News

Last Updated: Mon., Jul. 13, 2020 @ 6:07 pm

Category: PR ResearchReturn to Latest News

Brands Must Shift Messaging Post-COVID-19

Thu, Jun. 11, 2020

By Jon Gingerich


Once the COVID-19 pandemic has passed, most consumers want brands to create new communications messages that reflect a different, post-pandemic world.

Locked-Down Employees Are in No Rush to Return to Offices

Mon, Jun. 8, 2020

By Steve Barnes

IPRAs the nation reopens, 83 percent of employees say that if their work can be done remotely, they should not be required to return to their offices until "COVID-19 is no longer a threat," according to a survey conducted by the Institute for Public Relations and The Harris Poll. (2 reader comments)

Social Distancing Hikes Influence of Influencers

Wed, May 27, 2020

By Steve Barnes

MatterSocial distancing appears to be having a positive effect on the power of influencers, according to a new study from Matter Communications. Online brand communications, however, are lagging behind.

Still Making Summertime Vacation Plans

Fri, May 22, 2020

By Steve Barnes

MMGY1While Americans remain apprehensive about summer travel, a new survey that MMGY conducted for the U.S. Travel Association shows that the desire to make a warm-weather getaway has not completely vanished.

Chinese Business Leaders Target US

Tue, May 19, 2020

By Kevin McCauley

ChinaDespite trade tensions with the US, Chinese companies consider America their No. 1 growth market, according to a survey by Brunswick Group, which sees the emergence of "The Chinese Century." (2 reader comments)

'Lockdown' to Drive Outdoor Activity Brands

Fri, May 15, 2020

By Steve Barnes

Reach OutBrands marketing to consumers with an interest in outdoor activities may be a beneficiary of the current “stay-at-home” world, according to a survey of outdoor enthusiasts from CGPR, a unit of French West Vaughan.

At-Risk People Satisfied with COVID-19 Info

Thu, May 7, 2020

By Steve Barnes

Wendy LundNearly half (48 percent) of respondents already dealing with underlying health conditions are satisfied with the amount of information available to them about COVID-19, according to GCI Health poll.

COVID-19 Bolsters Trust in Government

Tue, May 5, 2020

By Kevin McCauley

EdelmanThe  COVID-19 pandemic has bolstered trust in government, according to the first-ever Spring update of Edelman's Trust Barometer. (2 reader comments)

Consumer Confidence Hits the Skids

Mon, Mar. 16, 2020

By Kevin McCauley

Consumer confidence at two-year lowCOVID-19 pandemic and plunging global financial markets drove consumer confidence today to two-year low, according to Morning Consult survey.

Comms Pro Insights Needed for Coronavirus Survey

Thu, Mar. 5, 2020

By John O'Dwyer

The Institute for Public Relations & PeppercommThe Institute for Public Relations and Peppercomm are seeking input from communications executives to determine how companies are responding to the spread of the coronavirus.

Reputation of Online Brands Faces Scrutiny

Wed, Feb. 12, 2020

By Steve Barnes

Brands2LifeOnline brands need to prepare themselves for "a far greater level of consumer interaction and accountability," according to a new study.

Income Inequity Erodes Trust

Mon, Jan. 20, 2020

By Kevin McCauley

Edelman Trust Barometer 2020Growing income inequality is killing the dreams of people throughout the world who feel the economic system is rigged against them, according to Edelman's 20th Trust Barometer.

Gen Z Shows Surprising Brand Loyalty

Fri, Jan. 17, 2020

By Steve Barnes

DeVriesGen Z may be turning constant change into a way of life, but when it comes to their relationships with brands, they’re looking for a little stability, according to a study conducted by DeVries Global.

O'Dwyer's Adds New Specialties to Rankings

Fri, Jan. 17, 2020

By John O'Dwyer

O'Dwyer's 2020 Rankings of PR FirmsNew categories auto/transportation, education, energy, industrial, non-profits, purpose/CSR and real estate finance & development bring the total number of PR specialties ranked by O'Dwyer's to 19.

Deadline: Mar. 6 Instructions (PDF)

Corporate Reputation Drives Market Value

Wed, Jan. 15, 2020

By Steve Barnes

Weber studyExecutives say the bulk of a company's market value is tied to its reputation, according to Weber Shandwick survey. (1 reader comment)

Activism is New Normal, Says RF Study

Thu, Dec. 12, 2019

By Steve Barnes

Ruder Finn Activism SurveyMore than half of Americans say they have taken actions to support a social cause during the past six months, according to a Ruder Finn survey.

Weber Shandwick Targets Cultural Risk

Tue, Dec. 3, 2019

By Steve Barnes

Sarah ClaytonWeber Shandwick and its United Minds management consultancy are offering companies a way to help assess and prepare for any cultural risks their organizations may face.

Media, PR Bolster D-T-C Brands

Tue, Nov. 26, 2019

By Steve Barnes

diffusionMedia and public relations programs are playing a big role in building trust for direct-to-consumer brands, according to a new study from Diffusion.

Data Privacy, Security Drive Brand Reputation

Fri, Nov. 15, 2019

By Steve Barnes

Ketchum 2019 Social Permission and Technology StudyData privacy and security are key drivers of brand reputation, according to a new study from Ketchum, which found that about half of consumers don't trust companies to keep their information safe.

Influencers Top Celebrities in Moving Products

Wed, Nov. 6, 2019

By Steve Barnes

influencersFor young consumers, the effect of influencers is already strong and is likely to increase in the years to come, according to a new study from Morning Consult. (1 reader comment)

Innovation 'Halo' Bolsters Brands

Wed, Oct. 30, 2019

By Steve Barnes

Diffusion 1Being perceived as innovative gives brands a boost in today’s marketplace—and tech plays a big role in creating that perception, according to a new report from Diffusion.