Ruder Finn - What's Next

PR News & Commentary

Last Updated: Tue., Nov. 29, 2022 @ 6:07 pm

Category: PR ResearchReturn to Latest News

Consumers Catch Lies of Marketers

Tue, Nov. 22, 2022

By Steve Barnes

PAN"Marketers are lying and consumers can tell." So says a new study from PAN Communications about the gap between the strategies marketers use to tell brand stores and the ways in which customers understand and relate to those stories.

1

PR Pros Make More Use of Metrics

Tue, Nov. 15, 2022

By Steve Barnes

Muck RackPR professionals are relying on a greater number of metrics than ever to measure their success, according to a new study from Muck Rack.

Old Media Tops New for Professional Services Firms

Wed, Nov. 9, 2022

By Steve Barnes

GreentargetWhile social platforms are making some inroads as digital information sources for clients of professional services firms, traditional media and other editorial-filtered options remain the top choices for both C-suite members and in-house counsel at those companies, according to a new study from Greentarget and Zeughauser Group.

Marketers Plan to Up Spending in 2023

Fri, Nov. 4, 2022

By Steve Barnes

MatterNearly nine in ten CMOs and senior marketing executives (89 percent) plan to increase their marketing investments in 2023—and 44 percent say that those increases will be “substantial,” according to a new survey from Matter.

The Rise of the Digital Nomad

Tue, Nov. 1, 2022

By Steve Barnes

Want to boost your job satisfaction level? Hit the road—and take your laptop along. That’s the advice offered by a new study from job platform MBO Partners.

Slowdown Slows Down ESG Initiatives

Wed, Oct. 26, 2022

By Steve Barnes

Team LewisThe worldwide economic slowdown appears to have led many organizations to cut back on their use of digital tools, content and infrastructure, as well as lessening their emphasis on corporate social responsibility and ESG projects, according to a new study from Team Lewis.

Pitch Response Rates Improve in Q3 2022

Wed, Oct. 12, 2022

By Jon Gingerich

Propel Media BarometerJournalists opened and responded to more story pitches they received from PR pros in 2022’s third quarter, but pitching response rates have continued to be down overall since 2020, according to a recent survey.

Brands Fail to Live Up to Purpose

Thu, Oct. 6, 2022

By Steve Barnes

Porter NovelliWhile consumer expectations for a brand’s sense of a purpose are climbing, many brands are dropping the ball when it comes to meeting those expectations.

Marketing Execs Say Content Remains King

Wed, Sep. 28, 2022

By Steve Barnes

TenFoldContent remains king, with social media and video at the top of the list, according to a new study that 10Fold commissioned from Sapio Research.

Getting Harder to Land New Business

Fri, Sep. 16, 2022

By Steve Barnes

RSWObtaining new business has gotten considerably more difficult for agencies over the past year, according to the new edition of an annual study from lead generation/business development firm RSW/US.

Gen Zers Prefer to Climb Corp. Ladder from Home

Wed, Sep. 14, 2022

By Steve Barnes

United MindsWhile Gen Zers are strongly interested in climbing the corporate ladder, they’d prefer the option of making that climb from home, according to a new survey from Weber Shandwick’s United Minds consultancy and KRC Research.

Employees Trust Employers Most

Thu, Sep. 1, 2022

By Steve Barnes

EdelmanEmployees trust their employers more than they do either the government or media, according to the newly released Edelman Trust Barometer.

Healthcare Companies Come Up Short on Communications

Thu, Aug. 18, 2022

By Steve Barnes

Edelman Trust Barometer 2022While healthcare companies are increasingly attractive investment targets, those companies are lagging in their communications targeted at investors, according to a recently released report from Edelman.

Fortune Ranks Tops in Running Funding Pitches

Thu, Jul. 28, 2022

By Steve Barnes

PropelFortune is the most responsive target for PR pros pitching funding news, according to a new study from public relations management platform Propel.

Texas Stars Still Shine Bright for Many

Fri, Jul. 22, 2022

By Steve Barnes

TexasWhile Texas has seen its share of unfavorable media coverage recently, a new national survey from Crosswind Media & Public Relations says that the Lone Star State still has a favorable image with a significant share of Americans.

CEOs Play Big Role in Shaping US Future

Thu, Jul. 21, 2022

By Steve Barnes

FTIStakeholders expect the CEOs of large businesses to take their responsibility to the country seriously, according to a study from FTI Consulting.

1

Only 3 in 100 Pitches Get Nibbles

Tue, Jul. 12, 2022

By Steve Barnes

PropelOut of every 100 pitches that get sent to journalists, only about three manage to snag a response, according to the Q3 2022 Propel Media Barometer.

1

PR Execs. Increased Billing Rates in 2021

Tue, Jul. 12, 2022

By Jon Gingerich

Money imageCEOs and other senior staff at North American PR agencies raised their hourly billing rates in 2021 even as the average billing rates for PR agencies remained flat, according to a recent industry survey.