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Kayla Atwater is Associate Vice President of Hemsworth: Travel & Tourism.

Stories by Kayla Atwater

•	Leveraging PR to Connect With First-Time Travelers (Travel PR) Tue., Jul. 15, 2025 A surprising number of Americans have never boarded an airplane or left their home state. Here’s how we can use educational storytelling to spark curiosity and inspire those who have yet to become travelers.

•	Top Tips for Attracting Family Travelers (Travel PR) Tue., Jul. 23, 2024 The family-travel market is booming. Here’s how travel brands can stand out in today’s crowded media landscape and appeal to families during the vacation planning process.

•	The New World of Luxury Travel (Travel PR) Wed., Jul. 12, 2023 Adapting communications strategies to the evolving preferences of today’s discerning travelers.

•	Harnessing the Power of PR in the New Age of Travel (Travel PR) Tue., Jul. 19, 2022 How PR can help travel clients position themselves for success amid a shifting landscape.