PR & Marketing Communications News

Last Updated: Mon., Mar. 30, 2020 @ 9:00 am

Category: PR ResearchReturn to Latest News

Consumer Confidence Hits the Skids

Mon, Mar. 16, 2020

By Kevin McCauley

Consumer confidence at two-year lowCOVID-19 pandemic and plunging global financial markets drove consumer confidence today to two-year low, according to Morning Consult survey.

Comms Pro Insights Needed for Coronavirus Survey

Thu, Mar. 5, 2020

By John O'Dwyer

The Institute for Public Relations & PeppercommThe Institute for Public Relations and Peppercomm are seeking input from communications executives to determine how companies are responding to the spread of the coronavirus.

Reputation of Online Brands Faces Scrutiny

Wed, Feb. 12, 2020

By Steve Barnes

Brands2LifeOnline brands need to prepare themselves for "a far greater level of consumer interaction and accountability," according to a new study.

Income Inequity Erodes Trust

Mon, Jan. 20, 2020

By Kevin McCauley

Edelman Trust Barometer 2020Growing income inequality is killing the dreams of people throughout the world who feel the economic system is rigged against them, according to Edelman's 20th Trust Barometer.

Gen Z Shows Surprising Brand Loyalty

Fri, Jan. 17, 2020

By Steve Barnes

DeVriesGen Z may be turning constant change into a way of life, but when it comes to their relationships with brands, they’re looking for a little stability, according to a study conducted by DeVries Global.

O'Dwyer's Adds New Specialties to Rankings

Fri, Jan. 17, 2020

By John O'Dwyer

O'Dwyer's 2020 Rankings of PR FirmsNew categories auto/transportation, education, energy, industrial, non-profits, purpose/CSR and real estate finance & development bring the total number of PR specialties ranked by O'Dwyer's to 19.

Deadline: Mar. 6 Instructions (PDF)

Corporate Reputation Drives Market Value

Wed, Jan. 15, 2020

By Steve Barnes

Weber studyExecutives say the bulk of a company's market value is tied to its reputation, according to Weber Shandwick survey. (1 reader comment)

Activism is New Normal, Says RF Study

Thu, Dec. 12, 2019

By Steve Barnes

Ruder Finn Activism SurveyMore than half of Americans say they have taken actions to support a social cause during the past six months, according to a Ruder Finn survey.

Weber Shandwick Targets Cultural Risk

Tue, Dec. 3, 2019

By Steve Barnes

Sarah ClaytonWeber Shandwick and its United Minds management consultancy are offering companies a way to help assess and prepare for any cultural risks their organizations may face.

Media, PR Bolster D-T-C Brands

Tue, Nov. 26, 2019

By Steve Barnes

diffusionMedia and public relations programs are playing a big role in building trust for direct-to-consumer brands, according to a new study from Diffusion.

Data Privacy, Security Drive Brand Reputation

Fri, Nov. 15, 2019

By Steve Barnes

Ketchum 2019 Social Permission and Technology StudyData privacy and security are key drivers of brand reputation, according to a new study from Ketchum, which found that about half of consumers don't trust companies to keep their information safe.

Influencers Top Celebrities in Moving Products

Wed, Nov. 6, 2019

By Steve Barnes

influencersFor young consumers, the effect of influencers is already strong and is likely to increase in the years to come, according to a new study from Morning Consult. (1 reader comment)

Innovation 'Halo' Bolsters Brands

Wed, Oct. 30, 2019

By Steve Barnes

Diffusion 1Being perceived as innovative gives brands a boost in today’s marketplace—and tech plays a big role in creating that perception, according to a new report from Diffusion.

Social, Green Issues Top Concerns of Gen Zers

Wed, Oct. 23, 2019

By Steve Barnes

PorterA vast majority of Gen Zers say that they care about social and environmental issues—and they think companies should take action on them, according to the 2019 Porter Novelli/Cone Gen Z Purpose Study.

Brand-Produced Video Gets Good Press

Thu, Oct. 17, 2019

By Steve Barnes

Brand VisibilityBrand-produced video has become a key component in garnering positive media coverage, according to a new study from D S Simon Media.


Diverse, Inclusive Workforce Pays Dividends

Thu, Oct. 10, 2019

By Steve Barnes

BrodeurFostering a diverse, inclusive workforce can help companies in areas ranging from recruitment to employee morale to brand engagement, a new study from Brodeur Partners finds.

Juul's Corporate Image Goes Up in Smoke

Tue, Sep. 17, 2019

By Steve Barnes

JuulE-cigarette company Juul Labs has seen its corporate image take a big hit over the past year—sinking to the next to last spot out of more than 3,000 brands in a new survey from Morning Consult.

Twitter Is Major Source for Journalists

Wed, Jul. 3, 2019

By Steve Barnes

TwitterAs the importance of social media in the news gathering process continues to grow, Twitter rules the social media roost with most journalists, according to a new survey from Muck Rack. (1 reader comment)

Brunswick Finds Chinese Dodge US Goods

Fri, Jun. 28, 2019

By Kevin McCauley

BrunswickChinese consumers are avoiding American products to show their support for their country in the tariff war with the US, according to a survey released by Brunswick Group. (1 reader comment)

Most Consumers Still Trust Tech

Thu, Jun. 13, 2019

By Steve Barnes

John SaundersDespite the reputational hits that the tech sector has been taking recently, a new study from FleishmanHillard finds that in the US and UK, trust in tech remains surprisingly high.

Content Rules at Fintech Companies

Fri, May 10, 2019

By Steve Barnes

backbayFirms in the fintech sector outpace those in other areas of finance when it comes to content marketing, according to a new BackBay Communicatons study.