Then and Now: 30 Years of Evolution in Travel PR
Mon., Jul. 28, 2025
Carolyn Izzo
Reflecting on what matters most in an industry that’s always changing.
O'Dwyer's is your source for finding PR & communications pros with expertise in an incredibly diverse array of specialties. View latest contributions below.
Reflecting on what matters most in an industry that’s always changing.
Creative collaborations between brands are a perfect strategy for delivering greater value and impact across audiences.
Why travelers are increasingly creating their itineraries—and building their brand loyalty—through food and wine.
Journalists, influencers, tastemakers and even luxury hotel brands are now leveraging Substack to connect with audiences in an increasingly fragmented media landscape. Here’s why this presents a unique opportunity for PR.
Why one core principle of PR has never mattered more.
A surprising number of Americans have never boarded an airplane or left their home state. Here’s how we can use educational storytelling to spark curiosity and inspire those who have yet to become travelers.
The art of aspiration: tapping into the psychology of prestige.
Smart PR doesn’t wait for peak seasons. It creates them.
In times of uncertainty, hospitality and tourism communicators often find themselves in the position of combating negative emotions of potential travelers with positive ones.
How PR pros can help clients leverage trends to drive brand momentum.
