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North American PR agencies saw 2021 operating profits on the upswing following 2020 and even besting pre-COVID levels, according to the latest annual industry report from Gould+Partners.
Brands are in a key position to foster social togetherness, according to a new study from FleishmanHillard’s TRUE Global Intelligence unit.
Sports fans are becoming a major market for cryptocurrency and NFTs, according to a new survey conducted by Seton Hall University.
Press releases still matter, says distributor Cision, as 37 percent of journalists still find them most useful to find out about story ideas.
Companies that are perceived as being more trustworthy are seeing the results of that in their financial performance, according to a new report from Boston Consulting Group.
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Trust in western democracies is on the rise due to their robust response to Russia’s invasion of Ukraine, according to a special geopolitical report of Edelman’s Trust Barometer released today.
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Response rates to pitches fell in the first quarter of 2022, according to a new study from earned media management platform Propel, and one of the best ways to combat that trend is to keep things short and simple.
Nick Driver, who was senior insights strategist at Purple Strategies, has moved to BCW as senior VP, North America research lead.
The number of journalists who see CEOs and company PR professionals as credible sources has dropped in the past year, according to a new survey from Muck Rack.
Workplaces are taking the lead in turning the US into a more pluralistic nation, according to a new study from Taft Communications and Rutgers University.
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Trust plays a major role in consumer decisions about vaccine compliance and preventive care, according to a newly released study from Edelman.
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The power of the Super Bowl ad is still considerable for both sports fans and non-fans—but it does have its limits, a new study from Seton Hall University says.
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Journalists opened email pitches far less often in 2021 than they did in 2020, according to a new report issued by PR software company Propel.
The number of people who view government and media as divisive forces in society grew sharply during the past year, according to Edelman’s 22nd Trust Barometer released today.
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Tech B2B marketers will be looking to content marketing and PR to fuel their growth this year, according to a new survey from Boston-based Corporate Ink.
Consumers are shopping directly on social media channels more than ever, often bypassing traditional online retailers, according to a new study from the Influencer Marketing Factory.
Spring Associates has released the 2022 edition of its Official PR Salary & Bonus Report, which presents newly updated information about PR compensation across the country.
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