O'Dwyer's is your source for finding PR & communications pros with expertise in an incredibly diverse array of specialties. View latest contributions below.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list.
Catastrophes can strike travel destinations at any time. As communications leaders, we have an obligation to prepare for the unexpected and provide proactive strategies that protect our clients’ reputations as well as mitigate future crises.
In the world of travel, where Gen Z and Millennial travelers reign supreme, speaking directly to this demographic through the trifecta of traditional PR, influencer marketing and social media marketing is a powerful way to connect with consumers across multiple angles.
A list of 10 emerging trends and developments that are currently shaping the future of the public relations industry.
News outlets are folding, phasing out hardcopies and cutting staff at an unprecedented rate. How are PR professionals working in today’s travel media landscape supposed to share their clients’ stories if there are no on-staff journalists left to pitch?
The PR industry is adopting and leveraging AI-powered tools in creative and exciting ways, but a human touch will always be essential in delivering the personalization and expertise required in any successful travel campaign.
Adapting communications strategies to the evolving preferences of today’s discerning travelers.
Why adopting a personalized approach to influencer marketing drives engagement, builds credibility and sets travel brands apart.
While artificial intelligence can increase efficiency and improve various aspects of our lives, it will never be able to replicate our ability to share the powerful and transformative experience of travel.
