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Last Updated: Fri., May 17, 2024 @ 5:10 pm

Category: PR ResearchReturn to Latest News

Breaking Through Clutter with Multi-Channel Experiences

Mon, Apr. 22, 2024

By Dara Busch

Dara BuschConsumers who once demanded convenience now require consistent, multi-channel experiences that cater to them at every point. Brands must have a clear, audience-appropriate, and channel-specific voice across all platforms.

Managers Unaware of Employee Burnout

Fri, Apr. 19, 2024

By Steve Barnes

GrossmanEmployees at U.S. companies are experiencing high levels of burnout, but managers are lagging behind when it comes to their awareness of the problem

Investment Community Fails to Understand Power of Brands

Fri, Mar. 22, 2024

By Steve Barnes

Interbrand, NewtonX & Brodeur Partners StudyBrand has a powerful effect on a company’s valuation, but the level of brand understanding in the investment community leaves a lot to be desired, according to a new study from Brodeur Partners, Interbrand and NewtonX.

Reporters Step Up (A Bit) Use of AI

Wed, Mar. 13, 2024

By Steve Barnes

Muck RackAI may still be viewed with a wary eye by most media pros, but its use is growing, according to a new study from Muck Rack.

Marketers Need to Up Their Focus on Outcomes

Fri, Mar. 1, 2024

By Steve Barnes

Walker Sands StudyA new study from Walker Sands says that some marketers have been putting the cart before the horse when it comes to the relationship between marketing channels and business outcomes.

O'Dwyer's Rankings Deadline is Mar. 11

Mon, Feb. 12, 2024

By John O'Dwyer

O'Dwyer's ranking of independent PR firms based on 1969 net fee incomeThe deadline for O'Dwyer's 2024 rankings of PR firms, a benchmark study of the growth of the industry annually since 1970, is Mon., Mar. 11, 2024.

Connecting with Big Spenders

Fri, Feb. 2, 2024

By Steve Barnes

ConsumerMore consumers are showing a willingness to splurge, and brands need to keep things personal if they want to connect with those potential big spenders, according to 5WPR’s 2024 Consumer Culture Report.

'Trust' Takes Another Hit

Thu, Jan. 18, 2024

By Steve Barnes

EdelmanTrust levels in NGOs, businesses, government and media are continuing to decline in developed countries such as the US, France, Germany and UK, while many of their developing neighbors are seeing trust levels holding steady or rising.

CEOs Give CMOs Higher Marks

Wed, Jan. 17, 2024

By Steve Barnes

BoathouseCEOs are taking a step back from CSR, DEI and ESG to put an increased emphasis on the bottom line, according to a new study from Boathouse, and that’s changing what they expect from their marketing staffs and CMOs.

64% of PR Pros Use AI

Thu, Jan. 4, 2024

By Steve Barnes

Muck RackThe use of AI grew rapidly for PR pros in 2023, and it looks like that growth is set to continue through 2024, according to a report just released by public relations management platform Muck Rack.

Social Media Cashes in on Young Users

Thu, Dec. 28, 2023

By Steve Barnes

Social MediaSocial media platforms are making big money off of young users, according to a new study led by the Harvard T.H. Chan School of Public Health.

Healthcare Cos Heady About AI in '24

Wed, Dec. 20, 2023

By Steve Barnes

FTIHealthcare and life sciences companies are expecting artificial intelligence, along with other technological advances, to give the industry a boost in 2024, counterbalancing the effects of economic and political uncertainty.

Firms Close Out a Tough Year

Thu, Dec. 14, 2023

By Steve Barnes

DavisThe number of PR agencies that are expecting to see a jump in either revenue or profits when they close the books on 2023 has taken a considerable hit from last year, according to a new study released by legal firm Davis+Gilbert.

O'Dwyer's to Debut Ranking of Top PA Firms

Thu, Dec. 7, 2023

By Kevin McCauley

O'Dwyer's PR Firm Rankings SealThe deadline for O'Dwyer's 2024 rankings of PR firms, a benchmark study of the growth of the industry annually since 1970, is Mon., Mar. 11, 2024. New to the rankings is the breakout of “public affairs” into its own specialty apart from “environmental / sustainability” PR, bringing total number of PR specialties ranked to 21.

Customer Engagement Rises in 2023

Wed, Dec. 6, 2023

By Steve Barnes

LewisAn increased emphasis on marketing and developing digital channels led to higher levels of customer engagement over the past year, according to the newly released Global Marketing Engagement Index 2023 from Team LEWIS.

Disinformation Remains Top Concern for Americans

Wed, Nov. 22, 2023

By Jon Gingerich

IPRAmericans view disinformation as one of the top societal issues currently facing the country—and even view it as a more pressing threat than border security, climate change, terrorism and other critical issues, according to an Institute for Public Relations report.

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Big Upswing for Hybrid Workplaces

Fri, Nov. 10, 2023

By Steve Barnes

HarrisFully remote work is taking a nosedive in popularity among both communications leaders and CEOs, and while hybrid is leading the way, fully in-person workplaces are making a surprising comeback in executive suites.