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PR News & Commentary

Last Updated: Fri., Aug. 5, 2022 @ 5:18 pm

Category: PR ResearchReturn to Latest News

Super Bowl Ads Fail To Spur Consumer Buys

Fri, Feb. 11, 2022

By Steve Barnes

Super BowlThe power of the Super Bowl ad is still considerable for both sports fans and non-fans—but it does have its limits, a new study from Seton Hall University says.

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Open Pitch Rates Slipped in '21

Tue, Jan. 25, 2022

By Steve Barnes

PropelJournalists opened email pitches far less often in 2021 than they did in 2020, according to a new report issued by PR software company Propel.

Edelman Finds Big Jump in Gov't, Media Distrust

Tue, Jan. 18, 2022

By Kevin McCauley

Edelman Trust Barometer 2022The number of people who view government and media as divisive forces in society grew sharply during the past year, according to Edelman’s 22nd Trust Barometer released today.

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Consumers Go Shopping on Social Media Channels

Wed, Jan. 12, 2022

By Steve Barnes

IMFConsumers are shopping directly on social media channels more than ever, often bypassing traditional online retailers, according to a new study from the Influencer Marketing Factory.

Spring Releases Salary Report

Fri, Jan. 7, 2022

By Steve Barnes

SpringSpring Associates has released the 2022 edition of its Official PR Salary & Bonus Report, which presents newly updated information about PR compensation across the country.

COVID Is Here to Stay

Thu, Jan. 6, 2022

By Steve Barnes

COVID19Three out of 10 Americans say that the impact of COVID on day-to-day life will be permanent, according to a new survey conducted by insurtech company HealthCareInsider.

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Finn Partners Picks Petrock for Content Post

Fri, Dec. 17, 2021

By Kevin McCauley

Victoria PetrockFinn Partners has hired Victoria Petrock as VP-senior content strategist to head its data-driven marketing solutions in the firm’s midwest region.

Human Contact Drives Consumer Buys

Thu, Dec. 9, 2021

By Steve Barnes

KhorosWhile digital channels may be in the driver’s seat in today’s marketplace, the need for human contact is still a key factor in determining consumer purchase decisions, according to a new study from customer engagement platform Khoros.

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Getting Harder to Get Hits on Pitches

Tue, Nov. 2, 2021

By Steve Barnes

PropelGetting journalists to pay attention to pitches from PR pros has always been a challenge, but according to a new study from PR management software company Propel, it’s gotten considerably more difficult over the past year.

Putting Lessons Learned from COVID to Work in '22

Tue, Oct. 26, 2021

By Steve Barnes

IPGThe challenges that marketers have faced over the past year offer up some lessons on how they can chart a successful course through 2022, according to a new report from IPG DXTRA, Interpublic’s collective of 27 marketing services brands.

'Internet Economy' Created 17M Jobs in '20

Fri, Oct. 22, 2021

By Steve Barnes

IABThe "internet economy" created more than 17 million jobs in the U.S. last year, up seven million from four years ago, according to a report from the Interactive Advertising Bureau.

Holding On to Valued Employees

Wed, Oct. 20, 2021

By Steve Barnes

WeberIn today’s marketplace, retaining employees takes a lot more than just paying them well, according to a new study from Weber Shandwick's management consultancy unit United Minds.

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COVID Drops as Concern for Financial Pros

Fri, Oct. 15, 2021

By Steve Barnes

SurveyCOVID is no longer the biggest concern for marketing and communication execs in the financial services sector, according to a survey from Financial Narrative and strategic insight agency Opinium.

Marketers Plan to Up Spending in '22

Thu, Sep. 30, 2021

By Steve Barnes

360PRAlmost nine out of 10 marketing execs say their companies plan to increase marketing spend in 2022, according to a new survey from 360PR+ and Engine Group.

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Employees Say Employer Aligns With Their Values

Thu, Sep. 23, 2021

By Steve Barnes

PollAbout two-thirds (64 percent) of employees think that the organization they work for reflects their values, according to a new survey from The Harris Poll and employee activation agency Integral, resulting in benefits for employers.

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RF Finds Americans Bullish on Future

Tue, Sep. 21, 2021

By Steve Barnes

Ruder FinnDespite the difficulties and challenges of the past year, a new report from Ruder Finn finds that many Americans have a positive view of the past 12 months, and a majority think that things will improve in the future.