Consumer Confidence Hits the Skids
Mon, Mar. 16, 2020
By Kevin McCauley
COVID-19 pandemic and plunging global financial markets drove consumer confidence today to two-year low, according to Morning Consult survey.
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COVID-19 pandemic and plunging global financial markets drove consumer confidence today to two-year low, according to Morning Consult survey.
The Institute for Public Relations and Peppercomm are seeking input from communications executives to determine how companies are responding to the spread of the coronavirus.
Online brands need to prepare themselves for "a far greater level of consumer interaction and accountability," according to a new study.
Kantar, the world's biggest market research outfit, eyes former Saatchi & Saatchi and ITV CEO Adam Crozier for chairman spot.
Growing income inequality is killing the dreams of people throughout the world who feel the economic system is rigged against them, according to Edelman's 20th Trust Barometer.
Gen Z may be turning constant change into a way of life, but when it comes to their relationships with brands, they’re looking for a little stability, according to a study conducted by DeVries Global.
New categories auto/transportation, education, energy, industrial, non-profits, purpose/CSR and real estate finance & development bring the total number of PR specialties ranked by O'Dwyer's to 19.
Deadline: Mar. 6 Instructions (PDF)
Executives say the bulk of a company's market value is tied to its reputation, according to Weber Shandwick survey. (1 reader comment)
More than half of Americans say they have taken actions to support a social cause during the past six months, according to a Ruder Finn survey.
Weber Shandwick and its United Minds management consultancy are offering companies a way to help assess and prepare for any cultural risks their organizations may face.
Media and public relations programs are playing a big role in building trust for direct-to-consumer brands, according to a new study from Diffusion.
Data privacy and security are key drivers of brand reputation, according to a new study from Ketchum, which found that about half of consumers don't trust companies to keep their information safe.
For young consumers, the effect of influencers is already strong and is likely to increase in the years to come, according to a new study from Morning Consult. (1 reader comment)
Being perceived as innovative gives brands a boost in today’s marketplace—and tech plays a big role in creating that perception, according to a new report from Diffusion.
A vast majority of Gen Zers say that they care about social and environmental issues—and they think companies should take action on them, according to the 2019 Porter Novelli/Cone Gen Z Purpose Study.
Brand-produced video has become a key component in garnering positive media coverage, according to a new study from D S Simon Media.
Fostering a diverse, inclusive workforce can help companies in areas ranging from recruitment to employee morale to brand engagement, a new study from Brodeur Partners finds.
E-cigarette company Juul Labs has seen its corporate image take a big hit over the past year—sinking to the next to last spot out of more than 3,000 brands in a new survey from Morning Consult.
Companies don't do a lot of homework when it comes to hiring PR firms, according to a survey published by the Institute for Public Relations.
As the importance of social media in the news gathering process continues to grow, Twitter rules the social media roost with most journalists, according to a new survey from Muck Rack. (1 reader comment)
Chinese consumers are avoiding American products to show their support for their country in the tariff war with the US, according to a survey released by Brunswick Group. (1 reader comment)
Despite the reputational hits that the tech sector has been taking recently, a new study from FleishmanHillard finds that in the US and UK, trust in tech remains surprisingly high.
Firms in the fintech sector outpace those in other areas of finance when it comes to content marketing, according to a new BackBay Communicatons study.
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