Super Bowl Ads Fail To Spur Consumer Buys
Fri, Feb. 11, 2022
By Steve Barnes
The power of the Super Bowl ad is still considerable for both sports fans and non-fans—but it does have its limits, a new study from Seton Hall University says.
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| Category: PR Research | Return to Latest News |
The power of the Super Bowl ad is still considerable for both sports fans and non-fans—but it does have its limits, a new study from Seton Hall University says.
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Journalists opened email pitches far less often in 2021 than they did in 2020, according to a new report issued by PR software company Propel.
The number of people who view government and media as divisive forces in society grew sharply during the past year, according to Edelman’s 22nd Trust Barometer released today.
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Tech B2B marketers will be looking to content marketing and PR to fuel their growth this year, according to a new survey from Boston-based Corporate Ink.
Consumers are shopping directly on social media channels more than ever, often bypassing traditional online retailers, according to a new study from the Influencer Marketing Factory.
Spring Associates has released the 2022 edition of its Official PR Salary & Bonus Report, which presents newly updated information about PR compensation across the country.
Three out of 10 Americans say that the impact of COVID on day-to-day life will be permanent, according to a new survey conducted by insurtech company HealthCareInsider.
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Finn Partners has hired Victoria Petrock as VP-senior content strategist to head its data-driven marketing solutions in the firm’s midwest region.
While digital channels may be in the driver’s seat in today’s marketplace, the need for human contact is still a key factor in determining consumer purchase decisions, according to a new study from customer engagement platform Khoros.
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Getting journalists to pay attention to pitches from PR pros has always been a challenge, but according to a new study from PR management software company Propel, it’s gotten considerably more difficult over the past year.
The challenges that marketers have faced over the past year offer up some lessons on how they can chart a successful course through 2022, according to a new report from IPG DXTRA, Interpublic’s collective of 27 marketing services brands.
The "internet economy" created more than 17 million jobs in the U.S. last year, up seven million from four years ago, according to a report from the Interactive Advertising Bureau.
In today’s marketplace, retaining employees takes a lot more than just paying them well, according to a new study from Weber Shandwick's management consultancy unit United Minds.
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COVID is no longer the biggest concern for marketing and communication execs in the financial services sector, according to a survey from Financial Narrative and strategic insight agency Opinium.
Almost nine out of 10 marketing execs say their companies plan to increase marketing spend in 2022, according to a new survey from 360PR+ and Engine Group.
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More than 80 percent of executives at large companies across the G20 countries say their firm is either being investigated or will be during the next 12 months.
About two-thirds (64 percent) of employees think that the organization they work for reflects their values, according to a new survey from The Harris Poll and employee activation agency Integral, resulting in benefits for employers.
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Despite the difficulties and challenges of the past year, a new report from Ruder Finn finds that many Americans have a positive view of the past 12 months, and a majority think that things will improve in the future.
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