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Last Updated: Fri., Sep. 22, 2023 @ 4:55 pm

Category: PR ResearchReturn to Latest News

Influencer Impact Grows

Wed, Aug. 30, 2023

By Steve Barnes

SproutInfluencers are playing an increasingly central role in the social marketing playbook for brands, according to newly released research from Sprout Social, a provider of social media management software.

Gap Exists Between Gen Z's Talk, Action

Thu, Aug. 17, 2023

By Steve Barnes

KetchumAlthough a wide range of social and personal factors are impacting Gen Z’s relationship with the food they eat, a new study from Ketchum says that a few hot-button topics—sustainability and animal welfare—are having a greater effect on what Gen Z consumers say than on how they actually spend their money on food.

Consumers, Employees Are Engaged on Social Issues

Fri, Aug. 11, 2023

By Steve Barnes

WeberBoth consumers and employees increasingly expect companies to be engaged on social topics, according to the results of a new survey from Weber Shandwick, KRC Research, Powell Tate and United Minds.

Ads Are Best Way to Reach Pet Owners

Wed, Aug. 9, 2023

By Steve Barnes

FWVTraditional advertising remains the top way for pet parents to find out about new pet-related products and brands, according to a new survey commissioned by FWV Fetching.

Gen Z Flexes Its Marketing Muscle

Tue, Aug. 8, 2023

By Steve Barnes

EdelmanThe power of Gen Z is becoming increasingly apparent across the marketing landscape, according to the newly released 2023 Edelman Trust Barometer.

PR Agencies Raised Revenues, Billing Rates in 2022

Wed, Jul. 26, 2023

By Jon Gingerich

PR agency grown study by Gould+PartnersPR firms in the U.S. and Canada saw healthy operating profits in 2022 in addition to increased revenues and billing rates, as well as higher staff salaries, according to an annual industry survey by Gould+Partners.

Corporate Paychecks Tops Agency Salaries

Thu, Jul. 20, 2023

By Steve Barnes

Muck RackPR pros working at brands tend to take home bigger paychecks than those employed by agencies, and the PR field as a whole remains more financially rewarding than journalism, according to a new study from Muck Rack.

Many CEOs Fail to Take Advantage of Social Media

Fri, Jul. 14, 2023

By Steve Barnes

H/Advisors Abernathy Study: Social In The C-SuiteHaving an effective presence on digital media can play a big role in helping CEOs manage their companies’ reputations and connect with their employees, a new study from H/Advisors Abernathy finds, but many corporate leaders are failing to take full advantage of the reputational benefits that digital media offers.

BGR Analytics Launches Impact Index

Thu, Jun. 22, 2023

By Kevin McCauley

BGRBGR Group unveils Impact Index, a data-based analysis that gauges the clout that foreign countries have in the US and DC, and provides up-to-the-minute insight about what is being said about them.

BLM Could Use Some PR

Fri, Jun. 16, 2023

By Kevin McCauley

Black Lives MatterLess than a third of Americans (31 percent) understand the goals of the Black Lives Matter movement "extremely or very well," according to Pew Research Center.

Finn Launches Purpose Alignment Index

Thu, Jun. 8, 2023

By Kevin McCauley

FINNFinn Partners has launched a diagnostic tool that enables brands to understand how product and purpose priorities factor into consumer purchasing decisions.

Tight Budgets Restrict Financial Cos. PR

Wed, Jun. 7, 2023

By Steve Barnes

CognitoSenior leaders at financial services companies look at budget constraints as their biggest hurdle when it comes to meeting communications and marketing goals this year, according to a new study from Cognito Media.

CEOs, Rank & File Differ on Racial Progress

Tue, May 23, 2023

By Steve Barnes

EdelmanA majority of corporate executives say that businesses have made progress toward addressing racism and racial inequalities, but according to the latest Edelman Trust Barometer Special Report, a lot of the people who report to them do not agree.

CEO Accessibility Vs. Empathy Is Key

Fri, May 19, 2023

By Steve Barnes

FTIAn increasing number of both employees and investors say they want CEOs to be accessible—and fewer of them put a high priority on empathy. So says a new report from FTI Consulting.