PR News & Commentary

Last Updated: Thu., Sep. 23, 2021 @ 5:08 pm

Category: PR ResearchReturn to Latest News

Employees Say Employer Aligns With Their Values

Thu, Sep. 23, 2021

By Steve Barnes

PollAbout two-thirds (64 percent) of employees think that the organization they work for reflects their values, according to a new survey from The Harris Poll and employee activation agency Integral, resulting in benefits for employers.

RF Finds Americans Bullish on Future

Tue, Sep. 21, 2021

By Steve Barnes

Ruder FinnDespite the difficulties and challenges of the past year, a new report from Ruder Finn finds that many Americans have a positive view of the past 12 months, and a majority think that things will improve in the future.

Marketers Clueless About Gauging ROI

Thu, Aug. 26, 2021

By Steve Barnes

47% admit they don’t have the skills or ability necessary to calculate ROIAlmost half of marketers lack the skill or ability to gauge return on investment, according to a survey from Propeller Insights.

'National Security' Tops List of Exec Priorities

Wed, Aug. 4, 2021

By Steve Barnes

Home Country as Stakeholder: The Rising Geopolitical Risk for Business LeadersDespite the increasing influence of the global economy, a new study from Weber Shandwick and KRC Research finds that the national interests of a company’s home country carry a surprising amount of weight.

Journalists Want Respect From PR Pros

Mon, Jul. 19, 2021

By Steve Barnes

GRCMore than 80 percent of the journalists surveyed in a new study say that they still depend on PR professionals for news. However, more than half say that the information they receive is often inaccurate.


Communicators Satisfied with Pandemic Outreach

Wed, Jun. 23, 2021

By Steve Barnes

North American Communication MonitorSeven out of 10 communications professionals are satisfied with their organization’s outreach and management policies during the COVID-19 pandemic, according to a new study conducted by the University of Alabama’s Plank Center for Leadership in Communications.


O'Dwyer's Ranks PR Firms by 19 Specialties

Thu, Apr. 8, 2021

By John O'Dwyer

O'Dwyer's PR Firm Rankings SealOnly O'Dwyer's ranks firms by 19 PR specialties. This year's charts for healthcare, financial, technology, travel, food & beverage and professional services are now live on the site.

Independent PR Firms Posted 3.8% Growth in 2020

Mon, Apr. 5, 2021

By Kevin McCauley

Ranking of Top Independent PR Firms

The top 130 independent PR firms posted a 3.8 percent gain to $3B in combined fee income during pandemic 2020 and a 2.9 percent dip to 15,832 in year-end overall employment, according to O’Dwyer’s 2021 annual rankings.

PR Firms by Specialty

Agriculture | Automotive/Transportation | Beauty/Fashion/Lifestyle | Education | Energy | Entertainment/Cultural | Env./Sustain./Greentech/PA | Financial PR/IR | Food & Beverage | Healthcare | Home Furnishings | Industrial | Non-Profits | Professional Svcs. | Purpose/CSR | Real Estate Fin. & Dev. | Sports | Technology | Travel & Economic Dev.

PR Firms by City/Region

Atlanta | Chicago | Connecticut | Boston | Florida | Los Angeles | Miami | Midwest| New York & NJ | Pennsylvania | San Francisco | Southeast | Texas | Wash., D.C. | West

Social Media Drive Legislation

Thu, Mar. 18, 2021

By Steve Barnes

MarathonA report from Marathon Strategies looks at how much social media drive legislative action when it comes to social justice reforms.

IPR Issues Research Guide

Tue, Mar. 16, 2021

By Steve Barnes

Institute for Public Relations study on the PR industry's information revolutionThe role of research, analysis and evaluation in communications is rapidly growing, and a new report from the Institute for Public Relations explains how PR pros can keep up with the industry’s information revolution.

Corporate Reinvention Required to Retain Talent

Wed, Feb. 24, 2021

By Steve Barnes

LLYCA study from LLYC says that “companies must reinvent themselves to manage talent,” and offers some tips for those that want to successfully manage their employees in a workplace that has been permanently changed by the COVID-19 pandemic.

Companies Take Big Hit From COVID

Thu, Feb. 11, 2021

By Steve Barnes

FTIThe average G20 company has taken a 10 percent hit in revenue over the course of the COVID-19 pandemic, according to the latest quarterly FTI Resilience Barometer report.

Doing More With Less

Fri, Dec. 4, 2020

By Steve Barnes

The Pandemic's Impact on MarketingNot only do marketing professionals say they are doing more with less these days, they are also trying to do that on a playing field where the goalposts keep moving, according to a survey by The Analyst Syndicate and events company SINC.