| Category: PR Research | Return to Latest News |
There is a key distinction between research built from predicting likely answers based on known data and research that measures real human thoughts and feelings.
CEOs are increasingly being expected to serve as the face of their organization, but the strategies used to implement that increased visibility vary, according to a new report from V2 Communications.
The inaugural list maps the figures — most of whom are not in the PR profession — whose decisions now influence whether the work the profession produces gets surfaced when AI engines answer questions about a category.
The expertise-driven content that earns media coverage is increasingly shaping how AI search engines discover and recommend brands.
Today, a single social media post can move billions of dollars, influence elections and reshape public opinion within minutes. Long before America became a military or economic power, America became a messaging power.
Clients in the professional services sector may be subject to the same overarching concerns facing everyone in the business world (i.e., AI), but in 2025, communications firms who wanted to successfully work with them had to take a detailed look at the specific needs of each client.
While AI may have made the basics of generating content easier and more efficient, it has also made it more difficult for a brand to stand out from an ever-growing crowd of voices and platforms, according to a report from Public Relations Global Network and Greenough Communications.
Your buyers are asking AI about you. And what AI says about your brand depends on what you’ve earned.
Edelman launches Edelman Intelligence, bringing together the firm’s proprietary AI solutions, data science, research, analytics and predictive intelligence capabilities into a unified organization... Havas Paris is acquiring Format, an agency specializing in next‑generation corporate influence communications... Trevelino/Keller launches Exec-AI, a solution aimed at demonstrating the power of executive visibility across generative AI platforms as well as measuring an executive's contributing visibility lift on the companies they lead.
Even the most effective communications team couldn't help Shein, which is renowned for its lousy human rights record, recoup its $100M outlay to acquire the beloved Everlane ethical fashion champion... College graduates are tired of baby boomers, such as former Google CEO Eric Schmidt, talking up the wonders of AI. They are the ones facing bleak job prospects.
The instinct behind every great pitch is the same needed to win the AI answer box.
The traditional press had already lost much of its status as a gatekeeper of information before AI came on the scene—and now its position is even more tenuous. In this brave new world, brands and communicators increasingly need to tell their own stories.
If the work that once built foundational skills—creating content—is automated, where does the next generation of communicators develop judgment about what effective content looks like?
Why discovering the truth is always our first priority.
Why scalability has increasingly become the deciding variable in PR M&A.
There’s no established playbook for AI in communications yet, but expectations are already changing, and the biggest shift isn’t the tools, it’s what counts as value.
Ever Wondered, a London-based advisory firm focused on helping companies deliver clear, consistent messages across every channel in AI search, launches... The Museum of Public Relations launches platform that allows users to connect with an AI persona of Edward Bernays, based entirely on his own writings... PRGN releases a study in which 89 percent of business leaders surveyed said they find brand influence as “extremely” or “very” important.
The death of Ted Turner, CNN's visionary founder, highlights the network's uncertain future under Paramount Skydance ownership... Anti-Defamation League reports a 33% drop in antisemitic incidents in 2025. But hold the cheers because 2025 was the third most violent year for American Jews... AI could use some PR according to Yale Youth Poll... Omnicom Media Intelligence warns that ad frequency can result in brand damage... Wall Street gives Bronx cheer to Coinbase's decision to fire about 700 people.
| More » |
