Brands Must Shift Messaging Post-COVID-19
Thu, Jun. 11, 2020
By Jon Gingerich
Once the COVID-19 pandemic has passed, most consumers want brands to create new communications messages that reflect a different, post-pandemic world.
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Once the COVID-19 pandemic has passed, most consumers want brands to create new communications messages that reflect a different, post-pandemic world.
Americans say brands have a moral obligation to address systemic racism, according to an Edelman Trust Barometer flash poll released following the murder of George Floyd. (1 reader comment)
As the nation reopens, 83 percent of employees say that if their work can be done remotely, they should not be required to return to their offices until "COVID-19 is no longer a threat," according to a survey conducted by the Institute for Public Relations and The Harris Poll. (2 reader comments)
Social distancing appears to be having a positive effect on the power of influencers, according to a new study from Matter Communications. Online brand communications, however, are lagging behind.
While Americans remain apprehensive about summer travel, a new survey that MMGY conducted for the U.S. Travel Association shows that the desire to make a warm-weather getaway has not completely vanished.
Despite trade tensions with the US, Chinese companies consider America their No. 1 growth market, according to a survey by Brunswick Group, which sees the emergence of "The Chinese Century." (2 reader comments)
Brands marketing to consumers with an interest in outdoor activities may be a beneficiary of the current “stay-at-home” world, according to a survey of outdoor enthusiasts from CGPR, a unit of French West Vaughan.
Nearly half (48 percent) of respondents already dealing with underlying health conditions are satisfied with the amount of information available to them about COVID-19, according to GCI Health poll.
The COVID-19 pandemic has bolstered trust in government, according to the first-ever Spring update of Edelman's Trust Barometer. (2 reader comments)
COVID-19 pandemic and plunging global financial markets drove consumer confidence today to two-year low, according to Morning Consult survey.
The Institute for Public Relations and Peppercomm are seeking input from communications executives to determine how companies are responding to the spread of the coronavirus.
Online brands need to prepare themselves for "a far greater level of consumer interaction and accountability," according to a new study.
Kantar, the world's biggest market research outfit, eyes former Saatchi & Saatchi and ITV CEO Adam Crozier for chairman spot.
Growing income inequality is killing the dreams of people throughout the world who feel the economic system is rigged against them, according to Edelman's 20th Trust Barometer.
Gen Z may be turning constant change into a way of life, but when it comes to their relationships with brands, they’re looking for a little stability, according to a study conducted by DeVries Global.
New categories auto/transportation, education, energy, industrial, non-profits, purpose/CSR and real estate finance & development bring the total number of PR specialties ranked by O'Dwyer's to 19.
Deadline: Mar. 6 Instructions (PDF)
Executives say the bulk of a company's market value is tied to its reputation, according to Weber Shandwick survey. (1 reader comment)
More than half of Americans say they have taken actions to support a social cause during the past six months, according to a Ruder Finn survey.
Weber Shandwick and its United Minds management consultancy are offering companies a way to help assess and prepare for any cultural risks their organizations may face.
Media and public relations programs are playing a big role in building trust for direct-to-consumer brands, according to a new study from Diffusion.
Data privacy and security are key drivers of brand reputation, according to a new study from Ketchum, which found that about half of consumers don't trust companies to keep their information safe.
For young consumers, the effect of influencers is already strong and is likely to increase in the years to come, according to a new study from Morning Consult. (1 reader comment)
Being perceived as innovative gives brands a boost in today’s marketplace—and tech plays a big role in creating that perception, according to a new report from Diffusion.
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