How Corporate Social Good is Evolving
Fri., Dec. 5, 2025
Josh Moed
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| On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Rachel Henderson Eliff, EVP of Corporate Social Good at Fenton, about how companies can lead with purpose, communicate authentically, and strengthen trust in a challenging environment. |
True purpose-driven marketing isn’t about a one-off campaign. It’s about embedding values into the core of business operations. It's ensuring that marketing reflects genuine actions. It’s thoughtfully executed, authentic storytelling.
