How Power Is Shifting in PR
Mon., Dec. 15, 2025
Peter Harris
We’ve arrived at an inflection point in the public relations industry, where the momentum is shifting from PR conglomerates to smaller specialists that embrace change and integrate new technologies quickly.

Our industry doesn’t need more tactics—it needs big ideas focused on outcomes. The next era of strategic communications belongs to those who deliver real results in real time.
With return-to-office challenges, rising employee turnover, rapid technological advancement and mounting pressure on leaders to authentically communicate and inspire their teams, it’s important to proactively approach the topic of culture as a business-critical conversation.
Some clients have plenty of it, or at least enough, and that's good. But others run out of it too soon, and that's no good at all.
Advancements in AI are making the execution of work (your “what”) less valuable and impactful strategy even more valuable.
Despite claims to the contrary, several current market realities are actually good for the public relations industry.
In order for brands to effectively build relationships with audiences, they must share what they believe.
Why building a creative environment where daring ideas are encouraged and failures are viewed as learning opportunities makes great business sense.
How PR professionals can protect reputation, realign messaging and find opportunity amid Trump 2.0.
In our current era of uncertainty, communications leaders now play a more vital role than ever.
Strategies to strengthen company culture and improve well-being as more employees return to the office.
Lou Gehrig is among the 31 people profiled by PR veteran Robert Dilenschneider in his new book, “Character: Life Lessons in Courage, Integrity, and Leadership.”
Reflecting on three and half decades of leading a public relations firm in Times Square, I am struck by how much has changed - and how much has remained constant.
Four political leaders who recently found themselves forced to confront tough public relations decisions.


