Michael Lasky, founder and chair of the Davis+Gilbert's Public Relations Law Practice, helps social media, digital, public relations and integrated marketing communication firms grow their businesses, optimize their profitability and achieve their next-stage goals. (mlasky@dlawcom)

Stories by Michael Lasky

•	Applying Attorney-Client Privilege to PR & Comms (Crisis Communications) Wed., Apr. 3, 2024 PR firms need to be mindful of ways their work product may be protected by the attorney-client privilege whenever working with a client’s internal legal team or its external legal counsel.

•	Influencing the Best Outcome with Influencers (Influencer Marketing) Wed., Mar. 6, 2024 Does your PR firm have established and robust practices to ensure consumers can tell the difference on social media between commercial and editorial content?

•	Use of Gen AI in Political Campaigns (Artificial intelligence) Wed., Feb. 14, 2024 The emergence of generative artificial intelligence (Gen AI) technology is a curveball that has the potential to significantly disrupt and erode voter trust in the media and governmental leadership.