| Category: PR Research | Return to Latest News |
Americans spent more than $174 billion on branded merchandise in 2025, according to a newly released study from Promotional Products Association International—accounting for 51 percent of global spending in the industry.
The US has reached a dark and sad place when nobody believes a word that comes out of Donald Trump’s mouth... Communicators fear AI will rob PR of its identity... AI researchers tell PR pros to "chill" since artificial intelligence may soon wipe us all out.
Thin-skinned Treasury Secretary Scott Bessent banned America's top-tier financial media from covering the G20 financial summit staged on our home field... GOP bans CBC/Radio Canada from covering Donald Trump's super-rally set for Dallas next week... The US is poised to join Lebanon, Peru, Gabon and Nigeria as most perceived corrupt countries.
Proprietary opinion research is one of the most effective ways PR teams can strengthen brand visibility in AI search because LLMs prioritize original insights supported by hard data over recycled information.
When reaching a conclusion on the results of a study, how can we resist the urge to reason in a particular direction? How can we avoid believing or dismissing a statement on a topic we really care about, simply on the basis of whether it comports with what we want to be true? The answer lies in motivation.
The question now is not just whether your news reaches your audience—it’s whether AI selects your content and incorporates it into an answer that’s generated at the top of each search engine or chatbot response.
Marathon Strategies releases a new study that says a recent spike in “nuclear” (at least $10M) and “thermonuclear” (greater than $100M) decisions in lawsuits against corporate clients is at least partly due to generational shifts and governmental policy.
An ever-growing tidal wave of information has given communications pros more data than ever to work with, but the ability to connect the dots provided by that data is in short supply.
AI may be everywhere, but according to a report from executive search firm Christian & Timbers, the people needed to make it really pay off are in short supply.
Ipsos, a market research and public opinion consulting firm, ups Kelly Beaver to CEO. Beaver joined Ipsos in 2011, most recently serving as chair of its global healthcare service... OnMessage Public Strategies appoints Grace LaMontagne-Lucke as creative director. She was wth Big Idea Group... ChangeMakers, a Toronto-based reputation, social impact and marketing firm, promotes Caroline De Silva to EVP, consumer; Samantha Murphy to EVP; and Kyla Best to SVP, agribusiness and trade.
A new Burson report finds that a general lack of trust in social and political institutions has spilled over into the business arena.
Creator marketing has become a standard part of the marketing equation—with one-off relations being replaced by established norms and expectations.
AI can’t make it all on its own. It needs a little help to succeed in the marketplace—and strong communications can be key to that success, according to a new study from financial communications firm Gregory.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport.
HUNTER brings on Lori Ruggiero as managing director of its corporate communications practice... Covo Intelligence, an independent research and intelligence firm, names Tony Cheevers director of strategic growth... MS NOW (formerly MSNBC) hires Brian Swarth as SVP of marketing, effective July 20.
Research has always been a “black box,” but with the adoption of new technologies and reduced budgets, less rigorous and even fraudulent methods have proliferated at the hands of inexperienced vendors.
Changing marketing forces continued to push back against both growth and profitability for PR agencies in 2025, according to a recently released report from Gould+Partners.
Japan has kept its position as the country with the strongest ties to the U.S. for the third consecutive year in the recently released 2026 BGR Impact Index.
| More » |
