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"Marketers are lying and consumers can tell." So says a new study from PAN Communications about the gap between the strategies marketers use to tell brand stores and the ways in which customers understand and relate to those stories.
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PR professionals are relying on a greater number of metrics than ever to measure their success, according to a new study from Muck Rack.
While social platforms are making some inroads as digital information sources for clients of professional services firms, traditional media and other editorial-filtered options remain the top choices for both C-suite members and in-house counsel at those companies, according to a new study from Greentarget and Zeughauser Group.
Nearly nine in ten CMOs and senior marketing executives (89 percent) plan to increase their marketing investments in 2023—and 44 percent say that those increases will be “substantial,” according to a new survey from Matter.
Want to boost your job satisfaction level? Hit the road—and take your laptop along. That’s the advice offered by a new study from job platform MBO Partners.
The worldwide economic slowdown appears to have led many organizations to cut back on their use of digital tools, content and infrastructure, as well as lessening their emphasis on corporate social responsibility and ESG projects, according to a new study from Team Lewis.
Journalists opened and responded to more story pitches they received from PR pros in 2022’s third quarter, but pitching response rates have continued to be down overall since 2020, according to a recent survey.
While consumer expectations for a brand’s sense of a purpose are climbing, many brands are dropping the ball when it comes to meeting those expectations.
Content remains king, with social media and video at the top of the list, according to a new study that 10Fold commissioned from Sapio Research.
Obtaining new business has gotten considerably more difficult for agencies over the past year, according to the new edition of an annual study from lead generation/business development firm RSW/US.
While Gen Zers are strongly interested in climbing the corporate ladder, they’d prefer the option of making that climb from home, according to a new survey from Weber Shandwick’s United Minds consultancy and KRC Research.
Employees trust their employers more than they do either the government or media, according to the newly released Edelman Trust Barometer.
While healthcare companies are increasingly attractive investment targets, those companies are lagging in their communications targeted at investors, according to a recently released report from Edelman.
Fortune is the most responsive target for PR pros pitching funding news, according to a new study from public relations management platform Propel.
While Texas has seen its share of unfavorable media coverage recently, a new national survey from Crosswind Media & Public Relations says that the Lone Star State still has a favorable image with a significant share of Americans.
Stakeholders expect the CEOs of large businesses to take their responsibility to the country seriously, according to a study from FTI Consulting.
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Out of every 100 pitches that get sent to journalists, only about three manage to snag a response, according to the Q3 2022 Propel Media Barometer.
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CEOs and other senior staff at North American PR agencies raised their hourly billing rates in 2021 even as the average billing rates for PR agencies remained flat, according to a recent industry survey.
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